How to Make Money on MailerLite: Powerful Email Marketing Strategies

What is MailerLite?

MailerLite (www.mailerlite.com) is a leading email marketing platform designed to help businesses and individuals build strong relationships with their audience through email campaigns, automation, and subscriber management. Known for its simplicity, affordability, and robust features, MailerLite allows beginners and advanced marketers alike to grow their email lists, engage subscribers, and drive sales without the steep learning curve typical of larger marketing tools.

At its core, MailerLite provides a platform where you can design visually appealing emails, segment your audience, automate follow-ups, and track the performance of every campaign. Whether you’re running a small online store, a blog, a consultancy, or a growing e-commerce business, MailerLite offers flexible tools to make email marketing approachable yet powerful. Its intuitive drag-and-drop editor, built-in templates, and customizable automation workflows make it easy for anyone, even with no prior experience, to start creating professional campaigns that convert.

The platform also offers free and paid plans, making it accessible for entrepreneurs just starting out while still scaling to meet the needs of larger businesses. Beyond emails, MailerLite supports landing pages, pop-ups, and forms, helping you capture leads and expand your audience efficiently. For beginners, understanding MailerLite as more than “just email software” is key—it’s a complete system for audience growth, engagement, and monetization.

How to Use MailerLite for Beginners

Getting started with MailerLite doesn’t have to be intimidating. For beginners, the most important step is to familiarize yourself with its interface, features, and the overall workflow of creating campaigns. Here’s a clear, easy-to-follow approach:

"MailerLite helps turn every email into an opportunity to grow your revenue and strengthen customer relationships."

1. Create Your Account: Go to www.mailerlite.com, sign up with your email, and verify your account. New users can start with the free plan, which allows up to 1,000 subscribers and basic automation.
2. Set Up Your Profile: Add your company details, logo, and sender information. This ensures all emails are properly branded and compliant with email regulations.
3. Build Your Subscriber List: Start importing existing contacts or create signup forms to grow your audience. You can embed forms on your website, link to landing pages, or use pop-ups to capture new subscribers.
4. Segment Your Audience: Divide your subscribers into groups based on interests, behavior, or demographics. Segmentation allows you to send targeted content that increases engagement and revenue potential.
5. Create Your First Campaign: Use the drag-and-drop editor to design your email. Choose a template or start from scratch. Add compelling copy, images, buttons, and links.
6. Automate Your Workflow: Set up automated sequences such as welcome emails, abandoned cart reminders, or birthday offers. Automation saves time and ensures your subscribers receive timely messages.
7. Test and Preview: Always check how your email looks on desktop and mobile. Use A/B testing if needed to optimize subject lines or content.
8. Launch Your Campaign: Schedule your email or send it immediately. Monitor its performance through the analytics dashboard, tracking opens, clicks, and conversions.
9. Optimize Based on Data: Use insights from analytics to improve future campaigns. Adjust sending times, content, and segmentation to maximize ROI.
10. Integrate with Other Tools: MailerLite integrates with platforms like Shopify, WordPress, WooCommerce, and Zapier, allowing you to streamline workflows, track sales, and enhance automation.

By following these steps, beginners can quickly move from account setup to running their first email campaign, setting the foundation for growing an engaged audience and monetizing their list.

Main Functions and Advantages

MailerLite offers a wide range of tools that make it both beginner-friendly and powerful enough for advanced email marketing. Below is a detailed breakdown of its main functions and advantages for a layperson:

• Email Campaign Creation

  MailerLite’s drag-and-drop editor allows you to create professional-looking emails without any coding knowledge. You can choose from pre-designed templates or design from scratch. It supports rich media like images, GIFs, and videos, helping your messages stand out in crowded inboxes.

• Automation Workflows

  Automation is a game-changer for revenue generation. MailerLite enables you to create automated email sequences triggered by subscriber actions, such as sign-ups, clicks, or purchases. This ensures your audience receives the right message at the right time without manual effort.

• Segmentation and Personalization

  You can divide your audience into segments based on interests, behavior, location, or purchase history. Personalized emails lead to higher engagement and conversions, making your marketing more effective and ROI-focused.

• Landing Pages and Forms

  MailerLite includes tools to build landing pages, pop-ups, and embedded forms. These features help capture leads efficiently and can be integrated with your website or social media campaigns to grow your subscriber list.

• Analytics and Reporting

  The platform provides detailed metrics on email opens, click-through rates (CTR), conversions, and revenue generated. Beginners can easily see which campaigns perform best and use the insights to optimize future efforts.

• Integrations

  MailerLite seamlessly integrates with e-commerce platforms like Shopify and WooCommerce, CRMs, payment gateways, and advertising platforms like Facebook Ads. This helps you connect your marketing ecosystem for smoother operations and better targeting.

• Cost-Effectiveness

  MailerLite is known for its affordability. Even the free plan offers a lot of features, allowing small businesses to start email marketing without upfront costs. Paid plans scale as your subscriber base grows, making it a sustainable long-term solution.

• User-Friendly Interface

  Its clean and intuitive interface ensures that even those without marketing experience can navigate easily. Tutorials, guides, and customer support further enhance the onboarding process.

In short, MailerLite is not just an email tool—it’s a comprehensive platform for building relationships, automating marketing, and increasing revenue. Its combination of simplicity, automation, and analytics makes it ideal for both beginners and growing businesses.

Pros and Cons of MailerLite

• Pros:
• User-Friendly Interface: The drag-and-drop editor and clean dashboard make it easy for beginners to create professional campaigns.
• Affordable Pricing: Offers a free plan for up to 1,000 subscribers and reasonably priced paid plans, making it accessible for small businesses.
• Powerful Automation: Enables advanced email sequences and triggers that save time and boost engagement.
• Segmentation and Personalization: Allows targeted campaigns that improve open rates, CTR, and conversions.
• Landing Pages and Forms: Built-in tools for lead capture without requiring third-party software.
• Comprehensive Analytics: Tracks performance metrics clearly, helping marketers optimize campaigns effectively.
• Integration Capabilities: Connects with Shopify, WooCommerce, WordPress, Zapier, and other tools for a seamless marketing ecosystem.
• High Deliverability Rates: Emails are less likely to end up in spam, ensuring your messages reach subscribers.

• Cons:
• Limited Advanced Features on Free Plan: Some advanced automation and analytics are only available on paid plans.
• Template Customization Can Be Restrictive: While templates are useful, highly unique designs may require CSS knowledge.
• Limited Multi-User Access on Lower Plans: Teams may need higher-tier plans for multiple users with permissions.
• Occasional Reporting Delays: Some users report minor lags in analytics updates during high-volume campaigns.
• No Built-In CRM: While it integrates with CRMs, it does not function as a full-fledged CRM on its own.
• Learning Curve for Complex Automation: Beginners may need time to master more advanced workflows.
• Limited SMS Capabilities: Email remains the primary channel; SMS marketing requires third-party integrations.
• Support Availability Varies by Plan: Free plan users may have slower access to live support.

5 Ways to Make Money on MailerLite

Email marketing is one of the most reliable ways to generate revenue online. By leveraging MailerLite, you can turn subscribers into paying customers while building long-term relationships. Below, we explore the first of five proven methods to make money using this platform.

1. Selling Digital Products

Selling digital products, such as eBooks, online courses, templates, or printables, is a highly effective way to monetize your email list. Digital products have minimal overhead costs and can be delivered instantly, making them ideal for email marketing. Using MailerLite, you can segment your audience based on interests, promote targeted products, and automate follow-ups to increase conversions. This method fits into the business model by creating a direct revenue stream from your audience while also establishing your brand as an authority in your niche.

Digital products are particularly attractive because they allow you to scale income without worrying about inventory or shipping. Once a product is created, you can sell it repeatedly, often generating passive income. Combining compelling offers with automated email sequences ensures that subscribers who engage with your content are nurtured and guided toward purchase decisions.

How Does It Work? Step by Step

1. Sign up for a MailerLite account at www.mailerlite.com and verify your email.
2. Set up your profile and business information, including branding.
3. Create your first subscriber list or import existing contacts.
4. Segment your list based on potential interest in your digital products.
5. Design a lead magnet (free eBook, checklist, template) to attract subscribers.
6. Build a landing page in MailerLite to offer the lead magnet in exchange for email sign-up.
7. Set up an automated welcome email that delivers the lead magnet and introduces your digital products.
8. Create an email campaign promoting your first digital product with a compelling CTA.
9. Integrate a payment gateway (e.g., PayPal, Stripe) for seamless checkout.
10. Schedule follow-up emails with upsells or additional offers.
11. Monitor analytics: open rates, click-through rates, and conversion rates.
12. Optimize subject lines, content, and sending times based on performance.
13. Expand by creating additional segments for more personalized promotions.
14. Test and iterate campaigns to maximize revenue from each subscriber segment.

If you’re interested, start here: Create your first lead magnet today and build a simple landing page in MailerLite to capture email subscribers.

Capital Required

• MailerLite Paid Plan: $10–$30/month (depending on subscriber count)
• Lead Magnet Creation Tools: $0–$50 (Canva, Google Docs, or design software)
• Payment Gateway Fees: 2.9% + $0.30 per transaction (Stripe/PayPal)
• Optional Ads to Grow List: $50–$200 initial budget

Third-Party Platforms

• Shopify/WooCommerce: Sell digital products directly on your online store.
• Canva: Design eBooks, templates, and printables.
• Stripe/PayPal: Secure online payment processing.
• Zapier: Automate workflows between MailerLite and other tools.

Main Strategy and Target Audience

• Focus on niche-specific digital products tailored to your subscriber interests.
• Send value-driven emails with product offers, tutorials, and bonus content.
• Cadence: 1–2 emails per week with automation for abandoned carts or upsells.

First Income Strategy (Week 1)

• Day 1–2: Build landing page and lead magnet.
• Day 3–4: Promote lead magnet on social media.
• Day 5: Launch automated welcome email sequence.
• Day 6–7: Send first digital product offer to subscribers.

Estimated Income

• Beginner: $50–$200/month (list of 500–1,000 subscribers, 2–5% CTR, $10–$30 AOV)
• Expert: $1,000–$5,000/month (list of 5,000–10,000 subscribers, 5–10% CTR, $20–$50 AOV)

Real-Life Success Story

Sarah Linden, a member of the “Digital Creators” Facebook group, struggled to monetize her small newsletter of 600 subscribers. She created a simple eBook and used MailerLite’s automation to deliver it and promote her first product. Within two weeks, she made $150 in digital sales. “I couldn’t believe how fast it worked once I set up the automated emails,” Sarah shared.

Later, she expanded her offerings to include templates and checklists, reaching $600/month in recurring revenue within three months. MailerLite helped her automate the process, freeing her time to focus on product creation rather than constant promotion. (Sources: Facebook “Digital Creators” group; Reddit r/EmailMarketing thread)

2. Affiliate Marketing via Email Campaigns

Affiliate marketing is a powerful method to earn commissions by promoting other people’s or companies’ products to your email list. MailerLite makes it easy to nurture your subscribers with valuable content while subtly recommending relevant affiliate products. Unlike selling your own products, affiliate marketing requires little to no inventory or product creation, making it an ideal starting point for beginners.

This method generates revenue by leveraging trust and authority. If your audience trusts your recommendations, they are more likely to click through your affiliate links and make purchases. The key is creating engaging, educational, and helpful content that naturally incorporates affiliate products. When done correctly, affiliate marketing can become a steady income stream with low upfront costs.

How Does It Work? Step by Step

1. Sign up for MailerLite at www.mailerlite.com and verify your account.
2. Set up your profile with business details and branding.
3. Create a subscriber list or import existing contacts.
4. Identify your niche and select relevant affiliate programs (Amazon Associates, ShareASale, ClickBank).
5. Segment your audience by interest to increase relevance of affiliate offers.
6. Build a lead magnet or free resource to attract new subscribers.
7. Design a landing page in MailerLite to capture emails.
8. Create an automated welcome email sequence introducing your content and value.
9. Include your first affiliate offer within the automated sequence or regular campaign.
10. Craft educational or review-based emails that provide value while featuring affiliate links.
11. Monitor open rates, click-through rates, and conversions to optimize performance.
12. Test different email copy, subject lines, and send times for maximum engagement.
13. Expand by creating segmented campaigns for multiple affiliate products.
14. Scale by adding more subscribers through lead magnets, social media, and partnerships.

If you’re interested, start here: Join one affiliate program today and draft your first email promoting a product relevant to your audience.

Capital Required

• MailerLite Paid Plan: $10–$30/month
• Optional Ads to Grow List: $50–$200
• Lead Magnet Creation: $0–$50 (Canva, Google Docs)
• Tracking Tools: $0–$20 (Bitly, Pretty Links)

Third-Party Platforms

• Amazon Associates: Promote products with affiliate links.
• ShareASale/ClickBank: Find niche-specific affiliate programs.
• Canva: Design visuals for emails and lead magnets.
• Zapier: Automate data transfer between MailerLite and other platforms.

Main Strategy and Target Audience

• Focus on subscribers interested in your niche.
• Provide valuable, educational content that naturally includes affiliate products.
• Email cadence: 1–2 emails per week with automated follow-ups for promotions.

First Income Strategy (Week 1)

• Day 1–2: Select affiliate program and product.
• Day 3–4: Draft lead magnet and landing page.
• Day 5–6: Launch welcome sequence with first affiliate offer.
• Day 7: Analyze initial clicks and engagement.

Estimated Income

• Beginner: $30–$150/month (500–1,000 subscribers, 2–5% CTR, 3–5% CVR, $20–$50 AOV)
• Expert: $1,000–$3,500/month (5,000–10,000 subscribers, 5–10% CTR, 5–10% CVR, $30–$70 AOV)

Real-Life Success Story

David Harper, active on Reddit r/PassiveIncome, shared that he started promoting digital marketing tools to his small newsletter of 700 subscribers. He initially earned $50 in his first month but gradually refined his email content to highlight product benefits naturally. “Once I stopped pushing and focused on providing real value, conversions skyrocketed,” David explained.

Three months later, David’s targeted campaigns consistently generated $500 per month in affiliate commissions, proving that a small but engaged list can yield meaningful revenue with the right strategy. (Sources: Reddit r/PassiveIncome; Facebook “Affiliate Marketing Ninjas” group)

3. E-commerce Product Promotions

Promoting e-commerce products to your email list is a highly effective method for driving sales and increasing revenue. Whether you sell physical products on Shopify, WooCommerce, or Etsy, MailerLite allows you to segment subscribers, create automated campaigns, and highlight new products or special offers. This strategy works well because email marketing typically delivers higher ROI compared to social media ads, as it targets an already engaged audience.

E-commerce promotions generate revenue by directly linking products to your subscribers’ needs and interests. By sending product updates, flash sales, and personalized recommendations, you encourage repeat purchases and build brand loyalty. Automation ensures your campaigns reach the right people at the right time, while segmentation allows for hyper-targeted promotions that increase conversion rates.

How Does It Work? Step by Step

1. Create a MailerLite account and verify your email.
2. Set up your business profile with branding, logo, and sender information.
3. Import your existing customer email list or capture new subscribers through forms and landing pages.
4. Segment your list by purchase history, product interest, or demographics.
5. Connect your e-commerce store (Shopify, WooCommerce, or Etsy) to MailerLite.
6. Create a product catalog or integrate your store for automated updates.
7. Design email campaigns highlighting new arrivals, bestsellers, or special promotions.
8. Set up automated sequences for abandoned cart reminders, post-purchase follow-ups, and upsells.
9. Craft engaging copy and attractive visuals for each campaign.
10. Test your emails on desktop and mobile to ensure a seamless experience.
11. Schedule campaigns based on peak engagement times for your audience.
12. Monitor open rates, click-through rates, and sales conversions in analytics.
13. Adjust subject lines, email content, and segment targeting based on performance.
14. Scale by adding promotional sequences for seasonal sales, bundles, or limited-time offers.

If you’re interested, start here: Connect your e-commerce store to MailerLite and set up your first automated welcome email for new subscribers.

Capital Required

• MailerLite Paid Plan: $10–$30/month
• E-commerce Platform Fees: $29–$79/month (Shopify) or WooCommerce plugin costs $0–$50
• Optional Ads to Grow List: $50–$200
• Product Photography or Design: $0–$100

Third-Party Platforms

• Shopify/WooCommerce: Sell products and sync with MailerLite for automation.
• Meta Ads/Google Ads: Drive targeted traffic to landing pages and products.
• Canva/Adobe Express: Design promotional visuals and email creatives.
• Recharge/Yotpo: Manage subscriptions and customer reviews to boost conversions.

Main Strategy and Target Audience

• Core audience: Customers who have shown interest in similar products or purchased before.
• Email focus: Product launches, flash sales, limited-time offers, and cart recovery.
• Cadence: 1–3 emails per week plus automated follow-ups for new subscribers and abandoned carts.

First Income Strategy (Week 1)

• Day 1–2: Connect store and segment subscribers.
• Day 3–4: Design first promotional email with product highlights.
• Day 5: Launch abandoned cart automation.
• Day 6–7: Send first campaign targeting engaged subscribers to secure the first sale.

Estimated Income

• Beginner: $100–$500/month (list of 500–1,000 subscribers, 2–5% CTR, 3–5% CVR, $30–$100 AOV)
• Expert: $2,000–$10,000/month (list of 5,000–10,000 subscribers, 5–10% CTR, 5–10% CVR, $50–$150 AOV)

Real-Life Success Story

Emma Foster, active in the Facebook group “Shopify Entrepreneurs,” started promoting her handmade jewelry to a small list of 400 subscribers. She integrated MailerLite with Shopify and created automated sequences for new arrivals and abandoned carts. “I wasn’t sure if emails would sell my pieces, but the automation worked wonders,” Emma said.

Within a month, Emma made $350 in sales from just her first email campaigns. Encouraged, she scaled her sequences and added segment-based promotions, growing her monthly revenue to over $1,200 within three months. (Sources: Facebook “Shopify Entrepreneurs” group; Reddit r/Ecommerce)

4. Offering Email Marketing Services

If you have expertise in email marketing, you can offer services to businesses looking to outsource their campaigns. Many small businesses and e-commerce stores want to leverage email marketing but lack the time or knowledge to do it themselves. MailerLite is an ideal tool for service providers because it is easy to learn, cost-effective, and powerful enough to manage multiple clients’ campaigns.

This method generates revenue by providing a service rather than selling a product. You can charge clients for campaign creation, list management, automation setup, and performance optimization. By positioning yourself as an expert, you can build a recurring income stream, with clients paying monthly retainers for ongoing support. With businesses increasingly relying on email for sales and customer retention, demand for skilled email marketers continues to grow.

How Does It Work? Step by Step

1. Sign up for a MailerLite account and upgrade to a paid plan if managing multiple clients.
2. Set up your profile and branding for your service business.
3. Identify potential clients in your niche or via freelance platforms like Upwork or Fiverr.
4. Pitch your email marketing services, highlighting your ability to increase conversions and ROI.
5. Once onboarded, import the client’s subscriber list into MailerLite.
6. Segment the list based on behavior, demographics, or purchase history.
7. Review the client’s existing email strategy and identify areas for improvement.
8. Design a welcome sequence, regular campaigns, or promotional emails tailored to their business.
9. Set up automation workflows, including abandoned cart emails, post-purchase follow-ups, or drip campaigns.
10. Schedule campaigns and test for mobile and desktop optimization.
11. Monitor analytics for open rates, CTR, and conversions.
12. Provide monthly performance reports to clients with insights and recommendations.
13. Adjust campaigns based on data and client feedback to maximize results.
14. Expand services by adding lead magnet creation, landing pages, or A/B testing strategies for multiple clients.

If you’re interested, start here: Offer a free email audit for one small business to showcase your skills and gain your first client.

Capital Required

• MailerLite Paid Plan: $10–$50/month (depending on client count)
• Optional Tools: $0–$50 (Canva, Grammarly, analytics tools)
• Marketing/Lead Generation: $50–$200 initial budget
• Optional Ads: $50–$150 to promote your services

Third-Party Platforms

• Upwork/Fiverr: Find freelance clients for email marketing services.
• Canva: Design professional email creatives and visuals.
• Zapier: Automate workflows between MailerLite and client systems.
• Google Analytics: Track conversions and performance for client campaigns.

Main Strategy and Target Audience

• Target small businesses, e-commerce stores, and content creators.
• Offer full-service email marketing, including setup, automation, and analytics.
• Cadence: 2–3 campaigns per week per client, plus ongoing optimization.

First Income Strategy (Week 1)

• Day 1–2: Identify potential clients and pitch services.
• Day 3–4: Conduct a free email audit for the first client.
• Day 5: Set up the client’s MailerLite account and segment their list.
• Day 6–7: Launch the first automated campaign to demonstrate value.

Estimated Income

• Beginner: $200–$500/month per client (1–2 clients)
• Expert: $1,500–$5,000/month per client (3–5 clients with retainer agreements)

Real-Life Success Story

Liam Turner, discovered via the LinkedIn group “Freelance Digital Marketers,” started offering MailerLite email services to small Shopify stores. Initially, he had just one client, but by automating campaigns and providing clear analytics, he quickly proved his value. “Clients love seeing results without lifting a finger. That’s what keeps them paying every month,” Liam shared.

After three months, Liam grew his monthly income from a single client to $1,200 by managing three different businesses simultaneously, showing how service-based email marketing can scale effectively. (Sources: LinkedIn post; Facebook “Freelance Digital Marketers” group)

5. Running Membership or Subscription Newsletters

Creating a paid membership or subscription-based newsletter is an excellent way to generate recurring income. Instead of relying solely on one-time purchases, you can charge subscribers a monthly or annual fee for exclusive content, resources, or insider tips. MailerLite supports this model by allowing you to segment paying subscribers, automate content delivery, and manage recurring campaigns efficiently.

This method works because it leverages your expertise and provides continuous value to a dedicated audience. Subscribers pay for consistent, high-quality information or resources they can’t get elsewhere. Over time, as your reputation grows and your subscriber base expands, this approach can become a reliable source of passive income with predictable cash flow.

How Does It Work? Step by Step

1. Sign up for a MailerLite account and upgrade to a paid plan.
2. Set up your profile and brand for your subscription service.
3. Create a dedicated subscriber list for paying members.
4. Develop a content strategy for your newsletter (weekly insights, tutorials, or industry updates).
5. Choose a subscription platform or payment gateway (Stripe, PayPal, or Memberful).
6. Design a landing page with clear subscription options and benefits.
7. Build an automated welcome sequence for new subscribers.
8. Schedule regular newsletter delivery based on your chosen cadence.
9. Segment subscribers based on preferences or content engagement.
10. Integrate MailerLite with your subscription/payment platform to manage access.
11. Craft engaging emails with exclusive content that adds value for paying members.
12. Monitor open rates, click-through rates, and subscription growth.
13. Optimize campaigns with A/B testing on subject lines, content, and send times.
14. Scale by promoting your membership through social media, webinars, and affiliate partnerships.

If you’re interested, start here: Create a free trial or teaser newsletter to attract your first paid subscribers.

Capital Required

• MailerLite Paid Plan: $10–$30/month
• Subscription Platform Fees: 2.9% + $0.30 per transaction (Stripe/PayPal)
• Content Creation Tools: $0–$50 (Canva, video editing, PDF tools)
• Optional Marketing Ads: $50–$200 to attract first subscribers

Third-Party Platforms

• Stripe/PayPal: Manage recurring subscription payments.
• Memberful: Integrate membership access with your MailerLite campaigns.
• Canva/Adobe Express: Design visually appealing newsletter content.
• Zapier: Automate workflow between subscription platform and MailerLite.

Main Strategy and Target Audience

• Core audience: Professionals, enthusiasts, or niche-specific followers seeking premium insights or resources.
• Offer exclusive, high-value content not available publicly.
• Cadence: Weekly or biweekly newsletters, plus occasional bonus content for engagement.

First Income Strategy (Week 1)

• Day 1–2: Create landing page and subscription offer.
• Day 3–4: Launch teaser free newsletter to attract interest.
• Day 5–6: Set up automated welcome and paid content sequences.
• Day 7: Convert first subscribers and monitor initial engagement.

Estimated Income

• Beginner: $50–$300/month (50–100 subscribers at $5–$10/month)
• Expert: $1,000–$5,000/month (500–1,000 subscribers at $10–$20/month)

Real-Life Success Story

Olivia Brooks, a member of the “Content Creators” Facebook group, launched a niche newsletter on sustainable living. She started with 75 paying subscribers at $10/month after using MailerLite to segment and automate delivery. “The key was consistency and providing real value every week,” Olivia explained.

Three months later, Olivia’s newsletter grew to 400 subscribers, generating $4,000/month in recurring revenue. Automation made it manageable, and she could focus on creating content rather than manual distribution. (Sources: Facebook “Content Creators” group; Reddit r/Newsletters)

MailerLite Comparison Table: How It Works, Platforms, Target Market, Capital, and Estimated Income

Method	How It Works	Supporting Platforms	Target Market	Capital Required	Estimated Income
Selling Digital Products	Create and sell eBooks, templates, or online courses via email campaigns and automation	Canva, Shopify, WooCommerce, Stripe, PayPal	Niche audiences, content creators, online learners	$10–$200 (MailerLite, lead magnet tools, payment gateways, optional ads)	Beginner: $50–$200/month; Expert: $1,000–$5,000/month
Affiliate Marketing	Promote third-party products to subscribers and earn commissions	Amazon Associates, ShareASale, ClickBank, Canva, Zapier	Readers interested in product recommendations or tutorials	$10–$250 (MailerLite, lead magnet creation, optional ads, tracking tools)	Beginner: $30–$150/month; Expert: $1,000–$3,500/month
E-commerce Product Promotions	Email campaigns drive traffic to online stores for direct product sales	Shopify, WooCommerce, Meta Ads, Google Ads, Canva, Yotpo	E-commerce shoppers, previous customers, niche audiences	$10–$200+ (MailerLite, store fees, optional ads, creative assets)	Beginner: $100–$500/month; Expert: $2,000–$10,000/month
Email Marketing Services	Provide campaign setup, automation, and optimization for clients	MailerLite, Upwork, Fiverr, Canva, Zapier	Small businesses, online stores, content creators	$10–$200+ (MailerLite, marketing tools, optional lead generation)	Beginner: $200–$500/month/client; Expert: $1,500–$5,000/month/client
Membership/Subscription Newsletters	Charge subscribers recurring fees for exclusive content delivered via email	MailerLite, Stripe, PayPal, Memberful, Canva	Niche enthusiasts, professionals, loyal followers	$10–$250 (MailerLite, subscription platforms, content creation, optional ads)	Beginner: $50–$300/month; Expert: $1,000–$5,000/month

How to Promote or Market MailerLite Campaigns

Marketing your MailerLite campaigns effectively is crucial for maximizing engagement, conversions, and revenue. Below are proven strategies broken down into actionable steps:

1. Leverage Social Media: Social media platforms like Facebook, Instagram, LinkedIn, and TikTok can be powerful channels to attract subscribers. Share snippets of your newsletter content, lead magnets, or product previews to entice followers to sign up. Use clear calls-to-action (CTAs) and track conversions via UTM parameters to measure ROI. Paid ads on these platforms can further accelerate list growth.
2. Optimize Landing Pages: Your landing pages are the gateway to your email list. Use compelling headlines, concise copy, and visually appealing designs. Highlight the benefits of subscribing, include testimonials if available, and keep forms short to increase conversion rates. A/B test different versions to find the highest-performing page.
3. Content Marketing and SEO: Publish blog posts, guides, and videos related to your niche and embed opt-in forms throughout your content. By targeting relevant keywords, you can attract organic traffic that’s more likely to convert into subscribers. Regular content keeps your audience engaged and positions you as an authority in your field.
4. Collaborations and Partnerships: Partner with influencers, bloggers, or complementary businesses to reach new audiences. Guest posts, co-branded webinars, or joint giveaways can help you tap into a larger pool of potential subscribers while maintaining credibility.
5. Use Incentives: Offer lead magnets, free trials, discounts, or exclusive content to encourage sign-ups. Incentives provide immediate value and increase the likelihood that visitors will subscribe to your list.
6. Email List Hygiene and Engagement: Regularly clean your list to remove inactive subscribers and focus on engaged contacts. Sending relevant, personalized content based on segmentation improves open rates, click-through rates, and overall ROI.
7. Retargeting Campaigns: Use retargeting via Facebook Ads, Google Display Network, or Meta Ads to reach users who have visited your landing page but didn’t subscribe. This keeps your brand top-of-mind and improves conversion rates.
8. Analytics and Optimization: Track key metrics such as open rates, CTR, conversion rates, and revenue per subscriber. Use these insights to tweak subject lines, email copy, and campaign timing to maximize results.

By combining these marketing strategies, you can grow your subscriber list, improve engagement, and ultimately increase the revenue potential of your MailerLite campaigns.

5 Mistakes to Avoid When Using MailerLite

Sending the same email to your entire list may seem easier, but it drastically reduces engagement. Not all subscribers have the same interests or needs. Segmentation ensures that each group receives content relevant to them, improving open rates, click-through rates, and conversions.

1. Neglecting Segmentation: Sending the same email to your entire list may seem easier, but it drastically reduces engagement. Not all subscribers have the same interests or needs. Segmentation ensures that each group receives content relevant to them, improving open rates, click-through rates, and conversions.
2. Overlooking Automation: Many beginners manually send campaigns instead of leveraging automation. Automated workflows—like welcome sequences, abandoned cart emails, or post-purchase follow-ups—save time and increase revenue. Missing out on automation can mean lost sales opportunities.
3. Poor Subject Lines: Even the best content won’t be read if your subject line fails to capture attention. Avoid vague or generic headlines, clickbait, or overly long phrases. Test subject lines through A/B testing to see which ones drive the highest open rates.
4. Ignoring Analytics: MailerLite provides detailed performance metrics, yet some users overlook them. Monitoring analytics allows you to understand what works and what doesn’t, guiding optimization of future campaigns. Ignoring this step means repeating mistakes and missing growth opportunities.
5. Sending Too Frequently or Infrequently: Finding the right email cadence is essential. Sending too many emails can annoy subscribers and lead to unsubscribes, while sending too few reduces engagement and revenue potential. Analyze engagement data and adjust your schedule to maintain balance.

By avoiding these common mistakes, you can maximize the effectiveness of your MailerLite campaigns, grow your audience, and increase revenue.

FAQs About Making Money on MailerLite

MailerLite is an email marketing platform that allows you to build and engage a subscriber list through campaigns, automation, and segmentation. By using it strategically, you can monetize your list via digital products, affiliate marketing, e-commerce promotions, membership newsletters, or offering email services.

No. MailerLite is designed to be beginner-friendly with drag-and-drop editors, pre-designed templates, and step-by-step guides. While advanced automation may require learning, even beginners can start running campaigns quickly.

Income varies by strategy, audience size, and engagement. Beginners may earn $30–$500/month, while experienced marketers can generate $1,000–$10,000/month or more depending on their niche, subscriber list size, and product offerings.

Key integrations include e-commerce platforms (Shopify, WooCommerce), payment processors (Stripe, PayPal), affiliate platforms (Amazon Associates, ShareASale), and automation tools like Zapier. These help streamline campaigns, track sales, and grow your audience efficiently.

Yes. MailerLite offers a free plan for up to 1,000 subscribers with basic features. While free users can run email campaigns and simple automations, upgrading to a paid plan unlocks advanced automation, analytics, and additional integrations necessary for scaling revenue.

Focus on personalized content, targeted segmentation, compelling subject lines, and clear calls-to-action. Test campaigns through A/B testing, analyze performance metrics, and adjust sending times to maximize open rates, click-through rates, and conversions.

What Our Readers Say

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