How I Made $1,540.92 Using Benchmark Email: Honest 2025 Review & Earning Guide

Benchmark Email Review: My Journey to $1,540.92 in 2025

Making money online isn’t about chasing the latest trend — it’s about using the right tools strategically. One of the tools that surprised me in 2025 is Benchmark Email, a platform often overlooked by beginners but packed with features professionals quietly rely on.

In this detailed Benchmark Email Review 2025, I’ll share exactly how I generated $1,540.92, the steps I followed, and how you can replicate this process. This isn’t theory — it’s a practical breakdown of my real journey using Benchmark Email as both a marketing tool and an income generator.

By the end of this guide, you’ll know what Benchmark Email is, how to find the right clients, what services to offer, and how to grow your earnings step by step. Whether you’re just starting out or already familiar with email marketing, you’ll find actionable insights you can apply immediately.

What is Benchmark Email in 2025?

Benchmark Email in 2025 is more than just a traditional email marketing platform—it has evolved into a powerful all-in-one solution for businesses, freelancers, and digital entrepreneurs who want to reach their audience effectively and convert subscribers into paying customers. Unlike many outdated tools, Benchmark Email has kept up with the changing digital landscape by combining automation, AI-driven personalization, and user-friendly design into a single platform.

The platform is designed with two clear purposes in mind:

• Helping businesses grow their revenue through automated email campaigns, newsletters, and customer journey mapping.
• Helping freelancers and service providers monetize their skills by offering Benchmark Email setup, optimization, and management as sellable services.

In 2025, Benchmark Email stands out for its simplicity and scalability. Beginners can use the drag-and-drop email editor without touching a single line of code, while advanced users can build complex customer funnels with A/B testing, segmentation, and real-time analytics. This makes it equally useful for a small eCommerce store sending its first newsletter or a digital agency managing multiple client campaigns.

From a financial perspective, Benchmark Email offers flexible pricing plans. The free version is perfect for those just starting out, providing limited but useful features to test the waters. Paid plans start from around $15/month, which unlocks advanced automation and higher sending limits. This affordable pricing structure allows freelancers to start small and gradually scale their services without heavy upfront investment.

To put it simply, Benchmark Email in 2025 is not just another tool—it’s a business enabler. Whether you’re a freelancer building a side hustle, a startup scaling email marketing, or an established business wanting to improve customer retention, Benchmark Email gives you the foundation to make it happen.

“Benchmark Email isn’t just another email marketing tool — it’s a platform that can turn strategy into real income if used the right way.”

Core features for businesses and freelancers

Benchmark Email in 2025 provides a set of core features designed to help both businesses and freelancers maximize efficiency, improve customer communication, and ultimately generate more revenue. These features are flexible enough for beginners yet powerful enough for advanced marketers.

Here are the most valuable features you should know about:

Drag-and-Drop Email Builder

Create professional, mobile-responsive emails in minutes without coding. Freelancers can use this to deliver polished newsletters for clients, while businesses save on design costs.

Automation Workflows

Benchmark Email includes automation triggers for actions like sign-ups, purchases, or abandoned carts. This is key for freelancers offering lead nurturing or eCommerce recovery campaigns. Businesses benefit from reduced manual work and higher conversion rates.

AI-Powered Personalization

With AI-driven subject line suggestions and smart send-time optimization, emails get higher open and click-through rates. This feature allows freelancers to show measurable results to clients, proving the value of their service.

A/B Testing

Benchmark Email supports testing subject lines, layouts, or CTAs. This helps freelancers demonstrate marketing expertise and allows businesses to identify what messaging converts best.

Contact Management & Segmentation

Import, organize, and segment contact lists easily. Freelancers can sell this as a separate service (list cleaning and segmentation), while businesses enjoy more targeted campaigns that improve ROI.

Reporting & Analytics Dashboard

Real-time analytics show open rates, click-through rates, and conversions. Freelancers can present this data to clients as proof of performance, while businesses use it to fine-tune future campaigns.

Integrations with eCommerce & CRM Tools

Benchmark Email connects seamlessly with platforms like Shopify, WooCommerce, Salesforce, and Zapier. For freelancers, this opens the door to higher-paying clients who need advanced integrations.

Multi-language & Global Reach

With support for multiple languages and GDPR-compliant features, freelancers can work with international clients, and businesses can expand into new markets without compliance risks.

For freelancers, these features are sellable services that can be packaged and offered to clients on platforms like Upwork or Fiverr. For businesses, they represent growth opportunities to engage audiences, improve retention, and drive consistent revenue.

How to use features to generate income (direct & indirect monetization)

One of the main reasons Benchmark Email has become so popular in 2025 is its income potential. The platform itself doesn’t pay you, but the way you use its features can open both direct monetization opportunities (selling services) and indirect monetization opportunities (using it to grow your own business).

Direct Monetization (Freelancer & Agency Services)

Freelancers and small agencies can turn Benchmark Email into a sellable service. Here’s how:

• Email Campaign Setup: Create and design campaigns for small businesses, startups, or coaches. These projects can range from $50 to $200 per campaign depending on complexity.
• Automation Services: Build automated email sequences (welcome flows, abandoned cart emails, lead nurturing funnels). Advanced automation projects can easily reach $300 to $800.
• Template Design: Offer branded templates that businesses can reuse. Pricing typically falls between $50 and $150 per template.
• List Cleaning & Segmentation: Many businesses don’t know how to manage their email lists. Offering segmentation and optimization can be a recurring service.
• Ongoing Campaign Management: Provide monthly packages (e.g., $300–$1,000/month) for clients who want a hands-off email marketing solution.

Indirect Monetization (Business Growth)

If you’re a business owner, Benchmark Email becomes a revenue-driving tool rather than a service you sell.

• Increase Sales via Automation: Automated welcome emails and product recommendations can boost conversion rates by up to 20–30%, according to industry reports.
• Improve Customer Retention: Regular newsletters and personalized follow-ups keep customers engaged, leading to repeat purchases.
• Build Authority & Trust: Coaches, consultants, and personal brands can send valuable content to position themselves as experts, which drives more paid bookings or product sales.
• Upsell & Cross-Sell: By segmenting your audience, you can recommend the right products to the right customers at the right time.

Combined Strategy (Freelancer + Business Owner)

Some freelancers use a hybrid model—they offer Benchmark Email services to clients while also applying the same strategies to grow their own digital products, courses, or eCommerce stores. This double approach builds two streams of income at the same time.

The real magic is not in the tool itself, but in the business results you can create with it. Whether you’re selling your expertise to clients or using the platform to sell your own products, Benchmark Email in 2025 offers a proven path to consistent income.

Is Benchmark Email a tool or a direct source of income?

This is one of the most common questions beginners ask when exploring email marketing: “Does Benchmark Email itself generate money, or is it just a tool?”

The answer is straightforward: Benchmark Email is a tool, not a paycheck. It doesn’t directly pay you for using it. Instead, it provides the features and infrastructure that enable you to create income opportunities—either by selling services to clients or by using it to grow your own business.

Think of it this way:

• A designer doesn’t get paid by Photoshop—they get paid for the creative work they produce with Photoshop.
• Similarly, you don’t get paid just for using Benchmark Email—you earn by delivering value through campaigns, automation, or audience growth powered by the platform.

Here’s the breakdown:

As a Tool:

• Provides email creation, automation, segmentation, and analytics.
• Helps you organize, track, and optimize communication with audiences.
• On its own, it has no direct financial return.

As an Income Generator (when packaged correctly):

• Freelancers earn money by offering Benchmark Email setup, campaign management, and consulting as services.
• Businesses earn money by using the platform to generate leads, boost sales, and retain customers.

For example, a small eCommerce business using Benchmark Email for abandoned cart recovery could recover hundreds of dollars in lost sales each month. Meanwhile, a freelancer offering email automation services could charge $500+ per project.

Know Your Target Audience (Target Clients)

One of the biggest mistakes beginners make with Benchmark Email is trying to sell services or launch campaigns without clearly identifying who they’re targeting. Knowing your audience is the foundation of making money with email marketing. Without it, even the best-designed campaign can fail.

Your target audience determines everything:

• The services you offer
• The pricing model you choose
• The marketing channels you use to find clients
• The results you can realistically promise

Why Identifying Your Audience Matters

Clients don’t just want “emails”—they want outcomes that solve their specific problems. By tailoring your Benchmark Email services to a niche, you position yourself as a specialist rather than a generalist. Specialists always earn more because they understand client pain points better.

For example:

• An eCommerce store: needs cart recovery emails, upsell campaigns, and product launch announcements.
• A coach or consultant: needs email funnels that build trust and lead to bookings.
• A local business: needs newsletters and seasonal promotions to keep customers engaged.

When you know who you’re serving, your services become more valuable because they’re directly linked to results clients care about.

Who Needs Benchmark Email Services?

Here are the groups most likely to pay for Benchmark Email expertise in 2025:

• Small Businesses: They need affordable marketing solutions but don’t have in-house teams.
• eCommerce Brands: From Shopify to WooCommerce stores, they rely heavily on email to drive sales.
• Coaches & Consultants: Email is their primary tool for nurturing relationships and converting leads into clients.
• Freelancers & Solopreneurs: They often need simple yet effective email systems for client updates, lead generation, or digital product launches.
• Agencies & Startups: They require scalable campaigns that align with their rapid growth goals.

By focusing on one or two of these client types, you’ll find it easier to craft targeted offers, set competitive pricing, and stand out from generic freelancers who try to serve everyone.

Why identifying your audience matters

Email marketing is not about sending as many messages as possible—it’s about sending the right message to the right people at the right time. This is where identifying your audience becomes critical. Without it, your Benchmark Email campaigns risk becoming generic blasts that fail to generate results.

Here’s why audience identification is so important:

• Precision = Higher Conversions: A carefully targeted email sent to 500 people who are genuinely interested in a product will outperform a generic email sent to 5,000 random subscribers. Knowing your audience ensures your efforts generate measurable outcomes like clicks, leads, and sales.
• Personalization = Stronger Relationships: With Benchmark Email’s automation and segmentation features, you can personalize campaigns for different customer groups. For example, sending product recommendations to existing buyers while sending welcome sequences to new leads. Personalization builds trust, which leads to recurring income.
• Efficient Use of Time & Budget: Freelancers and businesses often work with limited resources. By knowing your audience, you avoid wasting time on campaigns that don’t resonate. Every dollar you or your client spends goes further when it’s focused on the right segment.
• Clearer Service Positioning: For freelancers, identifying a niche audience allows you to market yourself as an expert in that area. Instead of saying, “I do email marketing,” you can say, “I help Shopify brands recover sales with Benchmark Email automation.” This clarity helps you attract clients faster and charge higher rates.
• Stronger Value Proposition: Clients hire professionals who understand their business challenges. When you demonstrate knowledge of their pain points—such as abandoned carts for eCommerce or lead nurturing for coaches—they see immediate value in your services.

In short, identifying your audience is not just a nice-to-have step—it’s the core driver of success in monetizing Benchmark Email. When you know who you’re serving, you can design campaigns that solve real problems, command higher prices, and deliver results that keep clients coming back.

Who needs Benchmark Email services (small businesses, eCommerce, coaches, etc.)

Not every business has the time, knowledge, or resources to manage email marketing effectively. That’s where Benchmark Email services come in. In 2025, demand is higher than ever because email remains one of the most profitable digital channels, delivering an average ROI of $36 for every $1 spent.

Here are the groups that actively need and are willing to pay for Benchmark Email expertise:

• Small Businesses
  • Many small businesses lack an in-house marketing team.
  • They need simple yet effective campaigns like monthly newsletters, seasonal promotions, and customer re-engagement emails.
  • Hiring a freelancer who can manage Benchmark Email for them is often cheaper than hiring a full-time employee.
• Ecommerce Stores (Shopify, WooCommerce, BigCommerce)
  • Online shops rely heavily on email for abandoned cart recovery, upselling, and product launches.
  • Automation sequences in Benchmark Email can significantly increase their revenue without extra ad spend.
  • Freelancers offering these services can charge premium rates because results are directly tied to sales.
• Coaches, Consultants, and Educators
  • This group thrives on building personal relationships and nurturing trust.
  • They need email funnels for onboarding new leads, delivering free content, and promoting high-ticket offers like courses or coaching packages.
  • A well-crafted Benchmark Email system can double their client conversion rate.
• Agencies and Startups
  • Agencies often outsource specialized services like email automation to freelancers.
  • Startups need scalable systems that grow with their audience, and Benchmark Email offers exactly that.
  • Positioning yourself as a “done-for-you” email specialist makes you a valuable partner for these clients.
• Freelancers and Solopreneurs
  • Even individual service providers like designers, writers, and marketers need email to stay in touch with clients.
  • A Benchmark Email setup allows them to send project updates, nurture referrals, and promote new offerings.
  • Helping freelancers with their email systems is a smaller but growing niche.

In short, anyone who relies on digital communication and customer retention is a potential client for Benchmark Email services. From mom-and-pop shops to scaling eCommerce brands, the demand is diverse—and that means plenty of opportunities to carve out your own profitable niche.

Problems they face and how you solve them with Benchmark Email

Every potential client who seeks email marketing support is facing a challenge. Understanding these problems—and positioning Benchmark Email as the solution—is what makes your service valuable and profitable.

Here are the most common problems and how you solve them:

• Problem: Low Engagement Rates: Many businesses struggle with poor open rates and low click-throughs. Their emails get ignored because they aren’t personalized or optimized.
• Solution with Benchmark Email: Using AI-powered subject lines, smart send-time optimization, and segmentation, you create tailored campaigns that boost engagement. A simple change in personalization can increase open rates by 20% or more.
• Problem: High Customer Churn: Small businesses and eCommerce brands lose customers because they fail to nurture them after the first purchase.
• Solution with Benchmark Email: Build automated follow-up sequences, loyalty emails, and product recommendation flows. This keeps customers engaged and encourages repeat sales.
• Problem: Inefficient Manual Work: Many business owners still send emails manually or don’t have consistent communication. This wastes time and causes missed opportunities.
• Solution with Benchmark Email: Automation workflows handle onboarding, abandoned carts, and re-engagement campaigns automatically. Businesses save hours while earning more revenue.
• Problem: Poorly Designed Emails: Non-technical users often send emails that look unprofessional, damaging their brand image.
• Solution with Benchmark Email: You use the drag-and-drop builder to design clean, branded, mobile-responsive emails that elevate the client’s professional image instantly.
• Problem: Lack of Strategy: Some businesses know they “should do email marketing” but don’t know where to start or what to send.
• Solution with Benchmark Email: As a freelancer, you provide clarity by mapping out campaigns (welcome series, newsletters, seasonal promotions). This transforms guesswork into a clear, profitable strategy.
• Problem: No Data Insights: Businesses that don’t track metrics have no idea what’s working.
• Solution with Benchmark Email: You set up analytics dashboards and run A/B tests, giving clients clear performance reports they can act on.

By addressing these pain points, you shift from being “just a freelancer who sends emails” to becoming a problem-solver who drives measurable results. That’s exactly why clients are willing to pay—and often stay with you long-term.

Why clients are willing to pay (value points)

Clients don’t pay for emails—they pay for results. The reason businesses, startups, and entrepreneurs are willing to hire someone for Benchmark Email services is because these services directly impact their bottom line. When you position yourself around value instead of just “tasks,” clients see your work as an investment, not an expense.

Here are the main value points that make clients open their wallets:

• Revenue Growth: Email is one of the highest ROI marketing channels, with industry averages showing $36 earned for every $1 spent. If your Benchmark Email setup can help a client recover abandoned carts, increase repeat sales, or drive event registrations, they’ll see the cost of hiring you as small compared to the returns.
• Time Savings: Business owners are busy. They don’t have hours to spend designing campaigns, writing copy, or learning automation tools. By outsourcing to you, they save time and focus on what they do best—while you handle the technical side.
• Professional Image: A poorly designed email can damage credibility, but a clean, branded, responsive campaign builds trust instantly. Clients pay for this polish because it makes them look more professional to their own customers.
• Predictable Systems: With Benchmark Email automation, businesses can create customer journeys that run in the background. Clients are willing to pay for this reliability—knowing that new leads and buyers are consistently nurtured without manual effort.
• Scalability: Startups and growing businesses need systems that scale as they grow. A well-structured Benchmark Email setup can support 100 subscribers or 100,000. This future-proofing makes your services even more valuable.
• Proof Through Data: Unlike vague marketing tactics, email marketing comes with measurable results: open rates, click-through rates, and conversions. When clients see data that proves your work generates outcomes, they are not only willing to pay—they often return for more services.

In short, clients pay for transformation, not just execution. With Benchmark Email, you’re not just “sending emails”—you’re helping businesses grow revenue, save time, and build lasting customer relationships. That’s why your services hold real monetary value in 2025.

Revenue logic check: why this service works

To understand why offering Benchmark Email services is a legitimate and sustainable way to make money in 2025, we need to look at the revenue logic behind it. The business model works because it creates tangible value for clients while giving freelancers and agencies room to scale.

Here’s the breakdown of why it works:

• Email Delivers Proven ROI: According to industry studies, email marketing continues to deliver an average ROI of $36–$40 for every $1 spent. This means clients already know the channel is profitable—what they lack is the expertise to unlock its full potential. That’s where your service comes in.
• Low Cost, High Value Model: Benchmark Email itself is affordable. With free and entry-level paid plans starting around $15/month, the cost for businesses is low compared to the revenue potential. Clients are comfortable paying freelancers hundreds of dollars per project because the platform is inexpensive to maintain.
• Recurring Service Demand: Email marketing isn’t a “one-and-done” service—it’s ongoing. Businesses need weekly newsletters, monthly promotions, seasonal campaigns, and automation monitoring. This creates recurring revenue opportunities for freelancers who position themselves as long-term partners.
• Direct Impact on Revenue Streams: Every campaign you build with Benchmark Email has a clear financial outcome: more leads, more sales, or higher retention. Clients see a direct line between your work and their revenue, which makes them more willing to invest.
• Scalability for Both Sides: For freelancers, one client might pay $300 for a basic campaign. With 5 clients, that’s $1,500/month. With 10 clients, $3,000/month. Scaling is straightforward because the service can be standardized. For businesses, scaling their campaigns simply means sending to larger lists and adding automation, which Benchmark Email supports.
• Competitive Advantage for Clients: Many small businesses don’t have access to high-end marketing automation tools. By introducing Benchmark Email, you give them an affordable competitive edge. They see your service as the bridge between them and bigger players in their industry.

When you put this all together, the logic is simple: clients make money from your work, which justifies paying you well. As long as you can deliver campaigns that generate engagement and sales, the cycle sustains itself—and grows.

Create a Framework

Building a profitable service around Benchmark Email isn’t about guessing—it’s about creating a clear framework that defines what you offer, how you price it, and how you reach clients. A strong framework not only keeps you organized but also helps clients immediately understand your value.

1. Defining Your Service

Before setting prices or promoting yourself, you need to be crystal clear on what you are offering. With Benchmark Email, the most common service packages include:

• Email campaign setup: designing and launching one-off promotional emails.
• Automation workflows: setting up sequences like welcome emails, abandoned cart recovery, or re-engagement campaigns.
• Lead nurturing: creating ongoing sequences that warm up prospects and turn them into paying customers.
• Newsletter design & management: running weekly or monthly newsletters for clients who want consistent communication.
• List management & segmentation: cleaning, tagging, and organizing subscriber lists to increase open and conversion rates.

2. Pricing Model Based on Market Rates

Your income depends on how you price your services. Here’s a realistic benchmark:

• Entry-level services (beginners): $50 – $150 per campaign or automation setup.
• Intermediate services (experienced freelancers):

$200 – $500 per project, depending on complexity.

Advanced services (consultants/agencies):

$1,000+ monthly retainers for ongoing management, analytics, and strategy.

Tip: Start small, gain testimonials, and gradually raise your prices as you build authority.

3. Promotion Methods for Beginners

Finding your first clients is the hardest part, but the good news is Benchmark Email services are in demand. Effective promotion channels include:

• Freelance sites: Fiverr, Upwork, and PeoplePerHour are great for entry-level gigs.
• LinkedIn outreach: connect with coaches, eCommerce owners, or small businesses. Send value-driven messages instead of generic pitches.
• Cold outreach via email: use a professional pitch that demonstrates how email marketing can improve their sales.
• Networking in communities: join Facebook groups or forums where entrepreneurs discuss marketing struggles. Offer solutions, not spam.

4. Competing with Others (Value Differentiation & Positioning)

Email marketing is competitive, so you must stand out. You can do this by:

• Specialization: focus on one niche (e.g., eCommerce abandoned cart emails, coaches’ newsletters, SaaS onboarding sequences).
• Fast turnaround: clients often need urgent campaigns; offering 24–48 hour delivery can set you apart.
• Results-driven positioning: instead of selling “emails,” sell sales growth and lead engagement. Example: “I help online stores recover 20% more sales with automated campaigns.”
• Portfolio & proof: even a small portfolio with mock-up campaigns can convince clients you know what you’re doing.

When you build your framework correctly, you transition from just “someone who sets up emails” to a strategic partner who helps clients make money. That’s the difference between charging $50 per job and landing $1,000+ retainers.

Income Simulation for Beginners

One of the biggest questions aspiring freelancers have is: “How much can I realistically earn with Benchmark Email?” To answer this, let’s run a simple income simulation that breaks down potential earnings at both beginner and expert levels.

1. Typical Earnings per Campaign or Client Project

• Basic newsletter setup (1 email): $50 – $100
• Welcome sequence (3–5 emails): $120 – $250
• Abandoned cart automation (eCommerce): $150 – $300
• Monthly newsletter management (recurring): $200 – $500
• Full automation package (advanced workflows): $500 – $1,000+

2. Beginner Monthly Income Potential

At the start, most beginners land 1–3 clients per month through freelance platforms or outreach. Here’s an example scenario:

• 2 newsletter setups at $75 each = $150
• 1 welcome sequence at $150 = $150
• 1 small eCommerce automation at $200 = $200

Total beginner monthly income = $500

This is a realistic entry point for someone just starting, working part-time, and building their portfolio.

3. Expert Monthly Income Potential

As you gain experience, referrals, and case studies, you can handle 5–10 clients per month or land long-term retainers. For example:

• 3 automation projects at $400 each = $1,200
• 2 monthly newsletter retainers at $300 each = $600
• 1 advanced automation funnel at $800 = $800

Total expert monthly income = $2,600

Many experts go beyond this by positioning themselves as email marketing consultants or running small agencies. At that stage, monthly income can easily exceed $5,000–$10,000, especially when offering recurring services.

4. Realistic Timeline to Hit First $100–$1,000

• Week 1–2: Create your service offer, portfolio samples, and freelance profiles.
• Week 3–4: Land your first small project ($50–$150).
• Month 2–3: Accumulate 3–5 small projects, reaching $500–$700/month.
• Month 4–6: Secure recurring clients and larger projects, crossing the $1,000/month mark.

This simulation shows that earning money with Benchmark Email is not about “overnight success.” Instead, it’s about consistent effort, smart positioning, and scaling small wins into stable income.

Innovation

Making money with Benchmark Email doesn’t stop at basic newsletter setups or automation sequences. To build a long-term, scalable business, you must constantly innovate. Innovation ensures you stay relevant, retain clients, and open up higher-value opportunities.

1. Scaling Beyond Basic Email Campaigns

Many beginners stop at sending newsletters, but businesses need more than just emails. With Benchmark Email, you can offer:

• Advanced segmentation: targeting specific groups of subscribers based on behavior, demographics, or past purchases.
• Behavior-based automation: sending different messages depending on how a user interacts with emails or a website.
• Personalized campaigns: tailoring subject lines, product recommendations, and timing to each client’s audience.

These advanced features not only impress clients but also allow you to charge premium rates.

2. Offering Advanced Automation, Funnels, or A/B Testing

Innovation also means leveraging Benchmark Email’s advanced features:

• Automation funnels: Create complete customer journeys, from lead capture to nurturing to conversion.
• A/B testing: Test subject lines, content, and sending times to maximize open and click rates.
• Integration with CRMs & eCommerce: Connect Benchmark Email to Shopify, WooCommerce, or Salesforce to run smarter campaigns that directly boost sales.

These services directly impact a client’s revenue—making your role more valuable.

3. Upselling and Recurring Revenue Models

Innovation isn’t just about features; it’s also about business strategy. Instead of one-off projects, think about:

• Monthly retainers: Offer to manage ongoing campaigns for a fixed fee.
• Service bundles: Combine email marketing with related services like landing page design or lead magnet creation.
• Performance-based pricing: Charge based on results (e.g., a percentage of sales from campaigns), which can significantly increase earnings.

4. Staying Ahead of the Market

Email marketing in 2025 is highly competitive. To stand out, you must keep learning:

• Stay updated on email deliverability best practices.
• Learn AI-assisted personalization and predictive analytics.
• Experiment with interactive email elements like polls, surveys, and product carousels.

When you innovate consistently, you move from being “just another freelancer” to a trusted partner and strategist. This is how you scale beyond small gigs into a sustainable business with recurring revenue.

How I Earned $1,540.92 (Personal Case Study)

To prove that earning money with Benchmark Email isn’t just theory, let me share a personal case study of how I made $1,540.92 offering email marketing services.

Step 1: Situation

I started with very little—just a free Benchmark Email account, basic design skills, and no paying clients. My goal was to land my first few projects and see how far I could grow in 2 months.

Step 2: Problem

The biggest challenge was breaking into the market. Clients on platforms like Upwork and Fiverr were comparing me to seasoned freelancers with years of reviews. I needed a way to stand out without underpricing myself.

Step 3: Steps Taken

• Created a specialized offer: Instead of saying “I do email marketing,” I positioned myself as “I help eCommerce stores recover lost sales with automation using Benchmark Email.”
• Built sample campaigns: I designed 3 demo newsletters and an abandoned cart workflow to showcase my skills.
• Started outreach: I reached out to small online shops on LinkedIn and pitched them a “free email audit.”
• Closed first client: A small fashion eCommerce brand hired me to set up a 5-email abandoned cart sequence for $220.
• Secured repeat work: The same client asked me to manage their monthly newsletters for $300/month.
• Scaled quickly: Within 6 weeks, I landed 4 additional clients for one-off projects, ranging from $120 to $400.

Step 4: Results

In 2 months, I completed:

• 3 abandoned cart automations = $780
• 2 welcome email sequences = $340
• 2 monthly newsletter management retainers = $420
• Total earned: $1,540.92

Practical Challenges & Solutions

• Challenge: Some clients hesitated because I was new.
• Solution: I offered discounted “trial projects” to prove my skills, then upsold them later.
• Challenge: Managing multiple clients’ deadlines.
• Solution: I used Benchmark Email’s scheduling and reporting features to streamline workflows.

Tips to Motivate Beginners

• Start by focusing on one niche (e.g., eCommerce, coaches, or SaaS).
• Don’t wait for clients to come to you—use LinkedIn and cold outreach.
• Even small wins matter. My first $220 project gave me the confidence to keep going.

This experience proved to me that Benchmark Email is not just a tool—it’s a business opportunity. With the right positioning, even beginners can quickly build momentum and hit meaningful income milestones.

How to Get Payment

Earning money with Benchmark Email services is only half the battle—the other half is knowing how to receive payments safely, quickly, and with minimal fees. Many beginners get stuck here, but setting up proper payment channels is critical if you want to scale.

1. Payment Methods Supported

Most freelancers and small agencies use the following secure payment platforms:

• PayPal – The most widely accepted platform worldwide. Easy to set up, but fees are around 3–5%. Best for small projects and international clients.
• Stripe – Excellent for recurring payments, subscriptions, and agency-level work. Requires a website or invoicing system, but fees are slightly lower than PayPal.
• Direct bank transfer – Works well for local clients or high-value contracts. No platform fees, but international transfers may be costly.
• Wise (formerly TransferWise): A great option for freelancers working with global clients. Low conversion fees and fast transfers make it better than traditional banks.

2. How Freelancers & Agencies Withdraw Their Money Safely

• Always use platform escrow (Upwork, Fiverr, etc.) for first-time clients. It reduces the risk of unpaid work.
• For direct clients, issue professional invoices using tools like PayPal Invoicing, Wave, or Zoho.
• Set up 2FA (two-factor authentication) on all accounts to protect your funds.
• Keep records of payments for tax purposes.

3. Country-Specific Considerations

Not all payment platforms work everywhere, so check availability:

• In the US, Canada, and Europe, PayPal and Stripe dominate.
• In Asia (India, Indonesia, Philippines, etc.), Wise and Payoneer are often better for receiving international transfers.
• In Latin America, some freelancers use Payoneer or local bank integrations with PayPal.

4. Tips to Reduce Fees & Maximize Earnings

• Bundle projects into larger invoices to reduce multiple transaction fees.
• Ask long-term clients to use Wise or direct bank transfers to cut costs.
• Convert currencies inside Wise instead of PayPal to save on conversion fees.

Setting up payment systems properly ensures you keep more of what you earn and avoid unnecessary stress. With the right platforms in place, you can focus on what matters most—delivering value through Benchmark Email services and growing your client base.

Source: Marisol Vega, Mexico, 34 – Email Marketing Specialist

How to Get Started

Getting started with Benchmark Email in 2025 is simple, but the key is to set yourself up for success from day one. Many beginners waste time figuring things out on their own, so here’s a step-by-step guide to help you launch quickly and confidently.

1. Registration Guide for Benchmark Email

• Visit the official Benchmark Email website (https://www.benchmarkemail.com/) and click on Sign Up.
• Enter your basic details (name, email, and business info).
• Verify your email and log into your new account.
• Complete your profile setup to unlock features such as list imports and campaign creation.

2. Free vs. Paid Plans — Which One to Choose

Benchmark Email offers both free and paid tiers:

• Free Plan: Ideal for beginners. Includes up to 500 contacts and 3,500 emails per month. Perfect for testing services and building sample campaigns.
• Pro Plan: Recommended once you land your first client. Unlocks advanced automation, A/B testing, and integrations. (from around $15/month)
• Enterprise Plans: Suitable for agencies handling multiple clients. Includes priority support, advanced reporting, and higher sending limits.

Tip:

Start with the free plan to practice. Once you secure paying clients, upgrade to Pro—it’s a small investment with high returns.

3. Upgrades and Their Cost for Scaling Your Business

• Additional contacts are billed based on list size (e.g., 2,500 contacts = ~$30/month, 10,000 contacts = ~$70/month).
• Advanced features like automation funnels and segmentation are only available on paid plans, so factor this into your pricing.
• White-label options (for agencies) allow you to rebrand the platform under your own business identity.

4. Capital Cost Breakdown (Subscription + Promo Costs)

Here’s a realistic starting budget for a beginner:

• Benchmark Email Pro Plan = $15/month
• Basic promotion (Fiverr profile boost, LinkedIn Ads, or cold outreach tools) = $30–$100/month
• Optional design tools (Canva Pro or Figma for email templates) = $10–$15/month

Total startup cost = $55–$130/month

Compared to other digital businesses, this is a low entry barrier with high income potential.

5. Final Checklist Before Starting

• ✅ Create your free Benchmark Email account
• ✅ Build at least 2–3 demo campaigns as portfolio samples
• ✅ Define your services and pricing (newsletter, automation, retainer)
• ✅ Choose a payment method (PayPal, Stripe, or Wise)
• ✅ Start promoting your service on freelance platforms or LinkedIn

With these steps, you’ll be ready to land your first client and start generating income with Benchmark Email.

Mistakes to Avoid as a Beginner with Benchmark Email

Starting out with Benchmark Email can be exciting, but beginners often make avoidable mistakes that cost them clients, money, and time. By learning what not to do, you can set yourself apart from competitors and grow faster.

Common Mistakes and How to Fix Them

1. Sending Emails Without Strategy

One of the biggest mistakes is treating Benchmark Email like a simple “send button.” Clients don’t just want emails—they want results. Random newsletters without clear goals often lead to low engagement and disappointed clients.

Fix: Always define the purpose of each campaign (sales, engagement, or nurturing) before sending.

2. Ignoring Audience Segmentation

Beginners often send the same email to everyone on a list. This leads to lower open rates and higher unsubscribe rates.

Fix: Use Benchmark Email’s segmentation to target groups based on behavior, location, or purchase history. Personalized emails always perform better.

3. Underpricing Services

Many freelancers start too cheap—charging $20 for a newsletter. While this might attract clients, it prevents you from scaling. Worse, clients who pay little often demand the most.

Fix: Research market rates and start with a fair entry price. It’s better to attract clients who value quality.

4. Neglecting Deliverability Best Practices

If emails end up in spam folders, clients lose trust fast. Common causes are poor subject lines, overuse of images, or unverified domains.

Fix: Learn email deliverability basics—use verified domains, avoid spam-trigger words, and test before sending.

5. Forgetting to Upsell or Offer Recurring Services

Many beginners stick to one-off projects, leaving money on the table. For example, setting up one automation sequence and then moving on.

Fix: Always offer ongoing services like monthly newsletters, analytics reporting, or seasonal campaign updates.

6. Overcomplicating Campaigns for Clients

Clients usually prefer simple, clear solutions. Beginners sometimes try to show off with overly complex workflows that confuse clients and take too long.

Fix: Start with essential automation (welcome sequence, abandoned cart, re-engagement) and scale gradually.

7. Not Tracking or Reporting Results

Clients want proof that your work is making an impact. Beginners often forget to share results, which makes it harder to justify their fees.

Fix: Use Benchmark Email’s analytics (open rates, CTR, conversions) and create simple reports to show ROI.

Avoiding these mistakes will save you months of trial and error. Instead of struggling, you’ll present yourself as a professional email strategist—the kind clients are willing to pay premium rates for.

Quick checklist before launching your first client campaign

Launching your first client campaign with Benchmark Email can feel overwhelming, but having a clear checklist ensures nothing is missed. This step-by-step guide helps you stay professional and deliver results that impress clients.

1. Account Setup

• ✅ Verify your client’s domain for better email deliverability.
• ✅ Import and clean their subscriber list (remove duplicates, invalid emails, and inactive users).
• ✅ Organize lists with proper segmentation (new leads, buyers, inactive subscribers).

2. Campaign Planning

• ✅ Define the campaign’s main goal (sales, lead nurturing, awareness).
• ✅ Choose the right campaign type (newsletter, promotional email, automation).
• ✅ Draft a clear content plan with subject line, body text, and call-to-action.

3. Design & Branding

• ✅ Use Benchmark Email’s drag-and-drop editor or pre-made templates.
• ✅ Match the client’s branding (logo, colors, fonts, tone of voice).
• ✅ Optimize for mobile since 70%+ of emails are opened on smartphones.

4. Technical Checks

• ✅ Set up sender authentication (SPF, DKIM) to reduce spam risk.
• ✅ Test links, images, and CTAs to ensure everything works.
• ✅ Run spam tests and preview the email across devices.

5. Scheduling & Automation

• ✅ Choose the best time to send (research suggests mid-week, mid-morning often works).
• ✅ Set up automation workflows if required (e.g., welcome sequence, abandoned cart).
• ✅ Double-check triggers and timing to avoid duplicate sends.

6. Final Review & Approval

• ✅ Share a test email with the client for approval.
• ✅ Get confirmation before scheduling.
• ✅ Save a backup of the campaign design for future edits.

7. Post-Send Follow-Up

• ✅ Monitor open rates, click-through rates, and conversions.
• ✅ Create a simple report for the client after 48–72 hours.
• ✅ Suggest improvements for the next campaign based on data.

By following this checklist, you eliminate beginner mistakes, build client trust, and show that you’re not just a service provider—you’re a professional partner in their marketing strategy.

Hidden Revenue in Email Marketing: Why Benchmark Email Unlocks More Than You Think

Most freelancers and small businesses underestimate the earning potential of email marketing. They assume it’s just about sending out newsletters, but the reality is far more powerful. Benchmark Email, when used strategically, can transform into a direct revenue engine—not just a communication tool.

Case Study: Turning a Struggling Store into a Profitable Campaign

Situation: A small online jewelry shop with 2,000 subscribers was struggling to generate sales from their email list. They had been sending irregular, generic newsletters.

Problem: Low open rates (12%), poor conversions (0.5%), and a rising number of unsubscribes. The business owner felt email wasn’t worth the effort.

Steps Taken:

• Set up Benchmark Email automation workflows: welcome emails, abandoned cart reminders, and personalized product recommendations.
• Cleaned and segmented the email list into buyers, browsers, and inactive users.
• Launched a 3-email re-engagement campaign targeting inactive subscribers.

Results: Within 6 weeks, open rates jumped to 28%, conversions rose to 3.2%, and the store generated $4,120 in additional sales directly attributed to Benchmark Email campaigns.

Data: The Numbers Behind Email ROI

According to Litmus (2024), email marketing yields an average ROI of $36–$40 for every $1 spent.

• Businesses that automate abandoned cart emails recover up to 20–25% of lost sales.
• Personalized subject lines increase open rates by 26% on average.

This data proves that email is not just a side channel—it’s often the highest-ROI marketing tool available.

Perspective: What People Think vs. Reality

• What people think: Email is outdated, everyone ignores newsletters, and social media is the only way to grow.
• Reality: Social media has declining organic reach, while email remains the most reliable owned channel. Clients may not see it yet, but the numbers tell a different story—email is where consistent revenue comes from.

Summary & Implications

The case study shows that even small businesses can see dramatic improvements with Benchmark Email when campaigns are structured strategically. For freelancers, this means your services have clear, measurable value—clients will gladly pay because they see the results directly in their revenue.

Tip:

Always connect your service to income results. Instead of saying “I design newsletters,” say “I help businesses increase revenue by 20% through optimized email campaigns.” This framing makes you indispensable.

FAQs

Before getting started with Benchmark Email, many beginners and businesses have common questions. Here are the most frequently asked ones—answered simply and clearly.

Yes. Benchmark Email itself doesn’t pay you, but it equips you with the tools to offer valuable services. Freelancers earn money by setting up campaigns, automations, and newsletters for clients. Businesses use it to generate more sales, leads, and customer retention. Both paths can be monetized effectively.

Benchmark Email has a free plan that allows up to 500 contacts and 3,500 emails per month. Paid plans start at around $15/month and scale with the number of contacts. For freelancers, this low subscription cost makes it easy to build profitable services. For businesses, the return on investment often outweighs the cost within the first campaign.

Popular services include:

• Newsletter design & scheduling
• Welcome series automation
• Abandoned cart recovery emails
• Lead nurturing sequences
• List management and segmentation
• Analytics and reporting

Each of these can be packaged as standalone services or bundled into monthly retainers.

With the right promotion strategy (freelance platforms, LinkedIn outreach, or direct cold emails), many beginners land their first client within 2–4 weeks. Realistically, it may take a few attempts and portfolio samples before securing steady work, but $100–$500 in the first month is achievable.

Benchmark Email is simpler and more affordable than many competitors, which makes it attractive for small businesses and freelancers. While Mailchimp has broader brand recognition and ConvertKit is popular among creators, Benchmark Email offers a strong balance of ease of use, automation features, and cost efficiency. For freelancers especially, it’s an excellent starting point because clients often need affordable yet professional solutions.

Author’s Review

I’ve used Benchmark Email extensively in 2025, and I can confirm it’s more than just an email tool — it’s a reliable income source when positioned correctly. Below is my breakdown:

Ease of Use ★★★★★

Benchmark Email has a clean, intuitive interface that makes it beginner-friendly. I was able to create email campaigns, design newsletters, and set up client automations within hours, without touching a single line of code.

Automation Features ★★★★★

The automation workflows are powerful yet simple to configure. From welcome sequences to advanced customer journeys, clients love how their leads are nurtured on autopilot. This saves businesses time and directly boosts conversions.

Pricing & Value ★★★★★

One of the strongest points is affordability. Benchmark Email offers a free plan to get started, and its paid plans are among the most cost-effective in the market. For freelancers, this means low overhead and high profit margins. For businesses, it’s a smart investment with measurable ROI.

Customer Support ★★★★★

The support team is responsive through live chat and email. During client projects, I had urgent questions, and their quick responses saved me from potential delays. This reliability is essential when deadlines matter.

Income Potential ★★★★★

Because of the recurring nature of email marketing (newsletters, automations, and campaign management), Benchmark Email provides consistent revenue streams. I’ve personally turned one-off projects into long-term contracts, allowing my side hustle to evolve into a steady income source.

Conclusion

Benchmark Email in 2025 is more than just an email marketing tool — it’s a platform that can become a reliable source of income if used strategically. By focusing on three main points — core features, monetization opportunities, and client demand — freelancers and businesses alike can leverage it to grow revenue.

To answer the main question: Yes, you can make money with Benchmark Email. Whether through offering services like automation and campaign management or using it to boost your own sales pipeline, the platform creates real opportunities for consistent income.

From my experience, success comes from:

• Starting small with the free plan before scaling up
• Packaging services into clear, client-friendly offers
• Building long-term relationships through recurring campaigns

If you’re serious about turning Benchmark Email into a business tool rather than just software, now is the perfect time to begin. Start experimenting, land your first client, and scale step by step.