Black Friday Cyber Monday (BFCM) is the biggest revenue opportunity of the year for ecommerce brands. With inboxes flooded and competition fierce, the brands that stand out are those that plan smarter campaigns, not just bigger discounts.
That’s where Klaviyo BFCM campaigns come in. With advanced segmentation, automation, and conversion-focused designs, Klaviyo gives brands the tools to cut through the noise, build urgency, and maximize sales during peak season.
In this guide, we’ll walk through 14 high-performing Klaviyo BFCM campaigns you can launch this year—complete with proven tactics to engage customers, recover carts, and boost average order value.
Why Klaviyo is Perfect for BFCM Campaigns
When it comes to Black Friday Cyber Monday (BFCM), the competition for consumer attention is at its peak. Shoppers expect irresistible deals, personalized experiences, and quick communication across multiple channels. Brands that fail to deliver this risk losing sales to competitors who do it better. This is where Klaviyo shines.
Klaviyo is more than just an email marketing tool—it’s a full-fledged customer engagement platform designed for ecommerce. With advanced automation, powerful personalization, and accurate ROI tracking, Klaviyo helps businesses unlock the full potential of BFCM campaigns. Below, we’ll explore why it stands out as the ultimate choice for scaling your holiday sales strategy.
Automation for High-Volume Sales
During BFCM, timing is everything. With hundreds of thousands of emails and SMS messages being sent across the globe, manual campaign management is nearly impossible. Klaviyo’s automation workflows give brands a critical edge.
- Trigger-based flows: Automatically send abandoned cart emails, product restock alerts, or order confirmations in real time.
- Scalability: Whether you have 1,000 subscribers or 1 million, Klaviyo ensures every message is delivered without delay.
- Behavior-based targeting: Messages are triggered by customer actions, ensuring relevance without the need for constant monitoring.
For businesses, this means running high-volume campaigns seamlessly—even while the team focuses on customer service, logistics, or managing flash sales.
Personalization at Scale
One of Klaviyo’s most powerful advantages is its ability to personalize at scale. Shoppers are no longer impressed by generic “Black Friday Sale” subject lines. Instead, they want deals that feel tailor-made for them.
Klaviyo pulls real-time data from your ecommerce platform—purchase history, browsing behavior, average order value, and engagement history—to craft unique experiences.
For example:
- A loyal customer who buys premium items might receive VIP early-access offers.
- A first-time visitor could see a welcome discount nudging them to convert.
- Customers browsing winter apparel could get curated product recommendations.
Personalization isn’t just a nice-to-have during BFCM; it’s the difference between being ignored and being remembered.
Powerful Segmentation for Targeting Buyers
Segmentation is Klaviyo’s secret weapon. While many email platforms offer basic list management, Klaviyo takes it several steps further with dynamic segmentation.
Marketers can slice audiences based on dozens of criteria:
- Purchase frequency
- Cart abandonment behavior
- Average spend
- Seasonal shopping patterns
- Engagement levels (opens, clicks, SMS response rates)
During BFCM, segmentation ensures you’re not blasting the same offer to everyone. Instead, you can:
- Send exclusive bundles to high-value customers.
- Trigger win-back offers for lapsed buyers.
- Reserve VIP-only deals for loyal shoppers.
This targeting drives significantly higher conversion rates compared to generic campaigns. In fact, brands using advanced segmentation with Klaviyo report up to 3x higher engagement rates during peak season.
Built-in ROI Tracking for Every Campaign
BFCM isn’t just about sending campaigns—it’s about knowing what works. Klaviyo comes equipped with real-time reporting dashboards that make ROI tracking effortless.
Here’s what marketers can measure instantly:
- Revenue attributed to each email or SMS campaign.
- Conversion rates by segment, channel, or campaign type.
- Customer lifetime value generated during the BFCM period.
- Performance benchmarks compared to previous years.
This transparency allows businesses to double down on campaigns that perform while cutting back on those that don’t. Instead of guessing, marketers make data-backed decisions that maximize profitability even when offering steep discounts.
Klaviyo’s ROI reporting is particularly valuable during BFCM because it shows not only immediate revenue but also the long-term impact of acquiring new customers. Brands can clearly see whether promotions are driving sustainable growth or just one-off sales.
14 Klaviyo BFCM Campaigns for Peak Season Sales
Running a successful Black Friday Cyber Monday campaign requires more than just sending one discount email. The best-performing ecommerce brands create layered strategies that build anticipation, capture attention, and drive conversions all weekend long. Klaviyo makes this possible with pre-built flows, customizable templates, and automation that adapts to shopper behavior in real time.
Below are 14 proven Klaviyo BFCM campaigns you can implement to maximize revenue during the busiest shopping season of the year.
Early Access VIP Campaign
Rewarding loyal customers with exclusive early access builds hype and makes your VIPs feel valued.
- How it works: Send a private email or SMS with early shopping links.
- Best for: High-value repeat buyers or loyalty program members.
- Pro tip: Use a “shop before anyone else” subject line to increase urgency.
Teaser Countdown Emails
Nothing fuels excitement like a countdown.
- How it works: Start sending teaser emails 7–10 days before BFCM with bold countdown timers.
- What to include: Sneak peeks of deals, blurred product images, or “mystery discount” reveals.
- Why it works: Anticipation keeps your brand top-of-mind leading up to the big event.
Exclusive Subscriber Offers
Subscribers should feel special, and Klaviyo makes it easy to deliver subscriber-only perks.
- Examples: Extra 10% discount, free gifts, or early-bird bundles.
- Segmentation tip: Target new subscribers differently from long-time customers.
- Impact: Encourages list growth before November while rewarding existing customers.
Abandoned Cart Recovery Flow
During BFCM, abandoned carts skyrocket. Luckily, Klaviyo’s abandoned cart flow is one of the most profitable automations.
- Setup: Trigger reminders within 1 hour, 12 hours, and 24 hours of abandonment.
- Boost performance: Add SMS for instant nudges.
- ROI insight: Brands recover up to 20–30% of abandoned carts with this flow.
Back-in-Stock Alerts for Popular Items
BFCM often brings inventory shortages. Instead of losing sales, send automated back-in-stock alerts.
- Customer experience: Shoppers who missed out can instantly return to complete their purchase.
- Automation advantage: Klaviyo tracks inventory changes and triggers alerts automatically.
- Pro tip: Add a “limited restock” headline to drive urgency.
Limited-Time Flash Sale Campaign
Flash sales are perfect for creating urgency in crowded inboxes.
- Execution: 4–6 hour window with bold countdown timers.
- Channels: Pair email + SMS for maximum visibility.
- Why it converts: Shoppers know they can’t procrastinate.
Free Shipping + Bundle Deals
Not all shoppers respond to discounts—sometimes free shipping or bundles seal the deal.
- Bundle ideas: “Buy 2, get 1 free” or “Holiday starter packs.”
- Free shipping offer: Use thresholds like “Free shipping on orders over $75.”
- Benefit: Boosts average order value while protecting margins.
Cyber Monday Extended Offers
Many brands stop at Black Friday—but Cyber Monday is equally powerful. Extend the shopping weekend with unique offers.
- Examples: Extended sitewide discount, “last chance” bundles, or free expedited shipping.
- Timing: Launch late Sunday night to stay ahead of inbox competition.
- Result: Keeps momentum going when others are winding down.
Product Recommendation Emails
Personalized recommendations win during the holiday rush.
- How Klaviyo helps: Pulls dynamic data like past purchases or browsing history.
- Example: “Because you bought X, you’ll love Y.”
- Conversion boost: Customers feel understood and are more likely to buy.
Gift Guide Campaigns
Shoppers often look for inspiration during BFCM. Gift guides simplify the decision-making process.
- Structure: Break guides into categories (e.g., “Gifts under $50” or “For Him/Her”).
- Visuals: Use clear product images with clickable CTAs.
- Pro tip: Include social proof like bestsellers or customer favorites.
Post-Purchase Upsell Flow
The sale doesn’t stop after checkout. With Klaviyo, you can increase lifetime value by upselling.
- Timing: Trigger upsell emails 24–48 hours post-purchase.
- Ideas: Complementary products, warranty extensions, or accessories.
- Benefit: Converts new buyers into repeat buyers before the season ends.
Win-Back Campaign for Lapsed Shoppers
BFCM is the perfect chance to re-engage dormant subscribers.
- Segmentation: Target customers who haven’t purchased in 6–12 months.
- Offer strategy: Strong discounts or “exclusive comeback deal.”
- Long-term impact: Revives relationships and grows customer base.
SMS-Only BFCM Deals
With inboxes overflowing, SMS cuts through the noise.
- Execution: Offer SMS-exclusive flash deals, codes, or restock alerts.
- Open rates: SMS boasts 98% open rates, making it ideal for urgency.
- Pro tip: Keep copy short, punchy, and time-sensitive.
Urgency-Driven Last Call Campaign
Close out the BFCM weekend with a powerful “last call” campaign.
- Messaging: Emphasize scarcity—“Ends at midnight,” “Final hours,” “Don’t miss out.”
- Channel mix: Send across email + SMS simultaneously.
- Psychology: Fear of missing out (FOMO) drives action in the final stretch.
How to Build High-Converting BFCM Campaigns in Klaviyo
Designing BFCM campaigns in Klaviyo goes beyond setting up a discount code and blasting it to your list. To stand out in a crowded inbox, your campaigns must be strategic, data-driven, and customer-focused. The key is to combine automation, timing, and messaging into a high-converting framework that works across email and SMS.
Here’s how to build campaigns that convert shoppers into buyers during the biggest sales weekend of the year.
Setting up Automation Workflows
Automation is the backbone of successful BFCM campaigns. Klaviyo’s flow builder allows you to set up powerful sequences that run without manual effort.
Essential BFCM workflows to set up:
- Abandoned Cart Flow – Capture lost revenue when carts spike.
- Browse Abandonment Flow – Remind customers about products they viewed but didn’t buy.
- Back-in-Stock Alerts – Automatically notify subscribers when sold-out items return.
- Post-Purchase Flow – Nurture customers with upsells, review requests, and loyalty offers.
Step-by-step setup tip:
- Define the trigger (e.g., “added to cart” or “order placed”).
- Add filters (e.g., only send to subscribers who haven’t purchased in the last 7 days).
- Customize messaging with dynamic product blocks.
- Test timing by sending to a small segment first.
This ensures your automations run smoothly when volume peaks.
Crafting Subject Lines that Cut Through Crowded Inboxes
Your subject line is the first—and often only—chance to grab attention. During BFCM, inboxes are flooded with offers, so creativity and clarity matter.
High-performing approaches for BFCM subject lines:
- Urgency-driven: “Ends Tonight: Your Last Chance at 40% Off”
- Exclusivity: “VIP Only: Black Friday Access Starts Now”
- Mystery/curiosity: “A Deal Too Good to Open Later…”
- Personalization: “Paris, Your Black Friday Gift Awaits 🎁”
Pro tip: Pair subject lines with engaging preview text. For example:
- Subject: “Cyber Monday Extended →”
- Preview: “One more day to grab your favorite items before they’re gone.”
Testing multiple variations with Klaviyo’s A/B testing tool ensures you identify what resonates most with your audience.
Timing Your Sends for Maximum Engagement
Sending at the wrong time can kill even the best BFCM campaign. Klaviyo’s analytics and predictive tools help you find the sweet spot.
Timing strategies to follow:
- Warm-up phase: Send teaser and early-access emails 7–10 days before BFCM.
- Black Friday morning: Launch your biggest sale before 9 AM (local time).
- Weekend follow-ups: Send reminders every 12–24 hours, balancing urgency without spamming.
- Cyber Monday evening: Close strong with a “final hours” push.
For SMS, timing is even more sensitive—avoid early mornings or late nights. Instead, schedule messages during midday breaks (11 AM–1 PM) or evening shopping windows (6–9 PM).
Balancing Discounts with Profitability
Discounts drive sales, but deep cuts can eat into margins if not managed carefully. Klaviyo helps by tracking campaign-attributed revenue so you know exactly what works.
Best practices for profitable BFCM discounts:
- Use tiered offers: “15% off orders $50+, 25% off orders $100+.”
- Create bundled packages that increase average order value.
- Offer value-add incentives like free shipping, free gifts, or loyalty points instead of only slashing prices.
- Segment audiences: Reward VIPs with the best deals, while new customers get enticing but slightly smaller offers.
This way, your BFCM promotions drive conversions without sacrificing profitability.
Best Practices for Klaviyo BFCM Success
Black Friday Cyber Monday is not just about sending discounts—it’s about creating a seamless customer experience that stands out in an ocean of promotions. Klaviyo gives brands the tools to do this, but execution is everything. Following best practices ensures your campaigns hit inboxes on time, resonate with the right audience, and generate sustainable revenue.
Here are proven strategies for BFCM success with Klaviyo.
Warm Up Your List Before November
One of the most overlooked steps in BFCM prep is list warming. If you suddenly blast offers to inactive subscribers, you risk low deliverability and spam folder issues.
Steps to warm up your list:
- Start 30–45 days before BFCM with consistent sending.
- Send value-based content like style guides, holiday prep tips, or early product launches.
- Re-engage inactive subscribers gradually instead of overwhelming them with sales pitches.
A warm list ensures your BFCM messages reach inboxes—not junk folders.
Segment VIPs vs. New Subscribers
Not all customers should receive the same offer. Klaviyo’s segmentation makes it easy to reward your VIP customers while nurturing new subscribers differently.
VIP segmentation benefits:
- Offer exclusive early access or higher discounts.
- Send personalized thank-you notes or loyalty rewards.
- Encourage them to join referral programs during BFCM.
New subscriber strategy:
- Use smaller discounts paired with value-building content.
- Highlight best-sellers or holiday bundles to encourage their first purchase.
This tailored approach maximizes conversions across every audience type.
Test Offers and CTAs Ahead of Peak Days
Don’t wait until Black Friday to find out if your offers and calls-to-action (CTAs) work. Pre-testing ensures you launch campaigns with proven messaging.
What to test before November:
- Subject lines: Urgency vs. exclusivity vs. personalization.
- Discounts: Flat % off vs. tiered pricing vs. free shipping.
- CTAs: “Shop Now” vs. “Claim Your Deal” vs. “Don’t Miss Out.”
- Creative: Bold graphics vs. minimalist layouts.
Klaviyo’s A/B testing feature provides real-time insights, so you know which strategies deliver the highest engagement.
Use Cross-Channel Campaigns (Email + SMS)
Shoppers are distracted during BFCM. The best way to cut through is by combining email and SMS campaigns.
Why cross-channel works:
- Email provides detailed offers, visuals, and product showcases.
- SMS delivers instant nudges with short, punchy reminders.
Together, they keep your brand visible across multiple touchpoints.
For example, you might:
- Send a teaser email 3 days before Black Friday.
- Follow up with an SMS alert the morning of the sale.
- Send a last-chance SMS + email combo on Cyber Monday evening.
This strategy drives urgency and ensures your offers are seen even if one channel gets ignored.
How One Brand Turned BFCM Chaos into 42% Revenue Growth with Klaviyo
Black Friday Cyber Monday often feels overwhelming for ecommerce brands. With inboxes overflowing and customers hunting for the best deals, many businesses struggle to stand out. But with the right strategy, chaos can turn into record-breaking growth.
This case study shows how one ecommerce brand leveraged Klaviyo to streamline campaigns, increase personalization, and boost revenue during the busiest shopping weekend of the year.
Case Study: From Missed Opportunities to BFCM Breakthrough
Situation: A mid-sized fashion retailer entered BFCM 2023 with strong products but weak email performance. Their campaigns relied on generic blasts with little segmentation, resulting in low open rates and high cart abandonment.
Problem: They faced three main challenges:
- Deliverability issues from emailing cold lists.
- Lack of automation, requiring manual scheduling.
- Shoppers ignoring their promotions in favor of competitors.
Steps
- List Warm-Up – The brand started engaging subscribers in October with lifestyle content and early teaser campaigns.
- Segmentation – They created distinct Klaviyo lists: VIP customers, new subscribers, cart abandoners, and lapsed shoppers.
- Automated Flows – They activated abandoned cart recovery, back-in-stock alerts, and post-purchase upsell flows.
- Cross-Channel Campaigns – They paired email with SMS reminders for high-value segments.
- A/B Testing – They tested subject lines and CTA buttons before Black Friday weekend.
Results
- Open rates jumped from 18% to 41%.
- Abandoned cart recovery generated an extra $67,000 in revenue.
- Overall BFCM sales grew by 42% compared to the previous year.
Most importantly, they converted first-time buyers into repeat customers, boosting long-term retention.
Data: What the Numbers Reveal in 2025
Recent ecommerce reports show the scale of BFCM continues to rise:
- In 2024, global BFCM spending hit $70.9 billion, up 7.8% year-over-year.
- Mobile sales accounted for 52% of BFCM transactions, making SMS a critical channel.
- Brands using personalized campaigns saw 3.2x higher conversion rates than those using generic blasts.
- Klaviyo reported that its users drove $4.6 billion in BFCM sales across email and SMS in 2024.
This data proves personalization, segmentation, and automation are no longer optional—they’re non-negotiable for growth.
Perspective: What People Think vs. What Actually Works
What people think:
- “BFCM is all about offering the biggest discounts.”
- “Email blasts to the entire list will get the most sales.”
- “You only need to focus on Black Friday itself.”
Reality:
- Deep discounts can erode margins if not paired with smart upsells and bundles.
- Segmentation and targeted messaging outperform generic blasts every time.
- The most successful brands treat BFCM as a season-long campaign, not just one day.
Klaviyo’s tools align with reality, allowing brands to avoid wasteful discounting and focus on profitable, long-term customer engagement.
FAQs About Klaviyo BFCM Campaigns
Before diving into execution, many ecommerce marketers have common questions about Klaviyo and BFCM campaigns. To make things easier, we’ve compiled straightforward answers to the most frequently asked questions.
If you’re just getting started, focus on the campaigns with the highest ROI and fastest setup:
- Abandoned Cart Recovery Flow – Recaptures lost sales automatically.
- Early Access VIP Campaign – Builds loyalty with top customers.
- Flash Sale Campaigns – Creates urgency and immediate conversions.
- Post-Purchase Upsell Flow – Increases customer lifetime value.
These four are easy to launch with Klaviyo’s pre-built templates and cover the customer journey from first click to repeat purchase.
Preparation should start at least 6–8 weeks before Black Friday. Here’s a timeline:
- September–October: Warm up your list and start re-engagement flows.
- Early November: Launch teaser emails, countdowns, and VIP early access campaigns.
- BFCM Week: Run full-scale campaigns across email + SMS.
- Post-Cyber Monday: Activate upsell and win-back flows to extend ROI.
The earlier you prepare, the better your deliverability and engagement rates will be.
Yes. Klaviyo is built for cross-channel automation, meaning you can run both email and SMS campaigns from a single dashboard.
- Email: Long-form promotions, product showcases, gift guides.
- SMS: Instant reminders, flash sale alerts, back-in-stock notices.
- Integration: Both channels work seamlessly together with shared segmentation and tracking.
This unified approach keeps your messaging consistent and drives higher engagement.
The best subject lines combine urgency, exclusivity, and personalization. Examples that consistently perform well include:
- “Paris, your Black Friday deal is waiting 🎁”
- “Ends Tonight: 40% Off Everything”
- “VIP Access Only: Shop Early Before It’s Gone”
- “One Day. One Deal. Don’t Miss Out.”
Klaviyo allows A/B testing, so you can experiment with different tones and see which resonates most with your audience.
Klaviyo has built-in ROI tracking that shows exactly how much revenue each campaign generates.
Metrics you can monitor include:
- Total revenue attributed to each email and SMS.
- Conversion rates across different segments.
- Customer lifetime value (CLV) gained during BFCM.
- Channel performance (email vs. SMS).
With these dashboards, you’ll know which campaigns to scale and which to adjust—no guesswork required.
Author’s Review of Klaviyo for BFCM Campaigns
After years of testing different marketing platforms during Black Friday Cyber Monday, I can confidently say that Klaviyo shines brightest during this critical shopping period. Its automation, segmentation, and reporting tools give ecommerce brands a clear edge when inboxes are saturated and competition is fierce.
Here’s my professional breakdown of Klaviyo’s performance for BFCM campaigns:
Ease of Setup: ★★★★★
Review: Klaviyo’s pre-built flows, templates, and drag-and-drop editor make setup incredibly fast. Even under BFCM time pressure, marketers can launch campaigns without technical headaches. For beginners, it’s intuitive; for advanced users, it offers deep customization.
Segmentation Power: ★★★★★
Review: This is where Klaviyo truly dominates. Audience targeting goes far beyond basic list splits. You can segment by behavior, purchase history, average spend, or engagement level. During BFCM, this ensures VIPs, new subscribers, and lapsed shoppers all get tailored offers that drive conversions.
Performance Impact: ★★★★★
Review: Campaigns consistently outperform generic BFCM blasts. Higher open rates, stronger click-throughs, and more recovered carts are the norm. For example, Klaviyo users often report 2–3x higher engagement compared to platforms with weaker personalization tools.
Cross-Channel Flexibility: ★★★★★
Review: Running both email and SMS inside Klaviyo creates a seamless campaign strategy. Customers receive reminders on the channel they engage with most, making urgency-driven BFCM offers nearly impossible to miss. The integration is smooth and requires no extra third-party tools.
ROI Tracking: ★★★★★
Review: Klaviyo’s reporting dashboard is a game-changer. Every campaign shows real-time revenue attribution, so you know exactly which emails and SMS messages drive sales. During BFCM, this clarity is critical for doubling down on winning strategies while cutting underperforming ones.
Conclusion
Klaviyo BFCM campaigns are the ultimate strategy for brands that want to dominate the holiday shopping season. By combining automation, personalization, and powerful segmentation, Klaviyo enables ecommerce businesses to cut through crowded inboxes and maximize sales without sacrificing profitability.
The three main takeaways:
- Automation drives scalability – Klaviyo’s flows ensure every customer touchpoint is optimized, even at peak volume.
- Segmentation and personalization boost engagement – Targeting VIPs, new subscribers, and lapsed shoppers differently delivers stronger results.
- ROI tracking ensures profitability – With real-time revenue insights, brands can double down on winning campaigns while protecting margins.
In short, the answer to whether Klaviyo is the best platform for BFCM campaigns is clear: yes. It equips brands with the tools to not only survive BFCM but thrive, turning seasonal shoppers into long-term loyal customers.
👉 If you found this guide useful, share it with your team or network to help more brands succeed this Black Friday Cyber Monday.