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Klaviyo Email + SMS: 19% Growth Playbook

Klaviyo Email + SMS drives 19% growth with integrated campaigns. Learn the playbook to boost revenue and retention. Start scaling today.

If your brand is using email and SMS separately, you’re missing one of the biggest growth opportunities in 2025. The secret isn’t choosing between channels but combining Klaviyo Email + SMS into a single strategy.

Klaviyo Email + SMS: 19% Growth Playbook

With consumers switching between inboxes and phones constantly, unified messaging builds stronger engagement, drives higher conversion, and improves retention. In fact, brands that integrate Klaviyo Email and SMS are seeing up to 19% growth compared to email-only strategies.

This playbook reveals how to set up, optimize, and scale Klaviyo Email + SMS campaigns — so you can maximize revenue and create customer journeys that convert.

“When email and SMS work together in Klaviyo, they don’t just add results — they multiply growth by creating seamless customer experiences.”

Why Klaviyo Email + SMS Works

In the rapidly evolving world of digital marketing, brands are constantly seeking ways to connect with their audience in a manner that feels personal, timely, and effective. Klaviyo Email + SMS marketing has emerged as a powerful solution, combining the precision of email with the immediacy of SMS. When used together, these channels create a synergy that drives engagement, conversions, and long-term customer loyalty.

The synergy of cross-channel messaging

Email and SMS complement each other in ways that single-channel marketing cannot achieve. Email allows for rich content, detailed storytelling, and in-depth product promotion, while SMS delivers concise, attention-grabbing messages that reach customers instantly. By integrating these channels, businesses can maintain consistent messaging across touchpoints, ensuring that customers receive the right message at the right time.

For example, an abandoned cart email can be followed by a short, friendly SMS reminder a few hours later. This cross-channel reinforcement increases the likelihood of conversion, as the customer is nudged without feeling overwhelmed. Brands leveraging this synergy often see higher click-through rates, lower unsubscribe rates, and increased overall engagement.

Data-driven personalization and segmentation

Klaviyo’s platform excels in leveraging customer data to create highly targeted campaigns. By analyzing purchase history, browsing behavior, engagement metrics, and demographic data, businesses can segment their audience into meaningful groups. This segmentation allows marketers to send personalized messages that resonate with individual preferences and behaviors.

For instance, a customer who frequently purchases skincare products might receive an SMS about a flash sale on serums, followed by an email with a personalized product recommendation and tutorial. This data-driven approach not only improves the relevance of communications but also fosters customer trust and brand loyalty.

Why customers respond better to multi-channel touchpoints

Modern consumers expect brands to meet them where they are, rather than relying on a single communication channel. Multi-channel touchpoints enhance the customer experience by offering multiple ways to interact with a brand. Research shows that consumers are more likely to engage with messages when they are reinforced across different platforms.

SMS provides immediacy and high open rates — often above 90% — while email offers depth and context. When combined, these channels create a holistic customer journey that guides buyers from discovery to purchase, and beyond. Customers perceive these interactions as thoughtful and responsive, which significantly increases engagement, retention, and overall lifetime value.

Key Advantages of Klaviyo Email + SMS Marketing:

  • High Engagement Rates: SMS open rates outperform email, while email offers richer content.
  • Unified Customer Experience: Cross-channel messaging ensures consistency.
  • Increased Conversions: Reinforcing messages across channels nudges users toward action.
  • Personalized Communication: Data-driven insights allow for precise targeting.
  • Loyalty and Retention: Engaged customers are more likely to return.

Tips for Maximizing Effectiveness:

  • Align email and SMS campaigns around key customer touchpoints.
  • Use SMS for urgent or time-sensitive messages; email for storytelling and promotions.
  • Segment audiences based on behavior and lifecycle stage for more precise targeting.
  • Test message timing and frequency to optimize engagement without causing fatigue.

By combining email and SMS under one platform, Klaviyo empowers brands to create an integrated, customer-centric communication strategy. The result is a marketing approach that not only drives immediate sales but also strengthens long-term relationships with customers.

Klaviyo Email + SMS Setup Essentials

Successfully leveraging Klaviyo Email + SMS requires more than simply sending messages. Proper setup is crucial to ensure compliance, accurate targeting, and a unified customer experience. This section covers the essentials for setting up both channels in a seamless and efficient manner.

Collecting compliant opt-ins for both channels

Before sending any messages, it’s essential to collect customer consent for both email and SMS communications. Compliance with privacy laws such as GDPR, CCPA, and TCPA is non-negotiable. Klaviyo makes this process straightforward by allowing businesses to create opt-in forms that clearly communicate the purpose of each channel.

  • Email opt-ins: Can be collected through website pop-ups, checkout forms, or gated content. Ensure the opt-in statement explicitly mentions marketing emails.
  • SMS opt-ins: Require an explicit action, such as entering a mobile number and agreeing to receive texts. Including a clear disclaimer about message frequency and opt-out instructions builds trust and avoids legal complications.

Tips for higher opt-in rates:

  • Offer incentives like discounts or exclusive content.
  • Keep forms short and user-friendly.
  • Use double opt-in when possible for additional verification.

Building a unified subscriber list

The true power of Klaviyo comes from consolidating customer information into a single, unified subscriber list. This ensures that email and SMS campaigns are coordinated and that every customer has one complete profile.

  • Merge data from multiple sources, such as e-commerce platforms, CRM systems, and in-store registrations.
  • Tag subscribers based on preferences, behaviors, and engagement history.
  • Segment lists for targeted messaging, such as VIP customers, first-time buyers, or dormant subscribers.

A unified list eliminates duplication, reduces errors, and allows marketers to create cross-channel campaigns that feel cohesive and personalized.

Syncing customer data for a single profile view

A comprehensive customer profile is essential for meaningful personalization. Klaviyo automatically syncs customer data from e-commerce platforms, website interactions, and past purchase history to provide a single view of each individual.

  • Track browsing activity, purchase frequency, and average order value.
  • Record interactions across both email and SMS channels.
  • Use this data to trigger automated flows, such as welcome series, abandoned cart reminders, and post-purchase campaigns.

Having a complete picture of each customer allows marketers to send timely, relevant messages that drive engagement and revenue. For example, an SMS alert about a restocked product can be triggered based on a customer’s previous browsing behavior, while an email can provide additional details and recommendations.

Key Advantages of Proper Setup:

  • Compliance Assurance: Avoid fines and build trust with transparent opt-in processes.
  • Enhanced Personalization: Unified profiles enable precise targeting across channels.
  • Streamlined Campaign Management: Manage email and SMS from a single dashboard efficiently.
  • Data-Driven Automation: Customer behaviors trigger the right messages automatically.
  • Improved ROI: Coordinated campaigns lead to higher engagement and sales.

Tips for Successful Setup:

  • Test opt-in forms regularly to ensure they are working across devices.
  • Segment early — don’t wait until your list grows to create targeted groups.
  • Regularly clean and update your subscriber database to maintain accuracy.
  • Integrate analytics tools to monitor subscriber behavior and campaign performance.

With these essentials in place, your Klaviyo Email + SMS setup becomes a strong foundation for automated campaigns, advanced personalization, and sustained growth. Properly collected opt-ins, unified lists, and synced customer profiles are the building blocks for successful cross-channel marketing.

The 19% Growth Playbook

Driving measurable growth with Klaviyo Email + SMS requires more than basic campaigns—it requires a strategic, automated approach that nurtures every stage of the customer journey. The 19% Growth Playbook outlines proven flows and tactics that can help brands achieve consistent revenue uplift, often seeing increases of around 19% in engagement and sales when executed correctly.

Automated welcome flows (email + SMS)

First impressions matter. A well-crafted welcome flow sets the tone for the customer relationship and encourages early engagement. Klaviyo enables multi-step, cross-channel automation that delivers emails and SMS messages strategically:

  • Email: Send a warm, branded welcome email highlighting your unique value proposition and popular products. Include a special offer or discount to incentivize the first purchase.
  • SMS: Follow up with a concise text that reinforces the email message and provides an easy way to claim the offer.

Tips for maximizing welcome flows:

  • Personalize using the customer’s name and purchase intent.
  • Space messages appropriately to avoid overwhelming new subscribers.
  • Track engagement and refine based on open, click, and redemption rates.

Abandoned cart recovery sequences

Abandoned carts are one of the most common revenue leaks for e-commerce brands. By using both email and SMS, businesses can recover lost sales more effectively:

  • Step 1: Send an initial email reminder within a few hours.
  • Step 2: Send an SMS nudge later the same day or the next morning.
  • Step 3: Offer an incentive (like free shipping or a limited-time discount) if the cart remains abandoned.

Data from Klaviyo clients shows that combining email and SMS in recovery sequences can increase cart recovery rates by up to 30%, compared to single-channel efforts.

Post-purchase and upsell campaigns

The relationship with a customer doesn’t end at checkout. Post-purchase sequences can increase lifetime value and encourage repeat purchases:

  • Email: Share order confirmations, product usage tips, or related recommendations.
  • SMS: Send timely updates, such as shipment tracking or limited-time upsell offers.

By coordinating timing and content, brands can turn one-time buyers into loyal repeat customers.

Winback and re-engagement flows

For dormant customers, reactivation is key. Klaviyo allows brands to target lapsed users with personalized campaigns:

  • Offer special promotions for customers who haven’t purchased in 60–90 days.
  • Use SMS for urgent reminders or limited-time offers.
  • Segment based on previous purchase history to make messages relevant and enticing.

Exclusive SMS-only promotions to boost loyalty

SMS has a unique advantage for driving loyalty: its exclusivity and immediacy. Offering SMS-only deals or early access to sales encourages subscribers to stay engaged and feel rewarded.

  • Highlight exclusivity: “VIPs get this offer first via text!”
  • Keep messages concise and action-oriented.
  • Track redemption rates to optimize future campaigns.

Key Advantages of the 19% Growth Playbook:

  • Consistent Revenue Lift: Automated flows capture opportunities that would otherwise be missed.
  • Higher Engagement: Multi-channel touchpoints reinforce messaging and reduce drop-off.
  • Customer Loyalty: Post-purchase and SMS-exclusive campaigns strengthen long-term relationships.
  • Data-Driven Optimization: Every flow can be tested, measured, and refined for maximum ROI.

Tips for Implementation:

  • Prioritize flows based on potential impact (abandoned carts, welcome, post-purchase).
  • Personalize content dynamically using customer data.
  • Monitor timing, frequency, and channel preference to prevent fatigue.
  • Continuously test subject lines, CTAs, and SMS copy for better performance.

By following this playbook, brands not only increase revenue but also create a seamless, personalized customer journey that builds loyalty and engagement across both email and SMS channels.

Klaviyo Email + SMS: 19% Growth Playbook - Advanced Personalization Tactics

Advanced Personalization Tactics

In 2025, personalization is no longer optional—it’s expected. Consumers respond best to messages that feel tailored to their needs, behaviors, and preferences. Klaviyo’s advanced tools enable brands to deliver highly relevant email and SMS campaigns by leveraging predictive analytics, dynamic content, and coordinated messaging strategies.

Using predictive analytics to time messages

Predictive analytics allows marketers to anticipate customer behavior and send messages at the most impactful moments. Klaviyo analyzes historical purchase patterns, browsing activity, and engagement trends to determine:

  • Optimal send times: Messages reach subscribers when they are most likely to open or engage.
  • Purchase likelihood: Identify customers who are likely to buy certain products and target them with relevant offers.
  • Churn risk: Detect disengaged customers and trigger re-engagement campaigns before they lapse.

Example: A predictive model might identify that a customer usually purchases skincare products on Fridays. Sending a tailored SMS promotion on Thursday evening increases the chance of timely engagement and conversion.

Dynamic content tailored to behavior

Dynamic content allows each subscriber to receive unique, personalized messaging based on their interactions with your brand:

  • Email: Automatically display product recommendations based on past purchases or browsing behavior.
  • SMS: Customize messages with product names, discounts, or delivery updates specific to the recipient.
  • Lifecycle targeting: Tailor content for first-time buyers, repeat purchasers, VIPs, or dormant users.

By dynamically adapting content, brands can deliver a highly relevant experience that feels personal, increasing both engagement and loyalty.

Coordinating frequency to avoid fatigue

Even personalized messages can overwhelm customers if sent too frequently. Klaviyo’s platform allows marketers to coordinate email and SMS cadences to avoid fatigue:

  • Limit SMS frequency to 2–4 messages per month per customer, unless behavior triggers urgent messaging.
  • Stagger email campaigns to complement SMS messages without overwhelming the inbox.
  • Monitor engagement metrics to adjust messaging patterns in real-time.

Tips for effective frequency management:

  • Segment audiences by engagement level to tailor messaging cadence.
  • Use suppression lists for users who have recently converted or interacted with your campaigns.
  • Conduct A/B tests to determine the optimal balance between engagement and subscriber comfort.

Key Advantages of Advanced Personalization:

  • Higher Engagement: Relevant messages lead to increased opens, clicks, and conversions.
  • Revenue Growth: Personalized offers drive repeat purchases and larger basket sizes.
  • Customer Retention: Thoughtful communication strengthens brand loyalty.
  • Optimized Experience: Coordinated messaging ensures the customer journey is seamless and non-intrusive.

Tips for Maximizing Personalization Impact:

  • Integrate first-party data from multiple sources to create richer customer profiles.
  • Continuously refine predictive models using updated purchase and engagement data.
  • Combine personalization with automation for real-time, behavior-driven campaigns.
  • Monitor results and tweak content dynamically for ongoing optimization.

By leveraging predictive analytics, dynamic content, and careful frequency coordination, brands can transform Klaviyo Email + SMS campaigns from generic marketing blasts into highly relevant, revenue-driving experiences.

Best Practices for 2025

As digital marketing evolves in 2025, brands must stay ahead of compliance requirements, optimize messaging cadence, and measure performance to ensure Klaviyo Email + SMS campaigns deliver maximum results. Following best practices not only protects your brand but also improves engagement, ROI, and long-term customer relationships.

Compliance with SMS and privacy laws

Legal compliance is non-negotiable in multi-channel marketing. SMS is highly regulated under laws such as TCPA (U.S.) and GDPR (EU), while email campaigns must adhere to anti-spam regulations like CAN-SPAM and CASL. Key practices include:

  • Clear opt-ins: Always obtain explicit consent before sending messages.
  • Easy opt-outs: Include a simple unsubscribe mechanism in both email and SMS.
  • Data privacy: Protect customer information and avoid sharing lists with third parties without permission.
  • Frequency transparency: Communicate how often subscribers can expect messages.

Brands that prioritize compliance not only avoid fines but also build trust, which enhances subscriber retention and engagement.

Testing cross-channel messaging cadence

To avoid subscriber fatigue and maximize engagement, testing the timing and frequency of your email and SMS campaigns is essential:

  • A/B testing: Experiment with different send times, subject lines, and message lengths.
  • Cadence testing: Evaluate the impact of message frequency on engagement and conversions.
  • Cross-channel sequencing: Determine the ideal order for email and SMS messages to reinforce key offers without overwhelming subscribers.

Insights from testing help refine campaigns to maintain a balance between visibility and customer comfort.

Measuring impact with Klaviyo analytics

Tracking campaign performance is crucial for continuous improvement. Klaviyo provides comprehensive analytics for both email and SMS, enabling data-driven decisions:

  • Open and click rates: Gauge engagement levels for each channel.
  • Conversion tracking: Monitor purchases and revenue attributed to email and SMS campaigns.
  • Flow performance: Analyze automated sequences like abandoned cart, welcome, and post-purchase flows.
  • Customer lifetime value: Assess how multi-channel campaigns impact long-term revenue growth.

Regularly reviewing analytics ensures your campaigns remain effective and allows for adjustments based on real-world performance.

Tips for Best Practices in 2025:

  • Stay updated on evolving privacy and messaging regulations.
  • Use segmented testing to personalize the cadence for different customer groups.
  • Monitor subscriber behavior to prevent over-messaging and attrition.
  • Leverage Klaviyo dashboards to identify high-performing flows and optimize underperforming campaigns.

By adhering to these best practices, brands can ensure their Klaviyo Email + SMS strategy remains compliant, effective, and customer-centric in 2025. Proper testing, monitoring, and adaptation help maintain engagement, drive conversions, and protect the brand’s reputation.

Klaviyo Email + SMS: 19% Growth Playbook - Future of Email + SMS in 2025

Future of Email + SMS in 2025

The landscape of digital marketing is evolving rapidly, and 2025 promises even more sophisticated tools and strategies for Klaviyo Email + SMS campaigns. Brands that embrace innovation, AI-driven optimization, and cross-channel integration will stay ahead of the competition while delivering superior customer experiences.

AI-driven message optimization

Artificial intelligence is transforming how brands approach email and SMS marketing. AI algorithms analyze customer behavior, engagement patterns, and historical data to optimize messaging in real time:

  • Predictive send times: AI determines the exact moment each customer is most likely to engage.
  • Content personalization: Automatically generate message copy, subject lines, and product recommendations tailored to individual preferences.
  • Behavior-driven triggers: AI detects micro-behaviors—like browsing but not purchasing—and triggers timely, relevant messages.

By leveraging AI, marketers can increase engagement rates, reduce unsubscribes, and ensure messages resonate with each recipient.

Personalization beyond offers (loyalty, content, experiences)

In 2025, successful personalization goes beyond discounts and promotions. Customers expect meaningful, value-driven communication:

  • Loyalty rewards: Notify customers of points earned, VIP benefits, or exclusive events via email and SMS.
  • Content marketing: Send personalized guides, tips, or tutorials based on past purchases or interests.
  • Experiential messaging: Promote events, webinars, or community initiatives that align with customer preferences.

This type of personalization fosters stronger brand connections, enhances lifetime value, and positions your brand as thoughtful and customer-centric.

Integration with other growth channels

Klaviyo Email + SMS works best when integrated with a broader marketing ecosystem:

  • Social media: Coordinate campaigns to reinforce promotions and engage audiences across platforms.
  • E-commerce platforms: Sync product catalogs, customer behavior, and purchase history for seamless automation.
  • CRM and loyalty systems: Centralize customer data for holistic insights and advanced segmentation.

Integration ensures that messaging is consistent across all touchpoints, creating a smooth customer journey from discovery to purchase and beyond.

Key Advantages for the Future:

  • Hyper-personalization: AI and dynamic content create unique experiences for every customer.
  • Omnichannel synergy: Integrated campaigns reinforce messages across multiple touchpoints.
  • Enhanced efficiency: Automation and predictive tools save time while maximizing ROI.
  • Stronger loyalty: Meaningful, timely interactions strengthen long-term relationships.

Tips for Future-Proof Campaigns:

  • Invest in AI-powered analytics and content optimization tools.
  • Focus on holistic personalization, including loyalty and content-driven engagement.
  • Ensure systems integration for unified customer data and cross-channel consistency.
  • Continuously monitor trends and adapt campaigns to emerging consumer expectations.

By embracing AI, meaningful personalization, and multi-channel integration, brands can ensure their Klaviyo Email + SMS strategy remains cutting-edge in 2025. Forward-thinking marketers will see higher engagement, improved conversions, and stronger customer loyalty as a result.

Klaviyo Email + SMS: 19% Growth Playbook - Boosted Engagement + Real-World Growth Insights with Klaviyo Email + SMS

Boosted Engagement + Real-World Growth Insights with Klaviyo Email + SMS

Understanding theory is important, but seeing it in action brings strategy to life. The combination of email and SMS marketing in Klaviyo has repeatedly delivered measurable results, transforming customer engagement, retention, and revenue growth. This section provides a case study, supporting data, and perspectives on why multi-channel campaigns outperform single-channel approaches.

Case Study: E-Commerce Brand Revamp

Situation: A mid-sized fashion e-commerce brand struggled with abandoned carts, low repeat purchase rates, and inconsistent customer engagement. Their marketing was primarily email-based, with no SMS integration.

Problem: Customers were not consistently converting despite engaging with the website, and the brand lacked a unified view of subscriber behavior.

Steps Taken:

  • Implemented Klaviyo Email + SMS, integrating both channels into a single dashboard.
  • Built automated flows: welcome series, abandoned cart reminders, post-purchase sequences, and winback campaigns.
  • Segmented the audience based on purchase behavior and engagement levels.
  • Launched SMS-exclusive promotions to incentivize repeat purchases.

Results

  • Abandoned cart recovery increased by 28% using combined email and SMS reminders.
  • Repeat purchase rate rose by 15% within three months.
  • Overall revenue attributed to Klaviyo Email + SMS campaigns grew by 19%.

Data

Metric Before Klaviyo After Implementation Improvement
Abandoned Cart Recovery Rate 12% 40% +28%
Repeat Purchase Rate 22% 37% +15%
SMS Open Rate N/A 92%
Revenue Growth from Campaigns 0% +19% +19%

Source:

Internal brand Klaviyo dashboard, Q1–Q2 2025

Perspective

Many marketers believe that email alone is sufficient for engagement and growth. In reality, relying solely on email often leaves revenue on the table. Integrating SMS creates a complementary channel that reaches customers instantly, boosting response rates without spamming inboxes. Customers respond positively to timely, relevant communication, especially when offers and messages are coordinated across channels.

The reality is that cross-channel strategies are not just additive—they are multiplicative. Email builds context, while SMS creates immediacy, and together they guide customers through the buying journey more effectively than either channel alone.

FAQs

Klaviyo Email + SMS is a powerful tool, but marketers often have questions about its implementation, effectiveness, and ROI. The following FAQs provide clear answers to the most common queries, helping businesses understand how to leverage this strategy effectively.

Klaviyo Email + SMS increases growth by combining the reach of email with the immediacy of SMS. Cross-channel campaigns reinforce messages, recover abandoned carts, encourage repeat purchases, and re-engage dormant customers. Automated flows and personalized targeting ensure each interaction is timely and relevant, leading to higher conversion rates and revenue.

The most effective flows include:

  • Welcome series: Introduces new subscribers with personalized offers.
  • Abandoned cart recovery: Recovers lost sales using coordinated email and SMS reminders.
  • Post-purchase sequences: Encourages repeat purchases, upsells, and reviews.
  • Winback campaigns: Re-engages dormant customers with targeted promotions.
  • Exclusive SMS offers: Drives loyalty and engagement with time-sensitive promotions.

To collect SMS opt-ins:

  • Add an opt-in checkbox on your website, checkout page, or pop-up.
  • Clearly communicate the purpose of SMS messages, frequency, and opt-out options.
  • Use a double opt-in when possible for additional confirmation.
  • Offer incentives, such as discounts or exclusive content, to encourage sign-ups.

Yes. SMS remains one of the most effective marketing channels, with open rates often exceeding 90%. It delivers timely, concise messages directly to customers’ mobile devices. When combined with email, SMS enhances engagement, improves conversion rates, and strengthens customer relationships.

ROI can be measured through Klaviyo’s analytics dashboard:

  • Track revenue generated from email and SMS campaigns.
  • Monitor open rates, click-through rates, and conversion rates.
  • Analyze automated flow performance, such as abandoned cart recovery and welcome sequences.
  • Compare campaign costs with incremental revenue to calculate ROI accurately.

By addressing these FAQs, marketers can confidently implement Klaviyo Email + SMS campaigns and optimize them for maximum impact.

Review Section

After working with multiple brands that adopted Klaviyo Email + SMS, it’s clear how this combined strategy transforms customer engagement. The integration of email and SMS doesn’t simply add another channel—it amplifies results, making campaigns more effective and ROI-driven. Here’s a detailed review based on hands-on experience:

Ease of Integration: ★★★★★

Review: Setting up email and SMS under a single Klaviyo dashboard is seamless. Marketers can manage campaigns efficiently without switching platforms, simplifying workflow and reducing errors. Integration with e-commerce platforms, CRM systems, and other marketing tools ensures a unified customer view.

Automation Power: ★★★★★

Review: Automated flows, such as abandoned cart recovery, welcome series, and post-purchase campaigns, perform significantly better when supported by both email and SMS. Automated sequences free up time for marketers while consistently nurturing leads and customers through the funnel.

Personalization: ★★★★★

Review: Klaviyo’s unified customer profiles allow precise targeting. Messages can be tailored based on past behavior, browsing activity, and lifecycle stage, ensuring that every interaction feels timely and relevant. Dynamic content and predictive analytics enhance the personalization further.

ROI Impact: ★★★★★

Review: Brands consistently report measurable revenue growth, with an average increase of around 19% when email and SMS flows are optimized. Coordinated multi-channel campaigns maximize conversions and reduce missed opportunities, providing a clear return on investment.

Customer Experience: ★★★★★

Review: Coordinated messaging across email and SMS creates a smoother, more engaging journey for customers. By reaching users at multiple touchpoints without overwhelming them, brands foster loyalty, satisfaction, and repeat business.

Summary:

Klaviyo Email + SMS excels in integration, automation, personalization, ROI, and customer experience. For marketers looking to grow revenue while improving engagement, it’s a comprehensive solution that consistently delivers measurable results.

Conclusion

Klaviyo Email + SMS is a game-changer for businesses looking to drive growth, enhance personalization, and improve customer engagement. By combining the rich storytelling capabilities of email with the immediacy of SMS, brands can deliver timely, relevant, and coordinated messages that resonate with their audience.

Key takeaways:

  • Growth: Automated flows like abandoned cart recovery, welcome series, and post-purchase campaigns drive measurable revenue increases, often around 19%.
  • Personalization: Unified customer profiles, predictive analytics, and dynamic content ensure that every interaction feels tailored and meaningful.
  • Customer Experience: Coordinated, cross-channel messaging strengthens loyalty, reduces missed touchpoints, and creates a seamless customer journey.

For marketers in 2025, leveraging Klaviyo Email + SMS is not just about adding a new channel—it’s about creating a unified, data-driven strategy that maximizes engagement, conversions, and long-term value.

Recommendation: Implement Klaviyo Email + SMS today, start with high-impact flows, continuously optimize campaigns, and track ROI to experience tangible growth. Share this post with your team or colleagues to inspire smarter, more effective cross-channel marketing.

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