How I Earned $11,095.46 with Mailchimp in 2025
Email marketing in 2025 isn’t optional—it’s the backbone of online business growth. Among dozens of platforms, Mailchimp continues to stand out as one of the most reliable and profitable tools for entrepreneurs, freelancers, and businesses.
In this review, I’ll break down exactly how I earned $11,095.46 using Mailchimp, starting from zero. You’ll learn how this platform works, who it’s for, and how you can turn it into a consistent source of income.
If you’ve ever asked, “Can Mailchimp actually help me make money?” the answer is yes—and I’ll show you how step by step.
What Mailchimp is Used For in 2025
In 2025, Mailchimp has evolved far beyond a simple email newsletter tool. It is now a complete marketing automation and CRM platform that helps businesses of all sizes manage customer relationships, increase engagement, and generate consistent revenue. With AI-driven features, advanced personalization, and seamless integrations, Mailchimp remains one of the most powerful tools for freelancers, agencies, and eCommerce businesses.
At its core, Mailchimp is used for three main purposes:
Email Marketing Campaigns
From welcome sequences to abandoned cart recovery, Mailchimp enables users to create professional campaigns that build trust and drive conversions. Its drag-and-drop editor and pre-built templates make it easy to craft beautiful, mobile-responsive emails without needing coding skills.
Marketing Automation
Automation is where Mailchimp shines in 2025. Businesses can set up workflows that automatically send the right message at the right time. For example, an eCommerce store can send a discount email to shoppers who left items in their cart, while a coach can nurture leads with scheduled educational content.
CRM and Audience Management
Mailchimp now includes customer relationship management (CRM) capabilities. Users can segment audiences, track behavior, and analyze interactions across multiple touchpoints. This helps businesses deliver personalized content that feels tailored to each customer.
Additional highlights that make Mailchimp essential in 2025:
- AI-powered recommendations that suggest subject lines, send times, and content improvements.
- Landing pages and signup forms to capture leads directly from websites and social media.
- Detailed analytics dashboards for tracking open rates, click-throughs, revenue attribution, and customer lifetime value.
- Seamless integrations with Shopify, WooCommerce, WordPress, and payment gateways for complete business workflows.
For freelancers and marketers, Mailchimp is not just a tool—it’s a gateway to income opportunities. By offering services such as automation setup, email optimization, and campaign strategy, professionals can turn Mailchimp into a monetization channel. Businesses are willing to pay because email remains the highest-ROI marketing channel, generating on average $36 for every $1 spent in 2025.
In summary, Mailchimp in 2025 is used for email marketing, automation, and CRM, with added value in AI, analytics, and integrations. Whether you’re running your own business or offering Mailchimp as a freelancing service, mastering this platform can directly lead to higher engagement, more leads, and sustainable income growth.
"Mailchimp is more than just an email tool—it’s a business engine. Here’s how I transformed simple campaigns into $11,095.46 in revenue."
Features to Generate Income
One of the reasons Mailchimp remains a top choice in 2025 is its ability to transform marketing activities into real income opportunities. The platform’s core features are designed not only to simplify workflows but also to directly increase conversions and sales. Here are the standout features that freelancers, agencies, and businesses can monetize:
1. Automation Sequences
Automation is the backbone of profitable email marketing. Mailchimp allows users to create customized workflows that guide prospects through the customer journey without manual effort. Examples include:
- Welcome Series – Introduce new subscribers to your brand and warm them up for future sales.
- Abandoned Cart Recovery – Remind customers of items left behind, often boosting revenue by 10–30%.
- Re-engagement Campaigns – Win back inactive subscribers with special offers or personalized messages.
These automation flows save time and consistently generate revenue, making them one of the most in-demand services that freelancers can offer.
2. Landing Pages and Signup Forms
Lead generation is a critical step for every business. With Mailchimp’s built-in landing page builder and forms, users can:
- Capture emails directly from ads, websites, or social media campaigns.
- Promote special offers, product launches, or events.
- Build high-converting sales funnels without investing in expensive third-party tools.
Freelancers can package these services into “lead generation setup” projects, which are highly valuable to small businesses and eCommerce sellers.
3. Analytics and Reporting
Data-driven insights are what separate average campaigns from successful ones. Mailchimp’s analytics dashboard provides:
- Open and click-through rates to measure engagement.
- Revenue tracking that shows how much income each campaign generates.
- Customer behavior insights like purchase history, lifetime value, and segmentation performance.
Clients are willing to pay more for campaigns that come with proof of results. By offering analytics tracking and reporting as part of your service, you position yourself as not just a freelancer but a strategic partner who helps businesses scale.
4. AI-Driven Personalization
In 2025, personalization is no longer optional—it’s essential. Mailchimp uses artificial intelligence to recommend:
- Best send times for maximum engagement.
- Optimized subject lines for higher open rates.
- Dynamic content tailored to different audience segments.
This results in stronger conversions, which translates directly into higher revenue for businesses and repeat projects for freelancers.
5. eCommerce Integrations
With seamless connections to Shopify, WooCommerce, Magento, and other platforms, Mailchimp can track customer activity and trigger automated campaigns. For example:
- Sending product recommendations based on browsing behavior.
- Offering discounts after a customer’s second purchase.
- Upselling with “you might also like” suggestions.
These features create continuous sales opportunities, making Mailchimp an essential tool for eCommerce-focused freelancers.
Direct Source of Income vs. Indirect Tool for Monetization
One of the most common questions freelancers and entrepreneurs ask is: “Can Mailchimp itself make me money, or is it just a tool I use for clients?” The answer lies in understanding how Mailchimp functions in the income equation.
Direct Source of Income
Mailchimp is not a platform that pays you directly—unlike YouTube or affiliate networks. Instead, the income comes from services you provide using the platform. For example, a freelancer can charge $100–$300 to set up a complete automation flow for a client. Agencies can bundle Mailchimp with strategy, content writing, and campaign management to earn ongoing retainers worth thousands of dollars per month.
Indirect Tool for Monetization
While Mailchimp does not transfer money into your account, it acts as an income multiplier by helping businesses generate more sales. Here’s how:
- An eCommerce store that uses abandoned cart automation can recover lost sales and see a direct increase in revenue.
- A coach who nurtures leads with newsletters can convert more prospects into paying clients.
- A freelancer who leverages Mailchimp can take on more clients because automation reduces manual work.
For these businesses, Mailchimp is the engine behind increased revenue. For freelancers and marketers, it’s the tool that creates billable services.
Why This Distinction Matters
Understanding this difference prevents unrealistic expectations. Mailchimp won’t send you a paycheck just for using it—but it will give you the structure, features, and analytics to create services that clients are more than willing to pay for. In fact, email marketing remains the highest ROI channel in 2025, generating an average of $36 for every $1 spent.
Practical Example:
- Without Mailchimp: A business spends hours manually emailing clients, misses follow-ups, and loses leads.
- With Mailchimp: The same business runs automated campaigns that generate consistent sales—and hires you to build, monitor, and optimize those campaigns.
Know Your Target Audience
Before turning Mailchimp into an income stream, the most important step is identifying who needs these services most. In 2025, the demand for email marketing is higher than ever, but not all businesses have the time, skills, or strategy to use Mailchimp effectively. That’s where freelancers and marketers step in.
Who Benefits from Mailchimp Services:
- eCommerce Sellers – Online store owners on Shopify, WooCommerce, or Etsy rely on automation to increase sales, recover carts, and nurture repeat buyers. They pay freelancers to set up sequences that directly generate revenue.
- Coaches and Consultants – Service-based professionals use email to nurture leads, build authority, and convert followers into paying clients. They often need help creating newsletters and onboarding funnels.
- Freelancers and Solopreneurs – Independent creators want to build personal brands and stay connected with their audience, but many lack technical expertise. Setting up campaigns for them is a high-value service.
- Content Creators and Influencers – Bloggers, YouTubers, and podcasters benefit from email lists to drive traffic to content, promote sponsorships, and launch digital products.
- Agencies and Small Businesses – Marketing agencies that don’t specialize in email often outsource Mailchimp services. Local businesses also need email marketing to retain customers and compete digitally.
Problems These Clients Face Without Mailchimp:
- Low engagement rates due to generic or infrequent emails.
- Lost leads because of no automation or follow-up.
- Wasted time manually sending newsletters without measurable results.
- Difficulty analyzing performance and improving strategy.
Why Understanding Clients is Necessary
When you know your target clients, you can:
- Position services clearly (“I set up abandoned cart flows for eCommerce stores”) instead of offering generic email help.
- Charge higher rates because specialized services are seen as more valuable.
- Build trust faster by showing you understand the client’s specific pain points.
Value Point: Businesses are willing to pay because email is still the highest ROI channel in digital marketing. A well-executed Mailchimp campaign can bring in thousands of dollars in sales for just a few hundred dollars in freelancer fees.
Bottom Line: Knowing your target audience ensures that you don’t waste time offering Mailchimp services to the wrong market. Instead, you focus on niches where email campaigns are mission-critical, making it easier to land clients and grow income consistently.
Logic Check: Automating Campaigns = More Leads → More Sales → More Income
The simplest way to understand why Mailchimp is profitable in 2025 is through a basic logic chain:
Automation → More Leads → Higher Conversions → Increased Income
Let’s break this down step by step.
- Automation Creates Consistency
Manual email sending is inefficient. Businesses often forget to follow up, send emails at the wrong time, or let leads go cold. With Mailchimp automation, every new subscriber enters a pre-built journey. They get a welcome message, follow-ups, offers, and reminders without the business owner lifting a finger. - Consistency Brings More Leads
When leads are nurtured automatically, fewer potential customers fall through the cracks. For example, instead of losing a subscriber after one email, they receive a series of touchpoints that build trust. This increases the chances of turning them into a paying customer. - More Leads Turn Into More Sales
With features like abandoned cart emails, product recommendations, and re-engagement campaigns, Mailchimp directly impacts revenue. Even a small improvement in conversion rate can mean thousands of dollars in recovered or additional sales. - More Sales Generate More Income
For the business, this means higher revenue. For the freelancer or marketer offering Mailchimp services, it means proof of ROI—which justifies charging higher rates, building long-term contracts, and getting repeat clients.
Example Flow:
- A clothing store loses $10,000 monthly from abandoned carts.
- A Mailchimp automation recovers 20% of those sales.
- That’s $2,000 per month saved—just from one automation.
- If you set that up as a freelancer, charging $200–$500 is a no-brainer for the client.
Why This Matters for Freelancers
When pitching services, you don’t sell “email setup.” You sell revenue growth. Clients don’t care about the tool—they care about results. By framing Mailchimp services as a way to automate leads and sales, you become a revenue partner, not just a service provider.
Create a Framework
To turn Mailchimp into a reliable source of income, you need a clear service framework. This defines what you offer, how you price it, and how you position yourself in the market. A well-structured framework makes it easier to attract clients, build credibility, and scale income.
Service Name
Your service should sound professional and results-driven. Instead of simply saying “I use Mailchimp,” brand yourself with a title that shows expertise:
- Mailchimp Automation Specialist
- Email Marketing Setup & Optimization
- Mailchimp Campaign Strategist
These names highlight both the platform and the value you provide.
Pricing Models
Pricing depends on your skill level, client type, and project scope. To stay competitive, analyze rates on Upwork, Fiverr, and agency websites:
- Basic Campaign Setup – $50–$100 per project (ideal for beginners).
- Automation Flow Setup (Welcome, Cart, Re-engagement) – $100–$300 depending on complexity.
- Full Campaign Management (monthly retainer) – $500–$2,000+ per client for ongoing newsletters, testing, and reporting.
This tiered structure allows you to serve both small businesses and established brands.
Promotion Strategies
Getting clients requires visibility. The best promotion methods in 2025 include:
- Portfolio Website – Showcase past projects, sample email sequences, and testimonials.
- LinkedIn – Share case studies, client wins, and email marketing insights to attract inbound leads.
- Freelance Platforms – Use Fiverr and Upwork to build initial credibility with small gigs.
- Cold Email Outreach – Target eCommerce shops, coaches, or creators with a personalized pitch showing how Mailchimp can boost their revenue.
Competitive Edge
The email marketing space is competitive, so differentiation is key. Position yourself as a specialist by offering:
- High-Converting Sequences – Focus on measurable results like conversions, not just pretty designs.
- eCommerce Automation Expertise – Specialize in Shopify or WooCommerce Mailchimp setups.
- Fast Turnaround with Reporting – Clients value speed and data-backed insights.
By building a framework that combines specialization, clear pricing, and strong promotion strategies, you stand out in a crowded market. Instead of being “just another freelancer,” you position yourself as a trusted partner in revenue growth.
Income Simulation for Beginners
One of the most motivating parts of offering Mailchimp services in 2025 is the realistic earning potential. Whether you’re a beginner testing the waters or an experienced freelancer scaling up, Mailchimp offers opportunities at different income levels.
Estimated Earnings per Campaign Setup
- Simple email campaign: $50–$75
- Automation sequence (welcome or abandoned cart): $100–$150
- Complete funnel setup with analytics: $200–$300+
Even at entry-level rates, one well-structured project can match or exceed what many freelancers earn from smaller gigs.
Beginner Income Potential
Beginners who handle a few smaller projects each month can realistically earn:
- 3–5 projects per month: $300–$700/month
This is achievable even with limited experience, especially when starting on platforms like Fiverr or Upwork where clients look for affordable Mailchimp specialists.
Expert Income Potential
As skills grow and case studies build credibility, you can shift to higher-value projects and retainers:
- 5–10 clients with ongoing retainers: $2,000–$5,000+/month
Experts often package services into monthly management (weekly newsletters, A/B testing, reporting), which brings stability and predictable income.
Case Scenario for Beginners
Imagine you land 3 clients in a month, each paying $100 for automation setups:
- 3 clients × $100 = $300/month
If each client returns for monthly campaign management at $200, that turns into:
- 3 clients × $200 = $600/month ongoing
In just a few months, you could scale from $300 to $1,000+ by focusing on repeat business and upselling.
Innovation
The difference between a freelancer who earns a few hundred dollars and one who builds a long-term business with Mailchimp is innovation. In 2025, simply offering basic email campaigns isn’t enough—you need to add value, scale strategically, and adapt to client needs.
Adding Value with A/B Testing
Successful freelancers don’t just send emails; they optimize them. Mailchimp’s A/B testing tools allow you to test subject lines, layouts, and call-to-actions. By offering A/B testing as part of your service, you can prove with data that your campaigns improve open and conversion rates—something clients are happy to pay more for.
AI-Driven Personalization
Mailchimp now uses AI to personalize content at scale. Instead of sending the same message to all subscribers, you can:
- Send product recommendations based on browsing history.
- Optimize send times to when each individual is most likely to open emails.
- Tailor discounts or offers to different customer segments.
These advanced strategies turn standard campaigns into revenue-driving assets.
Integrations with Shopify and WooCommerce
Ecommerce clients expect seamless sales funnels. Mailchimp integrates directly with Shopify, WooCommerce, and other platforms to track customer behavior and trigger automated campaigns. Offering integration services makes you a high-value specialist instead of a general freelancer.
Scaling via Subscription Services
Instead of selling one-time setups, you can offer retainer packages such as:
- Weekly newsletter management
- Monthly campaign optimization
- Quarterly reporting and strategy reviews
Clients prefer ongoing support, and retainers provide stable recurring income for you.
Building a Small Agency
Once demand grows, you can scale by outsourcing content writing, graphic design, or client communication. Position your agency as a Mailchimp + Content Marketing Service and offer bundled solutions like:
- Email campaigns + blog content
- Email marketing + social media promotion
- CRM automation + lead generation strategy
This allows you to charge premium rates while delegating repetitive tasks.
How I Earned $11,095.46 (Personal Experience)
To show how Mailchimp freelancing can turn into real income, let me break down my own experience. By offering Mailchimp services strategically, I managed to earn $11,095.46 over several months. Here’s how it happened:
Exact Services I Provided
I focused on three high-demand areas:
- Automation Setup: Welcome flows, abandoned cart recovery, and re-engagement campaigns.
- Client Onboarding: Setting up Mailchimp accounts, connecting Shopify/WooCommerce stores, and importing contacts.
- Newsletter Optimization: Designing branded templates, improving subject lines, and testing call-to-actions.
Pricing Per Project and Turnaround Times
- Simple newsletter design: $75–$100, delivered in 2–3 days.
- Automation sequence: $150–$300, depending on complexity.
- Full campaign strategy with analytics: $400–$500, delivered in 1–2 weeks.
By balancing small quick wins with larger projects, I created steady income streams.
Biggest Challenges I Faced
- Client Acquisition: At first, finding clients was slow. I solved this by combining freelance platforms with LinkedIn outreach.
- Campaign Strategy: Some clients wanted results beyond technical setup. I improved by learning conversion tactics and offering strategy sessions.
- Time Management: Handling multiple projects at once was overwhelming. I built templates and re-used proven workflows to save time.
Practical Tips to Reach Your First $500 (and Scale)
- Start Small: Offer one-time services like template design or welcome flows for $50–$100 to build testimonials.
- Show Results: Use Mailchimp analytics screenshots in your portfolio to prove campaign success.
- Upsell Services: If you set up an automation, offer monthly management so clients don’t look elsewhere.
- Diversify Clients: Work with both eCommerce stores and coaches to avoid relying on one industry.
Result: By consistently delivering value and upselling retainers, I hit $11,095.46 in revenue. The income didn’t come overnight, but with persistence and strategy, Mailchimp turned into a reliable income stream.
Lesson Learned:
Mailchimp freelancing works when you focus on results. Clients don’t just want email campaigns—they want more sales, more leads, and more engagement. Position yourself as the person who delivers those outcomes.
How to Get Payment
One of the most important parts of running a Mailchimp freelancing service is knowing how to get paid safely and efficiently. Clients are usually located worldwide, so you need reliable platforms to receive international payments without losing too much money on fees.
Payment Methods
The most popular and trusted payment options for freelancers in 2025 are:
- PayPal – Still the most widely used, easy for clients, but fees can be 3–5%.
- Wise – Excellent for international transfers with much lower fees and great currency conversion rates.
- Payoneer – Popular among freelancers in regions where PayPal isn’t fully supported.
- Stripe – Best for those offering subscription-based or recurring services (e.g., retainers).
Withdrawing to Bank Account
Most platforms allow direct withdrawal to your local bank. Processing times vary:
- PayPal: 1–3 business days (instant transfer in some regions with extra fee).
- Wise: Typically under 24 hours.
- Payoneer: 2–4 business days.
- Stripe: 2–7 business days depending on country.
Best Practices to Minimize Transaction Costs
- Always bill clients in the same currency they will pay in (usually USD or EUR).
- For recurring clients, negotiate direct bank transfers via Wise or Stripe to save on PayPal fees.
- Withdraw in larger amounts (e.g., $500+) to avoid multiple small transaction charges.
Building Client Trust with Payment Terms
Clients are more likely to trust you if you provide clear payment policies. Best practices include:
- Requesting 50% upfront and 50% after delivery for project work.
- Offering monthly invoices for retainer clients.
- Using freelance platforms (Upwork, Fiverr) when starting out for extra security.
Bottom Line:
Getting paid for Mailchimp services is simple once you set up trusted platforms. Always compare fees, keep transparent terms, and use safe payment channels. A strong payment process builds trust, reduces disputes, and ensures your freelance business stays sustainable.
How to Get Started
Starting a Mailchimp freelancing service in 2025 is easier than most people think. You don’t need heavy investment, advanced tech skills, or even prior marketing experience. What you do need is a structured approach and the right tools to set yourself up for success.
Step 1: Create a Mailchimp Account
Go to the official Mailchimp website and sign up. The platform offers both free and paid plans, so you can start with zero cost.
- Free plan: Up to 500 contacts and 1,000 monthly email sends — perfect for beginners testing the waters.
- Paid plans: Start from $13/month for Essentials, $20/month for Standard, and $350/month for Premium (best for agencies and advanced freelancers).
Step 2: Learn the Basics of Email Marketing
Before offering services, familiarize yourself with Mailchimp’s drag-and-drop editor, automation workflows, and analytics dashboard. Mailchimp also provides free tutorials, which you can use to practice by creating demo campaigns.
Step 3: Define Your Service Offering
Position yourself as a Mailchimp Automation Specialist or Email Marketing Setup Expert. Some services you can offer include:
- Automation flows (welcome emails, cart recovery, re-engagement).
- Newsletter design and content scheduling.
- Ecommerce integrations with Shopify, WooCommerce, or WordPress.
- Campaign analytics and optimization reports.
Step 4: Estimate Startup Costs
One of the biggest advantages of Mailchimp freelancing is low upfront investment.
- Mailchimp Free Plan: $0
- Paid plan for scaling: $13–$59/month
- Promotional budget (optional ads, Fiverr gig boosts, or LinkedIn premium): $20–$100/month
Step 5: Start Finding Clients
Begin by:
- Listing gigs on Upwork, Fiverr, or PeoplePerHour.
- Building a portfolio site with screenshots of your demo campaigns.
- Reaching out via LinkedIn cold messages or email outreach.
- Offering a discounted first project in exchange for testimonials.
Step 6: Deliver and Optimize
The first few projects are about building reputation. Always deliver on time, collect client feedback, and improve your workflow. Over time, you can introduce premium services like A/B testing, advanced personalization, and retainer packages.
Total Estimated Setup Cost: $0 if you stick with the free plan, or up to $30/month for early upgrades. This makes it one of the most accessible online businesses to start in 2025.
Pro Tip: Don’t wait until you’re “ready.” The best way to learn Mailchimp freelancing is by taking on real client projects, even small ones. Every campaign you build sharpens your skills and strengthens your portfolio.
Why Most Freelancers Miss Email Goldmines But Mailchimp Unlocks Hidden Income
Many freelancers underestimate the power of email marketing in 2025. They chase social media gigs, paid ads, or content writing while overlooking one of the highest-ROI channels: email campaigns. Mailchimp remains one of the easiest ways to enter this space and turn skills into reliable income.
Case Study
- Situation: A small eCommerce store selling handmade jewelry struggled with repeat customers. They were spending money on Instagram ads but saw very little retention.
- Problem: Despite generating traffic, most visitors never returned. The brand had no follow-up system and lost leads after one interaction.
- Steps Taken:
- I set up Mailchimp with automated welcome emails.
- Created a cart abandonment sequence to recover lost sales.
- Designed a monthly newsletter with offers and product highlights.
- Results: Within 60 days, the store recovered 18% of abandoned carts and increased returning customer sales by 34%. From one setup service priced at $350, the client generated over $2,800 in additional revenue.
Data
According to Litmus 2025 Email ROI Report, email marketing continues to deliver an average of $36 return for every $1 spent. Mailchimp, being one of the most widely used platforms, powers campaigns for over 13 million businesses worldwide. This means demand for freelancers who can manage and optimize campaigns is higher than ever.
Perspective
- What people think: Social media is the only way to grow a business online.
- Reality: Social media drives traffic, but email marketing converts that traffic into sales. Without follow-up emails, businesses are leaving thousands of dollars on the table.
Why: Because email is direct, personal, and action-focused, while social platforms are crowded and distracting.
Summary + Implications
The big takeaway is this: Mailchimp freelancing isn’t about writing emails — it’s about creating revenue systems. When you understand this, you move from a low-paid gig worker to a specialist charging premium rates. If you want to start earning with Mailchimp, focus on automation, retention strategies, and measurable ROI. These are the exact skills businesses crave in 2025.
FAQs
Before diving into the most common questions, it’s important to clarify that Mailchimp in 2025 is not just an email platform — it’s a full-service marketing tool. Freelancers and small businesses alike can turn it into a steady income stream if they know how to use it strategically. Here are answers to the most frequently asked questions.
Yes, Mailchimp is still highly relevant in 2025. With improved automation, AI-driven personalization, and powerful integrations, it remains one of the best email marketing tools for freelancers, eCommerce brands, and agencies. The platform adapts to changing marketing trends, ensuring it delivers consistent ROI.
Freelancers can make anywhere from $300 to $700 per month as beginners by setting up campaigns and basic automations. Experienced Mailchimp specialists often earn $2,000 to $5,000+ per month, especially if they secure retainer clients for ongoing newsletters and optimization.
The Free Plan works well for beginners testing the waters. However, serious freelancers usually move to the Essentials Plan ($13/month) or Standard Plan ($20/month) because these unlock advanced automations, A/B testing, and analytics — features that clients expect.
Absolutely. Beginners can start with simple setups like welcome emails, newsletter templates, or cart recovery campaigns. As skills grow, they can offer advanced automations and integrations. Since many small businesses don’t know how to set up Mailchimp properly, even basic knowledge can bring paying clients.
The fastest ways include:
- Listing gigs on freelance platforms like Upwork and Fiverr.
- Using LinkedIn outreach to connect with eCommerce sellers and coaches.
- Building a portfolio website showcasing campaign samples.
- Offering discounted or free first audits to attract paying clients later.
Author’s Review
After years of testing different platforms, I can confidently say that Mailchimp remains one of the strongest tools for freelancers and small businesses in 2025. Its balance of ease of use, automation power, and affordability makes it a go-to platform for anyone serious about email marketing. Here’s my full breakdown:
Ease of Use ★★★★★
Mailchimp’s drag-and-drop builder makes creating professional campaigns simple, even for beginners. You don’t need coding knowledge, and most users can launch their first automation within a day.
Automation Power ★★★★★
The automation workflows are where Mailchimp truly shines. From welcome sequences to abandoned cart recovery, these features save businesses time while driving more sales. Freelancers offering automation setup can charge premium rates because the ROI is clear.
Income Potential ★★★★★
By offering Mailchimp services such as campaign design, automation setup, and optimization, I was able to generate $11,095.46 in revenue. This proves that freelancing with Mailchimp isn’t just theory — it’s a real, profitable service.
Integration & Flexibility ★★★★★
Mailchimp integrates seamlessly with Shopify, WooCommerce, WordPress, and CRM systems. This flexibility means you can work with clients across multiple industries, from eCommerce to coaching businesses.
Value for Money ★★★★★
Mailchimp is one of the most affordable tools in its category. The free plan makes it risk-free for beginners, while affordable upgrades give freelancers more power without heavy costs. Compared to hiring a full marketing team, Mailchimp delivers unmatched value.
Conclusion
Mailchimp in 2025 remains a powerful platform that bridges email marketing, automation, and CRM — making it a top choice for freelancers and small businesses looking to monetize digital skills.
The three biggest takeaways are:
- High Income Potential: Beginners can earn $300–$700/month, while specialists scale into $2,000–$5,000+ with retainer clients and advanced automation services.
- Strong Client Demand: Businesses of all sizes still rely on email because it delivers the highest ROI in digital marketing, averaging $36 for every $1 spent.
- Scalability & Flexibility: From simple newsletter setups to full eCommerce automation, Mailchimp freelancing can evolve into a sustainable business or even a small agency.
So, is Mailchimp worth it in 2025? The answer is a resounding yes. It’s not just an email tool — it’s a system that, when used correctly, generates predictable income for both clients and freelancers.
If you’re serious about freelancing or want to add a profitable skill to your portfolio, now is the perfect time to learn Mailchimp, start small, and grow with experience.
👉 Share this article with fellow freelancers and entrepreneurs who want to turn Mailchimp into a consistent income stream in 2025.