MailerLite integrations give your email marketing a serious upgrade. Whether you’re running an online store, managing leads, or automating campaigns, the right integrations can save time and boost results.
Instead of juggling multiple platforms, you can connect MailerLite with eCommerce, CRM, analytics, and productivity tools. This way, your data flows seamlessly, making campaigns more effective and easier to manage.
In this guide, we’ll cover the top 12 MailerLite integrations in 2025 that help businesses streamline workflows, drive sales, and enhance customer engagement.
Why Use MailerLite Integrations?
When it comes to email marketing, a great tool is only as powerful as the ecosystem it connects with. MailerLite integrations allow you to go beyond sending newsletters — they help you connect the dots between your marketing campaigns, eCommerce store, CRM, analytics platform, and automation workflows.
Integrating MailerLite with other business tools means you can centralize your marketing efforts, automate repetitive tasks, and personalize your customer communication like never before. Whether you're an eCommerce owner wanting to recover abandoned carts or a SaaS startup looking to nurture leads automatically, MailerLite integrations unlock a more streamlined way to work.
Core Advantages of Using MailerLite Integrations
- Better Data Sync
Integrations ensure your data flows seamlessly between platforms. For example, when a customer makes a purchase on Shopify, their data is instantly updated in MailerLite — no manual export or import required. - Automated Workflows
By connecting with Zapier or Make, you can set up triggers that save you hours every week. Imagine automatically adding every new lead from Facebook Ads into MailerLite segments for an instant welcome email campaign. - Personalized Campaigns
Personalization is one of the strongest drivers of conversions in 2025. Integrations help you segment users based on their behavior, purchase history, or engagement, allowing you to send tailored campaigns that resonate with each audience segment. - Enhanced Customer Experience
When your eCommerce, CRM, and analytics platforms talk to each other, your customers receive more relevant messages at the right time, increasing trust and satisfaction. - Scalability
As your business grows, integrations make it easy to plug in additional tools without disrupting your workflow. MailerLite supports over 150+ native and third-party integrations, ensuring you can build a stack that grows with you.
Who Benefits Most From MailerLite Integrations?
- eCommerce Businesses – Syncing product, order, and customer data lets you run highly targeted campaigns.
- Service Providers & Agencies – Automate client onboarding and nurture sequences, reducing manual work.
- Content Creators – Connect with webinar platforms or membership sites to engage your community better.
- Small Businesses – Take advantage of free or affordable integrations to compete with bigger players.
Integrations turn MailerLite into more than just an email platform — they transform it into a marketing automation powerhouse that keeps your campaigns running smoothly, even while you sleep.
Benefits of Connecting MailerLite with Other Tools
Connecting MailerLite with other tools is more than just a time-saver — it’s a growth strategy. When your marketing stack communicates seamlessly, you eliminate data silos, improve accuracy, and create an ecosystem that supports every stage of the customer journey.
Centralized Marketing Operations
Instead of juggling multiple platforms and manually copying data, MailerLite integrations give you one central hub for email campaigns, automations, and analytics. For example, when you integrate with a CRM like HubSpot or Salesforce, new leads flow directly into your MailerLite audience. This ensures that every new subscriber immediately receives your welcome sequence without manual intervention.
Real-Time Data and Insights
When MailerLite connects with your eCommerce or analytics platform, you gain access to real-time performance metrics. You can track purchase behavior, abandoned carts, and campaign ROI with greater accuracy. This data allows you to make smarter decisions on when to send campaigns, what offers perform best, and which audience segments convert at the highest rates.
Improved Customer Segmentation
Integrations enrich your MailerLite subscriber data with purchase history, lead scores, and engagement signals. This means you can create hyper-targeted campaigns like:
- VIP offers for your most loyal customers
- Re-engagement emails for inactive subscribers
- Dynamic product recommendations based on browsing history
Such segmentation is proven to boost open rates and conversion rates — and in 2025, personalization is a major differentiator for brands.
Automated Revenue Generation
By connecting with tools like Shopify, WooCommerce, or Zapier, you can trigger revenue-driving automations such as:
- Abandoned cart reminders with discount codes
- Post-purchase upsells and review requests
- Subscription renewal reminders for SaaS or memberships
This “set it and forget it” approach means your campaigns keep working in the background to generate revenue even when you’re not actively running promotions.
Better Team Collaboration
For businesses with multiple departments or agencies, integrations improve collaboration by keeping marketing, sales, and support teams on the same page. Everyone works with the same data, reducing duplication of work and ensuring consistency in communication.
Competitive Edge in 2025
Businesses that embrace integrations can respond faster to market changes, launch campaigns quicker, and deliver a superior customer experience compared to competitors who still rely on manual processes. In a year where speed and personalization are key to growth, this advantage cannot be overstated.
"Integrations turn MailerLite from a simple email tool into a full marketing powerhouse—connecting your favorite apps in one smart workflow."
How Integrations Improve Automation and Personalization
One of the biggest reasons businesses choose MailerLite is its ability to automate complex workflows without requiring advanced technical skills. But the real magic happens when you connect MailerLite with the rest of your marketing stack. Integrations supercharge your automation power and allow for deep personalization — two of the most important factors driving marketing ROI in 2025.
Smarter Automation With Connected Tools
Integrations allow MailerLite to “listen” to events happening across your business ecosystem and trigger automated actions. For example:
- When a new customer buys on Shopify, MailerLite can automatically send a tailored thank-you email and cross-sell a complementary product.
- When a lead is marked as “hot” in HubSpot, MailerLite can enroll them in a targeted campaign designed to convert them quickly.
- When a webinar attendee joins via Zoom, they can instantly receive follow-up resources or an exclusive offer.
This eliminates repetitive tasks, speeds up communication, and ensures no lead or customer falls through the cracks.
Deep Personalization at Scale
Consumers expect more than just a “Hi [First Name]” in 2025 — they want experiences that reflect their behavior, preferences, and stage in the buyer journey. Integrations allow you to:
- Segment by behavior: Send different campaigns to buyers, browsers, and subscribers who clicked but didn’t convert.
- Personalize offers: Show dynamic product recommendations or exclusive discounts based on past purchases.
- Adjust timing: Trigger emails based on real-time actions (like abandoning a cart or downloading a lead magnet) rather than static schedules.
This level of personalization not only boosts engagement rates but also increases customer loyalty. Studies show that businesses leveraging behavioral data see up to 30% higher conversions compared to those using generic campaigns.
Cross-Platform Consistency
With integrations, MailerLite becomes the brain of your marketing strategy, ensuring messaging stays consistent across all touchpoints — email, SMS, CRM notes, and ads. This consistency strengthens your brand identity and builds trust with your audience.
Efficiency and Cost Savings
Automating manual processes means you and your team spend less time on repetitive tasks like uploading CSV files or manually segmenting audiences. This saves hours every month and allows your marketing team to focus on strategy, creativity, and growth.
Example of an Integrated Workflow
Imagine this workflow in action:
- A visitor adds a product to their WooCommerce cart but doesn’t check out.
- WooCommerce triggers a webhook to MailerLite.
- MailerLite sends an abandoned cart email with a 10% discount after 2 hours.
- If the customer still doesn’t buy, MailerLite triggers a retargeting audience update in Facebook Ads through Zapier.
- The customer sees a reminder ad and finally converts.
- MailerLite sends a thank-you email with a request for a review.
This end-to-end automation creates a seamless customer journey that feels natural — and drives revenue without extra effort.
Real-World Use Cases
Understanding the benefits of MailerLite integrations is one thing — seeing them in action is what really shows their power. Businesses across industries use MailerLite to automate processes, improve engagement, and increase sales. Here are some real-world examples of how integrations are applied successfully.
eCommerce Business Boosting Sales with Shopify
Situation:
A small fashion boutique uses Shopify for their online store.
Problem:
They were losing potential revenue due to abandoned carts and lack of post-purchase follow-up.
Steps Taken:
- Integrated Shopify with MailerLite to sync product and customer data.
- Set up abandoned cart automation with personalized product images and discount codes.
- Created a post-purchase sequence encouraging reviews and cross-selling accessories.
Results:
- 27% recovery rate on abandoned carts.
- 18% increase in repeat purchases within 60 days.
- Higher customer satisfaction due to timely and relevant communication.
SaaS Company Improving Lead Nurturing with HubSpot
Situation:
A growing SaaS company uses HubSpot as their CRM.
Problem:
Leads were entering HubSpot but weren’t receiving consistent follow-up unless manually added to email campaigns.
Steps Taken:
- Connected HubSpot to MailerLite to sync new leads automatically.
- Built a 5-step educational email series that nurtures leads over 14 days.
- Added behavior-based triggers to push “hot leads” directly to the sales team.
Results:
- 40% faster lead-to-demo conversion.
- More predictable sales pipeline.
- Marketing and sales teams aligned with a single view of lead activity.
Webinar Host Growing Audience with Zoom
Situation:
A business coach runs weekly live training webinars via Zoom.
Problem:
Registrants weren’t being segmented properly, making follow-up chaotic.
Steps Taken:
- Integrated Zoom with MailerLite to capture registrations and attendance data.
- Segmented attendees vs. no-shows for targeted follow-up campaigns.
- Created automated reminders and post-event feedback requests.
Results:
- Attendance rate improved by 22%.
- 33% more upsells from webinar attendees compared to non-attendees.
- Streamlined event workflow, saving 4+ hours per week in admin tasks.
Nonprofit Increasing Donor Engagement with Google Analytics
Situation:
A nonprofit organization uses MailerLite for donor communications.
Problem:
They lacked insights into which campaigns were driving donations.
Steps Taken:
- Connected MailerLite with Google Analytics 4 to track conversions.
- Analyzed which email content and CTAs performed best.
- Optimized donation campaign timing based on peak engagement hours.
Results:
- 19% increase in total donations during key campaigns.
- Clearer understanding of donor behavior, leading to better targeting.
Top 12 MailerLite Integrations for 2025
MailerLite supports a robust ecosystem of integrations, and in 2025, some tools stand out as essential for businesses looking to scale their marketing. Here are the top 12 MailerLite integrations you should consider this year — organized by category for clarity.
eCommerce Integrations
Shopify
Shopify remains the go-to eCommerce platform for entrepreneurs worldwide. By connecting Shopify to MailerLite, you can:
- Sync customer and order data automatically
- Send abandoned cart recovery emails with dynamic product content
- Trigger post-purchase follow-ups and upsell campaigns
Why It’s Great in 2025:
Shopify continues to lead in AI-driven product recommendations, and integrating with MailerLite allows you to deliver hyper-personalized email offers.
WooCommerce
WooCommerce powers millions of WordPress stores. MailerLite’s native WooCommerce integration helps you:
- Capture customer data at checkout
- Build segments based on purchase history
- Send automated review requests and reorder reminders
Key Advantage:
Ideal for WordPress users who want full control over branding and seamless automation inside MailerLite.
BigCommerce
For businesses running on BigCommerce, MailerLite integration enables:
- Real-time sync of products and customers
- Transactional email automation
- Targeted campaigns based on purchase value or frequency
Why It Matters:
Perfect for medium to large stores looking for enterprise-grade scalability with MailerLite’s simplicity.
CRM & Lead Management
HubSpot
HubSpot and MailerLite make a powerful duo. This integration allows you to:
- Automatically add HubSpot contacts to MailerLite segments
- Trigger nurturing campaigns based on lifecycle stages
- Sync engagement data back into HubSpot for a full 360° view
Benefit:
Keeps your sales and marketing teams perfectly aligned.
Pipedrive
For sales-focused teams, connecting Pipedrive with MailerLite helps you:
- Send lead-specific drip campaigns
- Notify sales reps when leads hit engagement milestones
- Keep deals moving through the pipeline with automated reminders
Why It’s Popular:
Lightweight CRM users love the simplicity and direct link to MailerLite campaigns.
Salesforce
Salesforce is a powerhouse for enterprise businesses, and its MailerLite integration offers:
- Advanced segmentation from detailed CRM data
- Large-scale lead nurturing with automation
- Real-time performance insights pushed to Salesforce dashboards
Pro Tip:
This is best suited for larger teams that need deep data synchronization.
Productivity & Automation
Zapier
Zapier is a must-have for creating “if this, then that” workflows. With Zapier and MailerLite, you can:
- Connect to 5,000+ other apps
- Automate list building from forms, spreadsheets, or other tools
- Trigger cross-platform workflows like Slack notifications when a VIP subscribes
Why It’s Essential:
Endless flexibility — if MailerLite doesn’t have a native integration, Zapier bridges the gap.
Make (formerly Integromat)
Make is another powerful automation tool similar to Zapier but more visual and customizable. With Make, you can:
- Build multi-step workflows with complex logic
- Filter and transform data before it hits MailerLite
- Automate marketing campaigns across multiple platforms simultaneously
Use Case:
Perfect for power users who need advanced workflows with conditional paths.
Analytics & Tracking
Google Analytics 4 (GA4)
Connecting GA4 to MailerLite ensures you can:
- Track conversions from email campaigns
- Measure revenue attribution for eCommerce
- Optimize campaigns based on real engagement data
Why You Need It:
GA4 is now the industry standard for analytics, and integrating it with MailerLite is essential for data-driven decision-making.
Facebook Pixel
By syncing MailerLite campaigns with Facebook Pixel data, you can:
- Build retargeting audiences from email subscribers
- Track conversions from email-to-ad campaigns
- Improve ad performance with better audience insights
Pro Tip:
Combining Pixel data with MailerLite segments creates a full-funnel marketing machine.
Webinar & Online Events
Zoom
Zoom’s integration lets you:
- Capture registrant data directly into MailerLite
- Send automated reminders, follow-ups, and feedback forms
- Segment attendees vs. no-shows for better targeting
Value in 2025:
Hybrid and virtual events are still going strong, and Zoom-MailerLite automation ensures no manual work is needed.
Eventbrite
If you run ticketed events, MailerLite + Eventbrite allows you to:
- Sync event attendees into MailerLite
- Send pre-event information and post-event thank-yous
- Build audiences based on event participation
Advantage:
Keeps your event communication consistent and professional, improving attendee experience.
Summary Table – Top Integrations at a Glance
| Category | Tool | Key Benefit | Best For |
|---|---|---|---|
| eCommerce | Shopify | Abandoned cart + product sync automation | DTC brands, online stores |
| eCommerce | WooCommerce | Native WordPress store integration | WordPress-based businesses |
| eCommerce | BigCommerce | Enterprise-grade scalability | Larger eCommerce operations |
| CRM | HubSpot | Lead nurturing + lifecycle automation | Marketing and sales teams |
| CRM | Pipedrive | Simple sales pipeline automation | Small to medium sales teams |
| CRM | Salesforce | Deep enterprise CRM sync | Large organizations |
| Productivity | Zapier | Connect MailerLite to 5,000+ apps | Businesses of all sizes |
| Productivity | Make | Complex workflows with conditional logic | Advanced automation users |
| Analytics | GA4 | Conversion and ROI tracking | Data-driven marketers |
| Analytics | Facebook Pixel | Retargeting and lookalike audience creation | Ad-heavy businesses |
| Webinars/Events | Zoom | Automated reminders and follow-up | Coaches, trainers, educators |
| Webinars/Events | Eventbrite | Attendee data sync + segmentation | Event organizers, nonprofits |
How to Set Up MailerLite Integrations
Setting up MailerLite integrations is surprisingly straightforward. The platform is designed with beginners and experienced marketers in mind, so you can connect most tools in just a few clicks — no coding required. Below is a step-by-step guide to get started, plus solutions for common issues and tips to get the most out of your integrations.
Quick Setup Steps
- Step 1: Log in to MailerLite
- Step 2: Choose Your Integration
- Step 3: Authenticate Your Account
- Step 4: Configure Data Sync Settings
- Step 5: Test the Connection
- Step 6: Activate Your Automations
Common Issues and Troubleshooting
Problem:
Data not syncing.
Solution:
Check if your API key is valid or refresh your OAuth connection. Also verify that your selected lists and groups are correct.
Problem:
Duplicate contacts appearing.
Solution:
Enable MailerLite’s automatic deduplication feature and clean up your list before syncing.
Problem:
Delays in automation triggers.
Solution:
Some third-party tools have sync intervals (e.g., every 15 minutes). If immediate action is needed, use Zapier or Make to trigger events in real-time.
Problem:
Integration not available in native list.
Solution:
Use Zapier or Make as a bridge — they support thousands of apps and allow you to connect even niche tools to MailerLite.
Tips to Maximize Results
- Map Your Workflow First
- Start Small, Then Scale
- Leverage Tags & Segments
- Track ROI with Analytics
- Test and Optimize Regularly
Best Practices for Choosing the Right Integration
With so many tools available, it’s easy to feel overwhelmed when building your MailerLite integration stack. The key is to focus on what actually drives growth for your business rather than adding tools just because they’re popular. Here’s how to choose the right integrations with confidence.
Match Integrations to Business Goals
Start with your business objectives, not the tools. Ask yourself:
- Do I want to increase sales (eCommerce integrations)?
- Do I need to improve lead nurturing (CRM integrations)?
- Am I looking for better reporting (analytics integrations)?
- Is my priority to save time (productivity and automation integrations)?
Once you’re clear on your goals, select the integrations that directly support those outcomes. For example, if abandoned carts are your biggest revenue leak, Shopify or WooCommerce integration should be your top priority.
Ensure Smooth Workflow Compatibility
Every tool in your tech stack should work together without creating data silos. Before connecting anything to MailerLite, check:
- Native Support: Does MailerLite offer a direct integration, or will you need Zapier/Make as a bridge?
- Data Sync Options: Can you sync custom fields, tags, or historical data?
- Real-Time Updates: Is the data pushed instantly or at intervals (critical for time-sensitive campaigns)?
Choosing tools that integrate natively (or have reliable connectors) ensures smoother automation and fewer technical issues down the road.
Focus on ROI and Scalability
An integration should pay for itself in time saved or revenue generated. Consider:
- Cost vs. Value: Will this integration help you recover lost sales, generate more leads, or reduce manual labor?
- Scalability: Will it still serve your needs when your business doubles in size?
- Ease of Use: Complicated setups can slow your team down — choose integrations that are simple to manage.
In 2025, businesses are leaning toward lean tech stacks — fewer tools, better automation, and clear ROI tracking. Avoid “tool overload” by regularly auditing your integrations and removing anything that no longer adds measurable value.
The Hidden Growth Multiplier: Why Connected Marketing Stacks Outperform Isolated Tools
Case Study: From Manual Chaos to Automated Growth
Situation: A mid-sized home décor brand used MailerLite for newsletters, Shopify for their store, and Google Analytics for reporting — but none of these platforms were talking to each other.
Problem:
- Manual CSV uploads every week led to delayed campaigns.
- Abandoned carts went unrecovered.
- The marketing team had no clear insight into which emails drove revenue.
Steps Taken
- Connected Shopify and MailerLite for real-time product and customer sync.
- Integrated Google Analytics 4 to measure conversions and ROI.
- Added Zapier workflows to update MailerLite segments automatically based on customer behavior.
Results
- 33% increase in recovered carts within the first 90 days.
- 22% higher email open rates thanks to better segmentation.
- Team saved 10+ hours per week previously spent on manual imports.
Data: The ROI of Integrated Marketing in 2025
According to a 2025 Martech Trends Report, businesses using at least three connected marketing tools see:
- 45% faster campaign deployment
- 29% higher customer lifetime value (CLV)
- 34% reduction in manual marketing tasks
This data reinforces a simple truth — integrations are not just a convenience; they are a competitive advantage.
Perspective: The “DIY Marketing” Myth vs. Reality
Many business owners believe they can save money by managing their email list manually or using disconnected tools.
- Perception: Manual processes are cheaper and give full control.
- Reality: The hidden cost is lost revenue, human error, and wasted time.
The truth is that automation and integrations are investments, not expenses. They free up resources and create consistent, scalable growth.
FAQs About MailerLite Integrations
If you’re new to MailerLite or just starting to explore integrations, you likely have a few questions. Here are the most common ones — with straightforward answers to help you make informed decisions.
The top eCommerce integrations for MailerLite are Shopify, WooCommerce, and BigCommerce. These allow you to sync product data, track customer purchases, and set up automations like abandoned cart emails, product recommendations, and post-purchase follow-ups.
Yes. If you operate multiple stores on different platforms, you can integrate both Shopify and WooCommerce with the same MailerLite account. Customer data from each store can be segmented separately so you can run campaigns specific to each audience.
Connecting with Zapier is simple:
- Create a Zapier account (free plan available).
- Choose MailerLite as the app and select a trigger (e.g., “New Subscriber”).
- Choose an action app (e.g., Google Sheets, Slack, Facebook Ads).
- Authenticate your accounts and test the Zap.
- Turn it on — your workflow is now automated!
Yes. MailerLite offers direct integrations with popular CRMs like HubSpot, Pipedrive, and Salesforce. These allow you to sync leads, trigger nurturing campaigns, and keep your sales team updated on lead engagement automatically.
Many integrations are included for free with MailerLite, especially native connections like Shopify, WooCommerce, and Zoom. Others, like Zapier or Make, may require a separate subscription if you exceed their free plan limits. Always check the pricing of third-party apps to plan your budget.
Author’s Review of MailerLite Integrations
Before wrapping up, here’s my professional take on MailerLite integrations based on hands-on testing and user feedback. If you’re wondering whether these integrations are worth your time, here’s the breakdown:
Ease of Use: ★★★★★
MailerLite makes integration setup incredibly simple. The dashboard is clean, the instructions are clear, and most native integrations connect in just a few clicks. Even for more complex workflows using Zapier or Make, the step-by-step guidance makes the process beginner-friendly.
Compatibility: ★★★★★
The platform plays nicely with almost every major tool you could need — from Shopify and WooCommerce to HubSpot, Salesforce, and webinar tools like Zoom. Whether you’re running a small store or a large enterprise, MailerLite adapts to your stack seamlessly.
Automation Power: ★★★★★
When paired with automation platforms like Zapier or Make, MailerLite becomes a full marketing automation hub. You can create multi-step workflows that respond to real-time customer behavior — all without coding.
Value for Money: ★★★★★
Most native integrations are included in your MailerLite plan at no additional cost. Third-party tools like Zapier may charge for advanced features, but even then, the time and revenue saved easily justify the expense.
Overall Performance: ★★★★★
MailerLite integrations transform the platform from a simple email marketing tool into a connected, data-driven marketing engine. It’s powerful enough to compete with higher-priced competitors but remains approachable and cost-effective for growing businesses.
Conclusion
MailerLite integrations are the secret weapon for businesses that want to streamline marketing, automate repetitive tasks, and deliver hyper-personalized campaigns.
By connecting MailerLite with your eCommerce platform, CRM, and automation tools, you can:
- Sync and segment your customer data automatically
- Trigger campaigns that run 24/7 without manual effort
- Track results and scale what works with confidence
If you’ve been relying on manual imports or disconnected systems, now is the time to upgrade. Start by integrating your most critical tools — Shopify or WooCommerce for sales, HubSpot or Salesforce for leads, GA4 for analytics — and build from there.