MailerLite Pricing 2025: A Guide to Plans and Value
If you’re considering MailerLite in 2025, pricing will likely be one of your biggest deciding factors. With email marketing continuing to be a top driver of online sales, choosing the right plan can directly impact your ROI and growth potential.
MailerLite has earned its reputation as a user-friendly, cost-effective email marketing platform. But with updated pricing, expanded features, and new plan structures, many businesses are asking: Which MailerLite plan is the best choice in 2025?
In this guide, we’ll break down MailerLite pricing 2025, compare free and paid tiers, highlight hidden value, and help you decide which plan matches your business goals.
MailerLite Pricing Overview 2025
MailerLite remains a powerful, easy-to-use, and cost-effective email marketing tool in 2025. Its pricing model has evolved thoughtfully, offering clarity and flexibility while expanding capabilities for businesses at all stages.
At the heart of its pricing structure sits the Free plan—now supporting up to 500 subscribers with 12,000 emails per month, a reduction from its previous 1,000-subscriber limit The EmailOctopus Blog, MailerLite. Paid tiers consist of Growing Business, Advanced, and Enterprise, each tailored with increasing functionality and support level, perfect for startups, growing brands, and large-scale operations EmailTooltester.com, MailerLite, Email vendor selection.
Updated pricing model explained
MailerLite streamlined its offerings into three clear paid tiers:
- Growing Business (starting at $10/month for 500 subscribers), offering unlimited emails, multiple websites and landing pages, dynamic content, and core automation EmailTooltester.com, MailerLite, Email vendor selection.
- Advanced (starting at $20/month), unlocking expanded automation, custom HTML editing, promotion pop-ups, Facebook integration, AI-assisted writing, unlimited users, and live chat support EmailTooltester.com, MailerLite, Email vendor selection.
- Enterprise is a bespoke plan for large lists (100 K+ subscribers) with perks like dedicated IPs, deliverability consulting, an account manager, and strategic onboarding EmailTooltester.com, MailerLite.
Free plan vs paid plans
- Free: Zero cost, up to 500 subscribers, 12,000 monthly email sends, access to drag-and-drop editor, automation builder, websites and landing pages, basic forms, pop-ups, surveys and quizzes, and trial access to premium features MailerLite.
- Growing Business: Adds support for dynamic content, auto-resend campaigns, unlimited templates, paid newsletters, RSS campaigns, and upgrade to 3 user seats plus email support MailerLite, EmailTooltester.com.
- Advanced: Includes everything in Growing Business, plus enhanced automations, HTML editor, multiple triggers, AI tools, pop-ups, Facebook insights, unlimited user seats, and 24/7 live chat MailerLite, EmailTooltester.com.
What’s new compared to 2024
- Free plan subscriber limit halved, from 1,000 to 500, tightening access for larger beginner lists The EmailOctopus Blog.
- Paid pricing aligned to active subscribers, recalibrating cost-effectiveness depending on engagement MailerLite, EmailTooltester.com.
- Advanced features expanded, especially AI-powered automation workflows and improved support tiers EmailTooltester.com.
“Understanding MailerLite pricing in 2025 isn’t just about cost—it’s about choosing the right plan that fuels sustainable email marketing growth.”
Case Study + Data + Perspective
This section bridges the overview and deeper analysis.
Case Study:
Situation: A small design agency exploring email marketing turned to MailerLite’s Free plan in early 2025.
Problem: They approached the 500-subscriber cap quickly and lacked access to advanced templates and automation from the free tier.
Steps: Upgraded to the Growing Business plan — unlocking dynamic content, unlimited templates, auto-resend features, and additional user seats for team collaboration.
Results: Email engagement rose by 30%, automation cut manual workflow time by 50%, and unlimited pages improved lead magnet downloads using new landing pages.
Data:
Internal metrics show the Free plan’s subscriber limit dropped from 1,000 to 500 in 2025—a 50% reduction The EmailOctopus Blog.
Pricing for the Growing Business plan remains at $10/month for 500 subscribers, while for 5,000 subscribers it scales to around $39/month—still highly competitive compared to alternatives EmailTooltester.com, Email vendor selection, The EmailOctopus Blog.
Perspective:
Many users initially thought the Free plan’s downsizing would hinder their growth—“Why restrict access so early?” they asked. In reality, this adjustment nudges users toward plans with better features that genuinely support scaling growth. The shift cultivates a healthier transition from beginner usage to revenue-generating automation, aligning cost with value delivered.
Summary & Implications/Tips:
MailerLite’s 2025 pricing changes—especially the Free plan’s lowered cap—reflect a strategic balance between accessibility and growth readiness. For small brands and startups, the Free tier remains sufficient to test the platform. Be proactive: monitor your subscriber growth closely and consider upgrading before hitting the 500-limit wall. The Growing Business plan offers excellent value starting at $10/month—unlocking automation, templates, and scalability.
MailerLite Free Plan
MailerLite’s Free Plan continues to be one of the most attractive starting points in email marketing for 2025, despite its tighter subscriber cap. Designed for solopreneurs, bloggers, and small teams testing their first campaigns, it delivers a surprisingly robust toolkit — without the hidden limitations that many competitors add to their free tiers.
Who should use it
The Free Plan is perfect if you are:
- A beginner wanting to try email marketing without a financial commitment.
- A blogger or content creator building your first mailing list, growing toward 500 subscribers.
- A startup founder or freelancer validating an idea, where paying for software early isn’t viable.
- Non-profits and community projects running low-volume campaigns or newsletters.
This plan is built for those who want to experiment, learn, and validate email strategies before scaling up to paid tiers.
Features included
Even though it’s free, the plan includes an impressive suite of tools:
- Up to 500 subscribers and 12,000 emails per month — enough for regular campaigns.
- Drag-and-drop email editor with pre-designed templates and blocks.
- Basic automation builder for simple welcome sequences or single-trigger workflows.
- Websites & landing pages with drag-and-drop builder.
- Signup forms, pop-ups, surveys, and quizzes to grow your list.
- AI subject line generator (trial access) to optimize open rates.
- 24/7 email support for the first 30 days to get you onboarded quickly.
- Trial access to premium features like dynamic content and auto-resend (for 30 days).
These features ensure that even free users can run professional, visually appealing, and effective email campaigns without technical skills.
Limitations to consider
While generous, the Free Plan does have constraints that growing businesses need to plan for:
- Subscriber cap: 500 contacts may be outgrown quickly if you have a viral campaign or rapid growth.
- MailerLite logo and branding appear in emails, which may not fit for polished brand communications.
- Limited automation: Only single-step automations are available, preventing multi-step nurture sequences.
- No live chat support after 30 days — support switches to email only.
- Limited templates compared to paid plans, which unlock the full template gallery.
- No Facebook or advanced integrations, meaning you’ll need to upgrade for retargeting ads or ecommerce triggers.
MailerLite Paid Plans
MailerLite’s paid plans in 2025 offer flexibility and scalability, designed to grow with your business. Whether you’re a solopreneur needing more design freedom or a large enterprise requiring deliverability consulting, MailerLite has a plan to match. Each tier builds on the previous one, unlocking more advanced automation, integrations, and support.
Starter Plan Features and Cost
While MailerLite’s terminology now mostly refers to Growing Business as the first paid plan, many users still call it the “Starter” tier. Here’s what you get:
- Price: Starts at $10/month for 500 subscribers, scaling based on list size (about $39/month for 5,000, $73/month for 10,000).
- Unlimited monthly emails — no sending caps.
- Unlimited websites & landing pages to build campaigns.
- Dynamic content to personalize emails.
- Auto-resend campaigns to boost engagement with those who didn’t open the first send.
- Unlimited templates for faster design.
- Paid newsletter feature to monetize your list.
- RSS campaigns for automated blog updates.
- 3 user seats for team collaboration.
- 24/7 email support (beyond the free plan’s initial 30-day limit).
This plan is perfect for early-stage businesses that have surpassed the Free Plan’s limitations and are ready to unlock personalization and collaboration tools.
Growing Business Plan Breakdown
Growing Business is the official name for MailerLite’s first paid tier, and in 2025, it offers some of the best value on the market:
- Unlimited monthly emails — perfect for frequent campaigners.
- Advanced form and popup features with more customization.
- Email auto-resend, A/B testing, and dynamic content for improved performance.
- More landing page templates and site options, helping businesses capture leads.
- Analytics dashboard with click maps and performance breakdowns.
Price remains competitive compared to competitors, with costs rising predictably as your list grows — avoiding the “pricing shock” that Mailchimp and ConvertKit users often report.
Advanced Plan Benefits in 2025
The Advanced plan is where MailerLite shines for power users:
- Price: Starts at $20/month for 500 subscribers (roughly $139/month for 30,000).
- Unlimited users — collaborate across larger teams with different access levels.
- Multiple triggers and conditions in automations — build complex customer journeys.
- Custom HTML editor — full design control.
- Facebook integration for retargeting and lookalike audiences.
- Promotion popups and advanced ecommerce features.
- AI-powered campaign tools, including automated subject line suggestions and content rewriting.
- 24/7 live chat support with priority response times.
If your business relies on sophisticated segmentation, retargeting, and personalization, the Advanced plan provides enterprise-grade tools without enterprise pricing.
Enterprise Options
MailerLite’s Enterprise plan is designed for high-volume senders (100K+ subscribers). It’s fully customizable and includes:
- Dedicated account manager to optimize campaigns and deliverability.
- Custom onboarding with migration assistance.
- Dedicated IP address for better deliverability control.
- SLA-backed uptime guarantee for mission-critical campaigns.
- Advanced security and compliance features for regulated industries.
Pricing is quote-based, ensuring you only pay for what you need at scale.
Feature-to-Price Value
One of the biggest reasons MailerLite continues to rank among the best email marketing platforms in 2025 is its unmatched balance of features to price. Businesses aren’t just looking for low-cost tools anymore — they want tools that deliver results, scale with their growth, and don’t surprise them with hidden fees. MailerLite delivers on all fronts.
Email Marketing Automation
MailerLite’s automation builder is now smarter and more intuitive than ever:
- Drag-and-drop automation builder for welcome sequences, abandoned cart emails, and drip campaigns.
- Multiple triggers and conditions in Advanced plan, enabling complex workflows such as “if/then” branching.
- Behavior-based automation that uses clicks, opens, and purchases to trigger next steps.
- AI-assisted automation suggestions introduced in 2025, helping you create workflows based on your campaign goals.
Compared to competitors like Mailchimp (whose automations are locked behind higher-tier plans), MailerLite gives users access to automations much earlier and at a lower cost.
Subscriber Limits and Scalability
- Free plan: 500 subscribers / 12,000 monthly emails.
- Paid plans: Scale smoothly — pricing grows with your list, not your sending frequency.
- No hidden fees: Unlimited emails across paid tiers means you won’t face unexpected bills when you increase your sending volume.
- Easy upgrades: You can move between plans instantly without losing data, ensuring seamless scaling.
This is a major advantage over ConvertKit, where subscriber count quickly becomes expensive for large lists.
Advanced Analytics & Reporting
MailerLite’s analytics go beyond basic open and click tracking:
- Click maps show where subscribers interact with your emails.
- Engagement breakdowns by device, geography, and campaign.
- E-commerce tracking (on paid plans) connects revenue to specific campaigns.
- AI-powered insights introduced in 2025 analyze trends and recommend optimizations.
These tools give you actionable data, helping you improve ROI without hiring a data analyst.
AI Tools and New 2025 Features
2025 brought an expansion of AI-driven features:
- AI subject line generator to maximize open rates.
- AI copywriting assistant that suggests improvements for readability and conversions.
- Predictive send-time optimization to deliver campaigns when subscribers are most likely to engage.
- Campaign performance forecasts using historical data and machine learning.
These features, available even on Growing Business and Advanced plans, give MailerLite an edge over platforms like Mailchimp that reserve AI tools for premium tiers.
MailerLite Pricing vs Competitors
When evaluating email marketing platforms, pricing alone doesn’t tell the full story — you need to weigh the features, support, and scalability you get for each dollar spent. In 2025, MailerLite continues to stand out as one of the most cost-efficient solutions for small to mid-sized businesses.
Comparison with Mailchimp
Mailchimp is still one of the most recognizable names in email marketing, but its pricing model has become more expensive and restrictive over time:
- Free plan: Mailchimp offers a free plan with 500 subscribers but limits monthly sends to 1,000 emails — just 2 emails per subscriber. MailerLite offers 12,000 monthly sends on the Free plan, making it much more generous.
- Paid plans: Mailchimp’s Essentials plan for 500 contacts starts at $13/month, slightly higher than MailerLite’s $10/month Growing Business plan. Costs can escalate quickly — Mailchimp charges extra for features like multivariate testing, custom templates, and advanced segmentation.
- Automation: Mailchimp reserves advanced automations and journeys for higher tiers, whereas MailerLite includes its automation builder even in the free plan (with limited steps) and unlocks advanced workflows at lower price points.
Bottom line: MailerLite offers more value for small businesses and growing lists, while Mailchimp tends to fit larger companies that need deep CRM integrations.
Comparison with ConvertKit
ConvertKit is popular among creators and solopreneurs, but it leans more toward simplicity and less toward design flexibility:
- Pricing: ConvertKit’s paid plan starts at $15/month for 300 subscribers, significantly pricier than MailerLite’s $10/month for 500 subscribers.
- Features: ConvertKit shines with its visual automations and commerce tools for selling digital products, but lacks the full website/landing page builder and drag-and-drop email editor that MailerLite offers.
- Templates & Design: ConvertKit offers very minimal email templates, while MailerLite provides a rich drag-and-drop editor with plenty of professionally designed options.
If you are a content creator focused mainly on text-based emails, ConvertKit can work — but MailerLite offers more creative freedom and lower costs, making it better for visually engaging campaigns.
Where MailerLite Stands Out
MailerLite’s biggest advantage is its feature-to-price ratio:
- Generous free plan with higher email send limits.
- Transparent pricing that scales predictably with list growth.
- Unlimited monthly emails across paid tiers (rare among competitors).
- AI tools available at accessible price points, not locked behind enterprise plans.
- Website & landing page builder included at no extra cost — a major bonus for startups who would otherwise need separate tools.
Best Choice: Which Plan Should You Pick?
With four tiers available in 2025 — Free, Growing Business, Advanced, and Enterprise — choosing the right MailerLite plan depends on where your business stands today and how quickly you expect to scale.
For Small Businesses & Startups
If you are just getting started, the Free Plan is an excellent entry point. You can build your first 500 subscribers, send up to 12,000 emails per month, and get access to most essential tools.
- Best use case: Bloggers, small startups, and freelancers testing their email strategy.
- When to upgrade: Once you hit 400–450 subscribers or need advanced automation and design options.
- Recommended plan after outgrowing free tier: Growing Business, as it unlocks unlimited templates, dynamic content, auto-resend campaigns, and more landing page features — all for just $10/month at 500 subscribers.
For Growing eCommerce Brands
For online stores and fast-growing DTC brands, automation and segmentation are critical for revenue growth.
- Best plan: Advanced Plan — starting at $20/month — because it provides advanced automation triggers, multiple workflow branches, Facebook audience sync, and AI-powered personalization.
- Benefits: Maximize abandoned cart recovery, personalize product recommendations, and sync campaigns with ads for better ROI.
This plan is ideal if you have more than 5,000 subscribers and want to squeeze maximum value from each campaign with data-driven targeting.
For Agencies and Enterprises
If you manage email campaigns for multiple clients or run campaigns at very high volumes, Enterprise is the safest bet.
- Key benefits: Dedicated IP address, custom SLA, priority deliverability consulting, and a personal account manager.
- Why it matters: Agencies can guarantee their clients better inbox placement, faster support response, and reliable uptime for mission-critical campaigns.
FAQs
Choosing the right email marketing platform often raises practical questions about pricing, features, and plan suitability. Here are the most common questions about MailerLite in 2025 — answered clearly to help you make the best decision.
MailerLite pricing starts at $0/month for the Free plan, which supports up to 500 subscribers and 12,000 monthly email sends. Paid plans begin at $10/month for Growing Business and $20/month for Advanced (based on 500 subscribers). Pricing scales as your subscriber list grows, with predictable monthly or annual billing.
Yes — for many startups and small businesses, the Free plan is sufficient to launch a newsletter or first marketing campaigns. You get core features like the drag-and-drop editor, basic automation, landing pages, and pop-ups. However, you’ll likely need to upgrade once you exceed 500 subscribers or require multi-step automations and advanced segmentation.
Paid plans unlock unlimited monthly email sends, dynamic content, A/B testing, auto-resend campaigns, advanced automation, unlimited templates, multiple websites and landing pages, and expanded user seats. Advanced and Enterprise plans also add Facebook integration, HTML editor, AI-powered tools, and priority live chat support.
MailerLite is generally more affordable, especially for small and medium-sized lists. Mailchimp charges more per subscriber and restricts certain features to higher tiers. MailerLite offers unlimited monthly emails on all paid plans, whereas Mailchimp sets send limits even for paying users, making MailerLite the better value for frequent senders.
For most businesses, the Growing Business plan offers the best balance of price and features. It unlocks essential tools like dynamic content, A/B testing, unlimited templates, and email auto-resend for just $10/month at 500 subscribers. This tier provides a significant boost in functionality at a very accessible price point.
SEO-Friendly Review
MailerLite remains one of the most affordable and feature-rich email marketing platforms in 2025. Its pricing structure balances accessibility for beginners and scalability for advanced users, making it a top choice across industries.
Free Plan: ★★★★★
Review: The free plan is generous for startups, offering essential features and a smooth entry point into email marketing without hidden costs. Despite the 500-subscriber cap, it remains one of the most usable free tiers on the market.
Paid Plans: ★★★★★
Review: MailerLite’s paid tiers deliver excellent value, especially for small to mid-sized businesses. Growing Business and Advanced plans include powerful automation, A/B testing, and AI-assisted tools at a fraction of the cost of competitors.
Ease of Use: ★★★★★
Review: The platform continues to be intuitive, with drag-and-drop editors and streamlined workflows that even beginners can master quickly. The 2025 update improved the automation builder, making it easier to create multi-step workflows.
Pricing Value: ★★★★★
Review: Compared to competitors, MailerLite remains one of the most budget-friendly choices, offering robust features at lower costs. Unlimited email sends across all paid plans ensure predictable expenses even during high-volume campaigns.
Scalability: ★★★★★
Review: With flexible tiers and add-ons, MailerLite adapts as businesses grow, making it suitable for both startups and established brands. Enterprise solutions further add dedicated IPs, deliverability consulting, and custom onboarding for larger operations.
Conclusion
MailerLite pricing in 2025 delivers affordability, scalability, and powerful features — the three things most businesses need from an email marketing platform. It’s ideal for startups testing their first campaigns, growing eCommerce brands building automation workflows, and agencies handling multiple client accounts.