What Is Benchmark Email
Benchmark Email is a versatile email marketing platform built to help businesses, content creators, and entrepreneurs grow through meaningful digital communication. Launched in 2004, it was created with the vision of making professional email marketing accessible to everyone—not just large corporations with deep marketing budgets. Over the years, it has become a trusted tool for startups, small businesses, and global brands alike, thanks to its user-friendly design and wide range of automation features.
The platform was founded by Curt and Denise Keller in California, USA, who understood the challenges small businesses faced in reaching their audiences online. Their mission was simple: to make email marketing easy, effective, and affordable. Instead of overwhelming users with complex coding or steep learning curves, Benchmark Email provided drag-and-drop editors, customizable templates, and multilingual support that allowed even complete beginners to run polished campaigns.
Today, Benchmark Email continues to stand out as a tool that combines simplicity with innovation. It supports businesses in building email lists, running automated campaigns, and tracking performance metrics—all essential for anyone looking to earn online. Whether you are a freelancer monetizing your newsletter, an eCommerce brand running sales campaigns, or a coach building client relationships, the platform adapts to different business models while keeping marketing accessible and results measurable.
How to Use Benchmark Email for Beginners
If you’re just getting started with email marketing, Benchmark Email provides a clean, beginner-friendly environment to help you build campaigns without being overwhelmed. The platform is designed so that even users with no technical background can set up their first newsletter, grow an email list, and track performance in just a few steps. To make the most out of your experience, Benchmark Email also offers resources, tutorials, and support to guide you along the way.
For a practical walkthrough and additional resources, you can also visit their official guide here: make-money-benchmark-email.
"Benchmark Email allows me to turn simple campaigns into powerful income streams by building trust, nurturing leads, and converting subscribers."
Here’s a simple step-by-step process for beginners:
- Sign up for a free: Benchmark Email account on the official website.
- Confirm your email address: and log into your dashboard.
- Choose your preferred plan: (free trial available for beginners).
- Navigate to the “Email Campaigns”: section.
- Select a pre-designed template: or create your own with the drag-and-drop editor.
- Add your business logo: images, and personalized text.
- Import your email list: or start building one with sign-up forms.
- Create a sign-up form: and embed it on your website, blog, or social media.
- Segment your contacts: into groups (for example, loyal customers vs. new subscribers).
- Set up an automated welcome email: for new subscribers.
- Schedule your first campaign: at the best time for your audience.
- Test your email: by sending it to yourself first.
- Track analytics: such as open rates, click-through rates, and conversions.
- Optimize your future campaigns: based on performance data.
Benchmark Email is structured in such a way that every step builds toward not just sending emails, but actually turning them into a revenue-generating channel. By mastering these steps, even beginners can quickly create professional campaigns that build trust and generate sales.
Key Advantages and Features of Benchmark Email
One of the reasons Benchmark Email has grown into a trusted marketing platform is its balance between simplicity and powerful tools. Whether you are an entrepreneur running your first campaign or a seasoned marketer handling thousands of subscribers, the platform equips you with features that save time, enhance creativity, and improve results. These features are not just about sending emails—they are designed to help you monetize your audience, strengthen relationships, and scale your business.
Here are the standout advantages and features you’ll find on Benchmark Email:
- Drag-and-Drop Email Builder: Beginners can design beautiful, professional-looking emails without touching a single line of code. With the drag-and-drop builder, you can easily add images, buttons, social icons, and content blocks in just a few clicks.
- Responsive Email Templates: The platform offers a wide selection of pre-designed templates that automatically adapt to desktop, tablet, and mobile screens. This ensures your emails always look polished and accessible.
- Marketing Automation: Benchmark Email allows you to set up automated workflows, such as welcome emails, abandoned cart reminders, and customer re-engagement campaigns. These automations save time while ensuring consistent communication with your audience.
- Advanced Contact Segmentation: With segmentation, you can group your subscribers based on their behavior, demographics, or purchase history. This leads to more personalized and effective campaigns that convert better.
- A/B Testing: Benchmark Email includes built-in A/B testing tools that let you experiment with subject lines, designs, or send times to determine what works best for your audience.
- Real-Time Analytics: From open rates to click-through rates and conversion tracking, the platform provides detailed analytics so you can measure campaign performance and optimize future emails.
- Surveys and Polls: You can create surveys directly within your email campaigns, helping you collect valuable feedback and understand customer preferences more deeply.
- Landing Page Builder: Benchmark Email offers customizable landing pages that integrate with your campaigns, allowing you to capture leads and convert them directly from promotional content.
- Integrations with Popular Platforms: The platform connects seamlessly with eCommerce solutions (like Shopify and WooCommerce), CRM tools, and social media platforms, making it easier to unify your marketing strategy.
- Multilingual Support and Global Reach: With support for multiple languages, Benchmark Email enables businesses to connect with international audiences, making it especially valuable for brands targeting diverse markets.
By combining these features, Benchmark Email empowers users to save time, increase engagement, and generate consistent income from their email marketing efforts.
Pros and Cons of Benchmark Email
Like every marketing tool, Benchmark Email has its strengths and limitations. Understanding both sides will help you decide how to maximize its potential for your business. For many beginners, its simplicity and affordability are the biggest draws, while advanced marketers may appreciate the automation and integrations. At the same time, there are a few drawbacks that might affect users depending on their needs and expectations.
Pros
- User-Friendly Interface: Even if you’ve never created an email campaign before, Benchmark Email’s clean dashboard and drag-and-drop editor make it easy to get started.
- Free Plan Available: The platform offers a free plan with essential features, which is perfect for startups and individuals testing email marketing before upgrading.
- Automation Features: Time-saving tools like welcome emails, follow-ups, and drip campaigns help businesses maintain consistent engagement without manual effort.
- Wide Template Library: Professionally designed, mobile-responsive templates give campaigns a polished look right from the start.
- Affordable Pricing: Compared to other platforms, Benchmark Email provides competitive pricing with a strong balance of features.
- Integrations with Third-Party Tools: It works seamlessly with popular eCommerce, CRM, and social platforms, expanding its usefulness across industries.
- Global Language Support: Multilingual functionality allows users to connect with international markets more effectively.
- Reliable Customer Support: Live chat, tutorials, and a knowledge base make it easier for beginners to solve problems quickly.
Cons
- Limited Advanced Customization: While easy to use, the design editor can feel restrictive for professionals who want more creative freedom.
- Free Plan Restrictions: Some advanced features like automation and A/B testing are not fully available on the free plan, requiring upgrades.
- Steeper Learning Curve for Automation: Beginners may find the automation workflows a bit complex at first, especially without prior marketing experience.
- Basic Reporting for Free Users: Advanced analytics are only accessible on higher-tier plans, which can limit optimization strategies for beginners.
- Template Variety Could Be Larger: Though high-quality, the selection of templates isn’t as extensive as some competitors.
- Deliverability Variations: In certain industries, email deliverability rates can fluctuate compared to top-tier enterprise tools.
- Limited Phone Support: Customer service is strong overall, but phone-based support is restricted depending on your subscription level.
When weighed together, Benchmark Email remains a solid choice for small to medium businesses, freelancers, and digital entrepreneurs who want an affordable yet effective platform to grow revenue.
How to Make Money There
Benchmark Email isn’t just a tool for sending newsletters—it can be turned into a profitable business channel if used strategically. From selling products and services to monetizing newsletters and offering digital marketing services, this platform provides opportunities for beginners and professionals alike. The key lies in understanding its features, identifying the right target audience, and applying proven strategies that transform email campaigns into income streams. Whether you’re a freelancer, an eCommerce owner, or a content creator, Benchmark Email can become the backbone of your digital revenue model. Below is the first effective way to make money using Benchmark Email.
1. Selling Digital Products Through Email Campaigns
Email marketing has long been a powerful way to promote and sell digital products, and Benchmark Email makes the process easier for beginners. Whether you’re selling eBooks, online courses, stock photography, templates, or software tools, this platform provides the right environment to build trust with your audience and drive sales. Digital products are especially suited for email campaigns because they can be delivered instantly, have low overhead costs, and can be scaled infinitely without worrying about inventory. This method works well for freelancers, educators, designers, and coaches who want to share their knowledge or creativity while building a recurring stream of income. With Benchmark Email’s automation, personalization, and analytics tools, you can nurture potential buyers through a sales funnel until they’re ready to make a purchase.
How It Works (Step-by-Step)
- Sign up for a Benchmark Email account and set up your profile.
- Build or import your subscriber list (start small with friends, website visitors, or social media followers).
- Create an opt-in form offering a free resource (like a free PDF or mini-course) to attract new subscribers.
- Segment your audience based on interests (e.g., readers who prefer courses vs. templates).
- Design a professional email campaign promoting your first digital product.
- Write compelling subject lines and email copy focused on benefits.
- Add clear calls-to-action (CTA) with purchase links.
- Use Benchmark’s landing page builder to create a sales page.
- Integrate payment platforms (PayPal, Stripe, or Gumroad).
- Automate follow-up emails for subscribers who clicked but didn’t purchase.
- Offer discounts or bonuses in reminder emails.
- Track performance with analytics (open rates, clicks, conversions).
- Test subject lines and CTAs with A/B testing.
- Optimize based on results and scale campaigns.
Capital Required
You can get started with $0 to $15/month if you use Benchmark Email’s free plan and pair it with a low-cost product delivery system like Gumroad or Payhip. For advanced features, expect to spend $13–$23/month on a paid plan.
Third-Party Platforms Required
- Payment Processors: PayPal, Stripe, or Gumroad.
- Product Hosting: Payhip, Teachable, or your own website.
- Graphic Tools: Canva or Adobe Express for product design and promotional visuals.
Main Strategy and Target Audience
The strategy is to attract subscribers with valuable free content, then guide them toward paid offers through nurturing campaigns. Start by targeting: Students and professionals seeking self-improvement, Creators looking for design templates or tools, Entrepreneurs wanting courses, checklists, or business guides.
Plan for generating your first income:
Create a low-cost product (under $20) and launch it to your initial subscribers with a limited-time discount. Promote it consistently through newsletters and social media cross-posting.
Estimated Income
- Beginners: $15–$40/day, $100–$300/week, $400–$900/month.
- Experienced Marketers: $50–$200/day, $500–$1,000/week, $2,000–$5,000/month.
Real-World Success Story
Daniel Torres from Mexico started his journey by creating eBooks on personal development and promoting them through Benchmark Email. At first, he gave away free mini-guides to grow his subscriber list, then introduced paid eBooks at $15 each. Within three months, he grew his list to 2,500 subscribers and began earning a consistent income of $400–$600 per month. His story is shared on small business communities and Facebook groups dedicated to digital entrepreneurs.
2. Offering Email Marketing Services to Small Businesses
Many small businesses struggle with email marketing because they don’t have the time, skills, or resources to manage campaigns effectively. This creates a huge opportunity for freelancers and digital marketers who can provide email marketing as a service. By using Benchmark Email, you can manage multiple clients’ campaigns, design newsletters, automate follow-ups, and track analytics—all from one platform. This method is particularly well-suited for freelancers, marketing consultants, and agencies who want to build a steady source of income. With more small businesses realizing the importance of email marketing in 2025, demand for affordable and reliable services is higher than ever. Benchmark Email’s user-friendly tools make it possible for even beginners to get started and deliver professional results quickly.
How It Works (Step-by-Step)
- Create a Benchmark Email account and familiarize yourself with all key features.
- Decide whether you want to work as a freelancer or start a small agency.
- Identify your target industry (restaurants, gyms, online shops, local services, etc.).
- Reach out to small businesses through email, LinkedIn, or local networking events.
- Offer a free consultation or audit of their current email marketing efforts.
- Build their subscriber list by creating opt-in forms and integrating them with websites.
- Design custom email templates for newsletters, promotions, or events.
- Set up automated campaigns like welcome emails, reminders, or seasonal promotions.
- Segment their audience for better targeting (e.g., new vs. returning customers).
- Monitor campaign performance with Benchmark’s analytics tools.
- Provide clients with monthly reports showing open rates, clicks, and conversions.
- Adjust strategies based on performance and feedback.
- Scale by taking on additional clients once your workflow is efficient.
Capital Required
Starting costs are very low. With Benchmark Email’s free plan, you can manage smaller campaigns. However, if you want to work professionally, expect to invest $23–$50/month in a paid plan, plus basic business expenses (domain, portfolio website, etc.).
Third-Party Platforms Required
- Portfolio Website: Wix, WordPress, or Carrd to showcase services.
- Payment Platforms: PayPal, Stripe, or Wise for client payments.
- Project Management Tools: Trello, Notion, or Asana for task organization.
Main Strategy and Target Audience
The fastest strategy is to specialize in a niche. For example: Restaurants: weekly menus and discount promotions, Fitness trainers: workout tips and class reminders, Local shops: seasonal product updates.
To generate your first income, start by offering your services at an affordable rate ($50–$100 per campaign) to build testimonials. Once you have results, you can charge higher retainers ($300–$500/month) for ongoing email management.
Estimated Income
- Beginners: $25–$50/day, $150–$300/week, $600–$1,200/month.
- Experienced Marketers: $100–$250/day, $700–$1,500/week, $3,000–$6,000/month.
Real-World Success Story
Laura Schneider from Germany began offering email marketing services to small local bakeries and cafes. She started by creating simple newsletters showcasing weekly promotions and customer loyalty programs. Within six months, she built a portfolio of five steady clients, generating around $1,000–$1,200 per month in recurring income. She shared her progress and strategies in freelancing forums like Reddit’s /r/freelance and LinkedIn business groups.
3. Building a Paid Newsletter Subscription
One of the fastest-growing online business models in 2025 is the paid newsletter. People are willing to pay for curated insights, expert advice, or niche content that saves them time and delivers value directly to their inbox. With Benchmark Email, you can create and distribute exclusive newsletters for subscribers who pay a monthly or annual fee. This model works particularly well for writers, educators, financial advisors, tech reviewers, and niche bloggers. Instead of relying on advertising or affiliate income, you monetize your knowledge directly. Subscribers pay for access to premium insights, and Benchmark Email makes it easy to manage lists, deliver content consistently, and maintain high engagement.
How It Works (Step-by-Step)
- Create a Benchmark Email account and set up your profile.
- Decide on your niche (finance tips, productivity hacks, fitness guidance, etc.).
- Define your pricing model (e.g., $5–$15/month).
- Use Benchmark’s landing page builder to create a subscription page.
- Connect payment systems like Stripe or PayPal for recurring billing.
- Offer a free version of your newsletter to attract new subscribers.
- Segment your audience between free and paid tiers.
- Automate delivery of exclusive paid content via Benchmark campaigns.
- Schedule regular newsletters (weekly or bi-weekly).
- Add value with extras like downloadable guides, bonus videos, or Q&A access.
- Use analytics to track open rates and engagement.
- Promote your newsletter on social media, blogs, and communities.
- Offer referral bonuses to encourage subscribers to share.
- Adjust pricing or content frequency based on subscriber feedback.
Capital Required
You can start with almost no upfront investment. Benchmark Email’s free plan allows testing, but for recurring newsletters, you’ll likely need a $13–$23/month paid plan. Combine this with minimal website hosting (~$5–$10/month) for subscription pages.
Third-Party Platforms Required
- Payment Processors: Stripe, PayPal, or Paddle.
- Content Hosting (optional): Substack (integration) or WordPress.
- Design Tools: Canva for visuals and cover images.
Main Strategy and Target Audience
The main strategy is to position yourself as a niche authority. Start by growing a free subscriber base and then upsell premium content. Target audiences include: Professionals who value time-saving insights, Enthusiasts in hobbies (fitness, gaming, investing, travel), Businesses seeking industry trends or marketing updates.
Plan to earn your first income:
Offer a $5 trial month for early subscribers. Focus on promoting it heavily through LinkedIn, Twitter, or niche forums.
Estimated Income
- Beginners: $10–$30/day, $100–$250/week, $400–$800/month.
- Experienced Creators: $50–$150/day, $500–$1,000/week, $2,000–$4,000/month.
Real-World Success Story
Mateo Alvarez from Argentina launched a paid newsletter on digital marketing trends. Starting with a free subscriber base of 500 people, he converted 50 into paying subscribers at $10/month. Within the first quarter, his recurring income reached $500/month, which steadily grew as he expanded his list. He actively shared his journey and subscriber growth strategies on Twitter and in marketing communities on Indie Hackers.
4. Affiliate Marketing with Email Campaigns
Affiliate marketing is one of the most popular ways to earn online, and Benchmark Email makes it even more effective by allowing you to promote affiliate products directly to a targeted audience. Instead of relying solely on social media algorithms or SEO traffic, you own your email list, giving you more control over how and when your promotions reach subscribers. This method works especially well for bloggers, influencers, and niche marketers who already have an audience interested in specific products. By carefully curating affiliate offers that match your subscribers’ interests, you can build trust and generate commissions consistently. Benchmark Email’s automation, segmentation, and analytics tools make it easier to optimize and scale these campaigns.
How It Works (Step-by-Step)
- Sign up for Benchmark Email and set up your account.
- Choose your affiliate niche (tech, fitness, finance, lifestyle, etc.).
- Join affiliate programs like Amazon Associates, ClickBank, or ShareASale.
- Build or import an email subscriber list.
- Create an opt-in incentive (like a free guide or checklist) to grow your list.
- Segment your audience by interest or engagement level.
- Design promotional emails highlighting affiliate products.
- Use storytelling and benefits-driven copy instead of hard selling.
- Add affiliate links and clear CTAs (disclose them per regulations).
- Automate follow-up emails to subscribers who clicked links but didn’t buy.
- Run A/B tests on subject lines and CTAs to increase conversions.
- Monitor performance (click-throughs and conversions) in Benchmark analytics.
- Optimize by promoting the highest-performing offers.
- Scale by adding new affiliate products over time.
Capital Required
Startup costs are very low. You can begin with Benchmark Email’s free plan and affiliate programs that have no upfront fees. Expect minimal investment of around $15–$25/month if you upgrade for automation features.
Third-Party Platforms Required
- Affiliate Networks: Amazon Associates, ShareASale, ClickBank.
- Landing Pages: WordPress, Wix, or Benchmark’s built-in landing pages.
- Link Tracking Tools: Bitly or Pretty Links for cleaner affiliate links.
Main Strategy and Target Audience
The best strategy is to recommend products that align with your audience’s needs. Focus on: Tech enthusiasts looking for gadgets and software, Health-conscious individuals interested in supplements or fitness gear, Entrepreneurs seeking online tools and digital resources.
To earn your first income:
Promote a low-ticket affiliate product ($20–$50) and send a 3–5 email campaign series. Highlight personal experiences, product benefits, and limited-time bonuses to boost conversions.
Estimated Income
- Beginners: $20–$50/day, $150–$300/week, $600–$1,000/month.
- Experienced Marketers: $100–$300/day, $700–$2,000/week, $3,000–$8,000/month.
Real-World Success Story
Clara Jensen from Denmark began affiliate marketing through Benchmark Email after growing her lifestyle blog. She built a subscriber list of 1,200 readers and promoted wellness products through affiliate programs. By carefully segmenting her audience and creating value-driven email series, she reached consistent earnings of $800–$1,000/month in affiliate commissions. She discussed her journey openly in Facebook affiliate marketing groups and shared screenshots of her results.
5. Promoting E-commerce Products via Email Campaigns
E-commerce continues to dominate online business in 2025, and Benchmark Email is one of the most powerful tools to increase sales. By creating targeted campaigns for online stores, sellers can recover abandoned carts, promote new products, and drive repeat purchases. Unlike social media ads that rely on unpredictable algorithms, email marketing ensures your promotions land directly in the inboxes of people already interested in your products. This approach works especially well for small and medium-sized online stores, Shopify entrepreneurs, Etsy sellers, and even Amazon FBA merchants. With Benchmark Email, you can run automated campaigns that turn first-time buyers into loyal customers while significantly reducing ad spend. For product-based businesses, email remains one of the highest ROI channels.
How It Works (Step by Step)
- Sign up for a Benchmark Email account.
- Connect your e-commerce store (Shopify, WooCommerce, BigCommerce) with Benchmark.
- Import your existing customer list or sync it automatically.
- Segment customers (e.g., first-time buyers, repeat customers, high spenders).
- Design promotional emails featuring product photos and offers.
- Create an abandoned cart automation sequence to recover lost sales.
- Set up seasonal promotions (Black Friday, Christmas, Summer Sales).
- Offer personalized product recommendations based on purchase history.
- Add clear calls-to-action (Shop Now, Claim Discount).
- Run A/B tests on subject lines and offer wording.
- Track sales and conversions through Benchmark analytics and your e-commerce dashboard.
- Upsell or cross-sell related products through follow-up campaigns.
- Encourage customer loyalty with exclusive subscriber discounts.
- Collect reviews by sending post-purchase follow-up emails.
Capital Required
Benchmark Email e-commerce plan: $23–$45/month. Domain + hosting (if running your own store): $10–$20/month. Product photography/design tools: $20–$50 one-time or monthly. Estimated startup capital: $50–$100/month.
Third-Party Platforms Required
- E-commerce platforms: Shopify, WooCommerce, Etsy, Amazon Seller Central.
- Payment processors: Stripe, PayPal, Shopify Payments.
- Design tools: Canva, Photoshop for email graphics and product visuals.
Main Strategy and Target Audience
The fastest way to generate income is by leveraging abandoned cart recovery and flash sale campaigns, since they target customers already close to purchasing. Target Audience: Online shoppers who have visited your store, added items to their cart, or purchased in the past.
First Income Plan:
Set up an abandoned cart sequence within the first week. Even recovering 5–10% of abandoned carts can generate immediate income.
Estimated Income
- Beginners: $30–$70/day, $200–$500/week, $800–$2,000/month.
- Experts with larger stores: $200–$600/day, $1,500–$4,000/week, $6,000–$15,000/month.
Real-World Success Story
Andrés Silva, an e-commerce entrepreneur from Spain, integrated his Shopify store with Benchmark Email to run automated cart recovery campaigns. Within the first two months, Andrés recovered more than $2,000 in lost sales and started earning around $400/week in additional revenue. He shared his strategy in Shopify Entrepreneurs Facebook Group and Reddit/r/ecommerce to inspire other sellers.
6. Offering Online Courses and Coaching Programs
One of the most profitable ways to leverage Benchmark Email is by selling online courses, workshops, or coaching programs. With the rising demand for online education in 2025, professionals, consultants, and creators are turning their expertise into structured programs that can be delivered digitally. Email marketing plays a central role in this model by nurturing leads, building trust, and guiding subscribers through a learning journey that eventually leads them to purchase.
This method is particularly suitable for teachers, consultants, fitness trainers, business coaches, and anyone with specialized knowledge. Benchmark Email makes it easy to segment audiences, automate follow-up sequences, and build sales funnels that convert readers into paying students or clients.
How It Works (Step by Step)
- Sign up for a Benchmark Email account.
- Define your niche and topic for the course or coaching program.
- Create a lead magnet (free webinar, mini-course, checklist) to attract subscribers.
- Build a landing page with Benchmark to capture leads.
- Segment your audience into prospects and paying clients.
- Design a nurture email series that provides value and builds authority.
- Introduce your course or coaching program with a dedicated sales email.
- Use automation to send reminders and bonus offers.
- Add testimonials from past students to boost credibility.
- Include a call-to-action linking to your course platform (Teachable, Thinkific, Kajabi, or Zoom for coaching).
- Run A/B tests on subject lines and pricing strategies.
- Offer tiered pricing (basic, premium, VIP coaching).
- Track conversions and refine your campaign strategy.
- Upsell future programs or one-on-one coaching for long-term income.
Capital Required
- Benchmark Email pro plan: $23–$45/month.
- Course hosting platform (Teachable, Thinkific, Kajabi): $39–$119/month.
- Video recording tools (Zoom, Loom, or OBS): free to $15/month.
- Estimated startup capital: $60–$150/month.
Third-Party Platforms Required
- Course hosting platforms: Teachable, Thinkific, Kajabi, Podia.
- Webinar/meeting tools: Zoom, Google Meet.
- Payment processors: Stripe, PayPal.
Main Strategy and Target Audience
To generate income quickly, use the “freemium funnel” strategy: give away free value upfront (like a mini-course or live webinar), then transition subscribers into your paid coaching or course.
Target Audience: Students, professionals, or entrepreneurs seeking skills in your area of expertise.
First Income Plan: Build a free email challenge (e.g., 5-Day Fitness Kickstart) and upsell a $97 coaching program at the end.
Estimated Income
- Beginners: $20–$60/day, $150–$400/week, $600–$1,500/month.
- Experts with established audiences: $200–$700/day, $1,500–$5,000/week, $6,000–$20,000/month.
Real-World Success Story
Martin Novak, a marketing consultant from the Czech Republic, used Benchmark Email to launch his first digital course on “Facebook Ads for Small Businesses.” He started by offering a free 3-day email course, which attracted 800 subscribers. By the end of the campaign, Martin converted 40 students into his $99 paid course, generating nearly $4,000 in the first month. He later shared his journey in Reddit/r/OnlineCourses and Teachable’s Community Forum.
7. Building and Selling Email Lists
Another lucrative way to make money with Benchmark Email is by building niche-specific email lists and selling access to them. Businesses are constantly searching for quality leads, and a well-segmented email list in a profitable niche can be extremely valuable. With Benchmark’s built-in signup forms, landing pages, and automation tools, you can grow targeted lists quickly and legally (always ensuring compliance with GDPR and CAN-SPAM).
This method is well-suited for digital marketers, lead generation specialists, and entrepreneurs who excel at driving traffic through blogs, social media, or paid ads. Instead of monetizing through products or services, you make money by providing businesses with exclusive access to high-quality leads who are already interested in their offers.
How It Works (Step by Step)
- Sign up for a Benchmark Email account.
- Choose a profitable niche (real estate, fitness, finance, SaaS).
- Create a free lead magnet (guides, checklists, exclusive discounts) to attract subscribers.
- Build a landing page using Benchmark’s tools to collect emails.
- Drive traffic using SEO, social media, or paid ads.
- Segment your subscribers based on behavior and interests.
- Clean your email list regularly to ensure quality and engagement.
- Package lists by niche or engagement type (buyers vs. leads).
- Offer exclusive access to businesses needing targeted email audiences.
- Negotiate one-time or recurring fees for list access.
- Provide proof of engagement rates (open/click metrics) via Benchmark analytics.
- Ensure all subscribers have consented to communication to stay compliant.
- Offer ongoing lead-generation campaigns for recurring clients.
- Scale by expanding into multiple niches.
Capital Required
- Benchmark Email subscription: $23–$45/month.
- Domain + hosting: $5–$20/month.
- Traffic generation budget (ads, content, SEO): $50–$200/month.
- Estimated startup capital: $80–$250/month.
Third-Party Platforms Required
- Ad platforms: Facebook Ads, Google Ads.
- SEO/traffic tools: Ahrefs, SEMrush, or Ubersuggest — optional.
- Payment processor: PayPal, Stripe.
Main Strategy and Target Audience
The quickest path to income is by focusing on businesses in competitive industries that need leads to survive.
Target Audience: Realtors, financial advisors, SaaS companies, gyms, and consultants.
First Income Plan: Build a 1,000-subscriber list in one niche, then sell access to 2–3 businesses at $100–$300 each.
Estimated Income
- Beginners: $20–$50/day, $150–$400/week, $600–$1,500/month.
- Experts with multiple lists: $200–$600/day, $1,500–$4,000/week, $6,000–$12,000/month.
Real-World Success Story
Patricia Gomez, a marketer from Colombia, focused on building a real estate buyer list through Benchmark Email using free “Property Investment Guides.” Within three months, she grew her list to 2,500 targeted leads. Local real estate agencies began paying her $300 per month for exclusive access to her segmented list. Patricia’s journey is often shared in Reddit/r/LeadGeneration and in Facebook Groups like Real Estate Digital Marketing Pros.
8. Hosting Webinars and Virtual Events
Webinars and virtual events remain one of the most effective ways to build authority, generate leads, and sell high-ticket products or services. With Benchmark Email, you can run email-driven event promotions that attract registrants, send reminders, and follow up with attendees automatically. This makes it an excellent income strategy for consultants, educators, SaaS companies, and service providers.
The beauty of this method is that you don’t need a huge audience to succeed. A small, engaged email list of 200–500 subscribers can already generate meaningful income if you host webinars that solve specific problems. Benchmark Email handles the communication side, ensuring your audience stays engaged before, during, and after the event.
How It Works (Step by Step)
- Sign up for a Benchmark Email account.
- Define the topic of your webinar or virtual event (must address a specific pain point).
- Build a landing page with Benchmark to collect registrations.
- Connect the registration form to your subscriber list.
- Promote the webinar to your list using a series of invitation emails.
- Send reminder sequences (24 hours, 1 hour, and 10 minutes before the event).
- Host the webinar using Zoom, Google Meet, or WebinarJam.
- Deliver high-value teaching or demonstrations during the event.
- Present a paid offer (course, coaching, product, or service) at the end of the webinar.
- Send a replay email to non-attendees.
- Automate follow-up campaigns to convert attendees into paying clients.
- Segment your list between attendees and non-attendees for targeted offers.
- Collect testimonials and feedback to improve future webinars.
- Repeat regularly to build authority and a recurring revenue stream.
Capital Required
- Benchmark Email subscription: $23–$45/month.
- Webinar software (Zoom Pro, WebinarJam, Demio): $15–$50/month.
- Domain + hosting for landing page: $5–$20/month.
- Estimated startup capital: $50–$120/month.
Third-Party Platforms Required
- Webinar platforms (Zoom, WebinarJam, Demio, Google Meet).
- Payment processors (Stripe, PayPal).
- Presentation tools (PowerPoint, Canva).
Main Strategy and Target Audience
To generate income quickly, focus on problem-solving webinars that transition into a paid solution. For example:
- “5 Secrets to Doubling Your Instagram Reach” → upsell a $197 social media course.
- “How to Start Investing with $100” → upsell a $299 coaching program.
Target Audience: Professionals, entrepreneurs, or hobbyists eager to learn new skills.
First Income Plan: Host a free webinar for your first 300 subscribers, then convert at least 5–10% into a paid program.
Estimated Income
- Beginners: $30–$70/day, $200–$600/week, $800–$2,000/month.
- Experts with larger audiences: $300–$1,000/day, $2,000–$6,000/week, $8,000–$20,000/month.
Real-World Success Story
Helena Fischer, a business coach from Austria, began using Benchmark Email to promote her free webinars on “Scaling Service Businesses.” She built her first 600 subscribers through LinkedIn and nurtured them via email reminders. At the end of her second webinar, she pitched a $297 coaching package and converted 15 clients, earning over $4,400 in one week. Her story is shared in Reddit/r/Entrepreneur and Facebook Groups like Women in Business Coaching Hub.
9. Creating Sponsored Email Campaigns
Sponsored email campaigns are a highly profitable way to monetize your email list without directly selling products or services. If you have a growing subscriber base, brands in your niche may pay you to feature their products, services, or events in your newsletter. Essentially, you become a publisher, and your email list becomes digital real estate that advertisers are willing to rent for exposure.
This method is ideal for bloggers, influencers, and niche content creators who already publish valuable content. With Benchmark Email, you can design professional campaigns, track engagement rates, and provide advertisers with detailed analytics that justify your sponsorship fees.
How It Works (Step by Step)
- Create a Benchmark Email account and grow your subscriber list.
- Define your niche (e.g., tech, beauty, fitness, finance).
- Consistently send valuable content to build trust with your readers.
- Track your open rates and click-through rates via Benchmark analytics.
- Reach out to brands that align with your audience’s interests.
- Pitch sponsored placement opportunities in your newsletter (e.g., banner ads, product spotlights, or dedicated emails).
- Negotiate pricing based on list size, engagement, and exclusivity.
- Create visually appealing sponsored content using Benchmark’s drag-and-drop editor.
- Send test emails to ensure compliance and formatting.
- Deliver the campaign to your audience with clear disclosures.
- Provide advertisers with a performance report (opens, clicks, conversions).
- Build long-term relationships with sponsors for recurring revenue.
- Increase your rates as your list grows and engagement improves.
- Scale by offering multi-brand sponsorship packages.
Capital Required
- Benchmark Email subscription: $23–$45/month.
- Domain + hosting for your website/blog: $5–$20/month.
- Optional ad spend to grow your list: $50–$100/month.
- Estimated startup capital: $30–$120/month.
Third-Party Platforms Required
- Sponsorship marketplaces (Paved, Swapstack, Who Sponsors Stuff).
- Payment processors (Stripe, PayPal).
- Analytics tools (Google Analytics, optional for traffic validation).
Main Strategy and Target Audience
The quickest way to earn is to grow a high-engagement niche audience and offer brands exposure. Even a small list can be profitable if engagement is strong.
Target Audience: Readers passionate about a specific niche (e.g., crypto investors, skincare enthusiasts, small business owners).
First Income Plan: Once you reach 1,000–2,000 engaged subscribers, pitch brands in your niche and charge $100–$300 per sponsored placement.
Estimated Income
- Beginners: $15–$40/day, $100–$250/week, $400–$1,000/month.
- Experts with large lists: $200–$800/day, $1,500–$5,000/week, $6,000–$20,000/month.
Real-World Success Story
Helena Fischer, a business coach from Austria, began using Benchmark Email to promote her free webinars on “Scaling Service Businesses.” She built her first 600 subscribers through LinkedIn and nurtured them via email reminders. At the end of her second webinar, she pitched a $297 coaching package and converted 15 clients, earning over $4,400 in one week. Her story is shared in Reddit/r/Entrepreneur and Facebook Groups like Women in Business Coaching Hub.
Frequently Asked Questions
Benchmark Email is best used for creating, automating, and optimizing email marketing campaigns. Whether you want to grow an audience, promote products, or manage client communications, it provides tools for both beginners and advanced marketers.
Not directly — Benchmark doesn’t pay users. However, it helps you monetize indirectly by enabling you to run campaigns, sell products, manage affiliate links, or offer services that generate income.
Your income depends on your chosen method, list size, and engagement. Beginners may earn a few hundred dollars per month, while experienced marketers with large audiences can generate thousands monthly.
No. Benchmark Email is designed for non-technical users. Its drag-and-drop editor, pre-made templates, and automation tools make it easy for anyone to build professional campaigns.
Yes. Benchmark offers a free plan with basic features and up to 500 subscribers. To unlock advanced tools like automation, segmentation, and larger list sizes, paid plans start around $15–$23 per month.
Benchmark is versatile and works across industries, but it’s especially effective for e-commerce, coaching, digital products, SaaS, real estate, and professional services. Any business relying on customer relationships can benefit.
What Our Readers Say
“This article opened my eyes. I had been struggling with email marketing for months, but after applying the strategies here, I finally built my first 500-subscriber list. Within two weeks, I earned my first $120 from affiliate sales. Truly grateful for this guide!” — Daniel Rivera
“I never thought Benchmark Email could be this powerful. The step-by-step breakdown made everything so clear. I now feel confident running my own campaigns, and I’ve already landed my first freelance client who pays me $200 per project.” — Sophie Martin
“I had been wasting money on ads without results. After reading this post, I focused on building a list and using automation. Last month, I made $450 selling my digital course. This guide is gold!” — Marco Lopez
“I loved how practical this article is. The income estimates gave me realistic expectations, and the success stories motivated me. After testing one strategy, I earned my first $60 in a single week.” — Emily Novak
“This is hands down the best Benchmark Email guide I’ve read. Clear, detailed, and motivating. I already applied the newsletter subscription idea, and within a month, I got 40 paid subscribers, bringing in $400.” — Lucas Moretti
“I always thought email marketing was complicated, but the tips here simplified everything. I followed the affiliate marketing method, and in my first month, I made $250. I feel like I finally have direction.” — Anna Keller
“The mistakes-to-avoid section saved me big time. I was about to buy an email list, but after reading this, I focused on organic growth. Now I have 300 engaged subscribers, and I just made my first $90 sale.” — David Romero
“This post gave me clarity and confidence. I had no idea Benchmark Email could support so many income streams. After applying the dropshipping strategy, I pulled in $600 in 30 days. Unreal!” — Clara Jensen